16767195
Descrição
Quiz por Kirsten Küss, atualizado more than 1 year ago
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Criado por Kirsten Küss
mais de 5 anos atrás
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Questão 1
Questão
Value delivery network is a network composed of the company, suppliers, distributors and customers.
Responda
- True
- False
Questão 2
Questão
Marketing channel consists out of interdependent organisations that help to make a product (or service) available for use
Responda
- True
- False
Questão 3
Questão
Promotion is the act of finding and communicating with possible buyers.
Responda
- True
- False
Questão 4
Questão
When Matching, the offers are shaped and fitted dependent on the buyers needs
Responda
- True
- False
Questão 5
Questão
"Contact" is a way that cannel members add value
Responda
- True
- False
Questão 6
Questão
An agreement on price and other terms can be reached through Matching.
Responda
- True
- False
Questão 7
Questão
Fulfilling completed transactions include
Responda
-
physical distribution
-
financing
-
risk taking
Questão 8
Questão
The channel level is a channel that has no intermediary levels.
Responda
- True
- False
Questão 9
Questão
Direct marketing channel is a marketing channel that has [blank_start]no intermediary levels.[blank_end]
Responda
-
no intermediary levels.
-
one or more intermediary levels.
Questão 10
Questão
Indircet marketing channel is a channel containing [blank_start]one or more intermediary levels[blank_end].
Responda
-
one or more intermediary levels
-
no intermediary levels
Questão 11
Questão
Conventional distribution channel is a distribution channel structure in which producers, wholesalers and retailers act as a unified system.
Responda
- True
- False
Questão 12
Questão
Horizontal marketing system is a channel consisting of oner or more independent producers, that seek to maximiser their own profits, even if it is at the expense of profits for the system as a whole.
Responda
- True
- False
Questão 13
Questão
Vertical marketing system (VMS) is a channel arrangement where two or more companies join together in order to follow a new marketing opportunity.
Responda
- True
- False
Questão 14
Questão
Corporate VMS: a vertical marketing system that combines back-to-back stages of production under single ownership- yet the channel leadership is established through common ownership
Responda
- True
- False
Questão 15
Questão
Contractual VMS: independent firms at different levels of production and distribution join together though contracts.
Responda
- True
- False
Questão 16
Questão
Administered VMS: system that coordinates successive stages of production through the size and power of one of the parties (e.g. Walmart)
Responda
- True
- False
Questão 17
Questão
Multichannel Distribution System is a system in which a single firm sets up two or more marketing channels to reach one or more stroker segments.
Responda
- True
- False
Questão 18
Questão
Channel design decisions are evaluated by factors like customer needs, channel objectives and identifying major channel alternatives.
Responda
- True
- False
Questão 19
Questão
Major channel alternatives are price and color of a product.
Responda
- True
- False
Questão 20
Questão
Number of Intermediaries are
Responda
-
Intensive distribution, Exclusive distribution, Selective distribution
-
Intensive creations, Exclusive creations, Selective creations
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Intensive positioning, Exclusive positioning, Selective positioning
Questão 21
Questão
Selective distribution: giving the product to only a limited number of dealers.
Responda
- True
- False
Questão 22
Questão
Channel Management Decisions include
Responda
-
Selecting, managing, motivating channel members and evaluating their performance
-
Searching, finding, analyzing and evaluating research
Questão 23
Questão
Marketing logistics: managing upstream and downstream value-added flows of good among the suppliers, company, resellers and final consumers.
Responda
- True
- False
Questão 24
Questão
Supply chain management: managing upstream and downstream value-added flows of good among the suppliers, company, resellers and final consumers.
Responda
- True
- False
Questão 25
Questão
Retailing includes all activities that are involved in selling goods or services for personal, nonbusiness use.
Responda
- True
- False
Questão 26
Questão
Retailer's are businesses whose sale come primarily from retailing
Responda
- True
- False
Questão 27
Questão
There are different types of retailers.
Responda
- True
- False
Questão 28
Questão
having self-service (e.g. self checkout) vs. full-service retailers is part of the criteria of the Amount of service
Responda
- True
- False
Questão 29
Questão
Possible examples for the Product line are speciality stores, departments stores and supermarkets.
Responda
- True
- False
Questão 30
Questão
Possible examples for Relative prices are franchise and voluntary chains
Responda
- True
- False
Questão 31
Questão
Possible examples for Organization would be discount stores and outlets
Responda
- True
- False
Questão 32
Questão
Pop-up Stores are a trend in retailing.
Responda
- True
- False
Questão 33
Questão
Wholesaling: All activities included in selling goods and services.
Responda
- True
- False
Questão 34
Questão
Wholesalers are primarily engaged in wholesaling activities.
Responda
- True
- False
Questão 35
Questão
Wholesalers buy mostly from retailers and sell to producers.
Responda
- True
- False
Questão 36
Questão
Many of the nation's largest and most important wholesalers are largely unknown to final customers.
Responda
- True
- False
Questão 37
Questão
Merchant wholesalers are independently owned but take title of the merchandise that it handles
Responda
- True
- False
Questão 38
Questão
A Broker is a wholesaler that does not take title to goods and brings buyers and sellers together as well as assets in negotiating.
Responda
- True
- False
Questão 39
Questão
An Agent is a wholesaler that checks if the goods are treated correctly.
Responda
- True
- False
Questão 40
Questão
Promotion Mix can also be called Marketing Communication Mix
Responda
- True
- False
Questão 41
Questão
"The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships."
Responda
-
Promotion Mix
-
Vertical Marketing System
-
Moneyshark agencies
Questão 42
Questão
Five Major Promotion tools are advertising, sales promotion, personal selling and public relations
Responda
- True
- False
Questão 43
Questão
MC stands for
Responda
-
Marketing communication
-
Master Classes
-
My culture
Questão 44
Questão
Recent developments have been that the customers are better informed and empowered and a shift in both traditional and mass media has been prominent.
Responda
- True
- False
Questão 45
Questão
IMC stands for
Responda
-
Integrated Marketing Communications
-
Integrated Main Courses
-
Intersting Marketing Classes
Questão 46
Questão
Promotion mix strategies include the Push as well as the pull strategy.
Responda
- True
- False
Questão 47
Questão
The push strategy "pushes" the product on to the customer.
Responda
- True
- False
Questão 48
Questão
The pull strategy waits for the demands of the customers as a marketing activity
Responda
- True
- False
Questão 49
Questão
The affordable method is per se the most expensive
Responda
- True
- False
Questão 50
Questão
Competitive-parity method sets the promotion budget at a certain percentage.
Responda
- True
- False
Questão 51
Questão
Percentage-of-sale method sets the promotion budget to match the competitors outlays.
Responda
- True
- False
Questão 52
Questão
Objective-and-task develops the promotion budget with 3 steps
Responda
- True
- False
Questão 53
Questão
The message strategy sets the notion for the message execution. It is the "big idea" that will make the advertisement especially memorable.
Responda
- True
- False
Questão 54
Questão
The message execution focusses on the approach, style, tone, and format used for executing the advertised message.
Responda
- True
- False
Questão 55
Questão
Strong impact comes with less control.
Responda
- True
- False
Questão 56
Questão
Building public relations are more expensive than advertising.
Responda
- True
- False
Questão 57
Questão
a salesperson is an individual that represents the company
Responda
- True
- False
Questão 58
Questão
salesforce links the company with its customers.
Responda
- True
- False
Questão 59
Questão
Consumer promotions boost short-term buying and involvement. They can also enhance long-term customer relationships.
Responda
- True
- False
Questão 60
Questão
Trade promotions objective is it to persuade resellers to carry their product.
Responda
- True
- False
Questão 61
Questão
Disadvantages of social media are
Responda
-
Targeted and personal
-
Immediate and timely
-
Cost effective
-
Engagement and social sharing capabilities
-
User involved/controlled, campaigns can backfire
-
Companies sill learn how tu use it
-
Results are hard to measure
Questão 62
Questão
Advantages of social media marketing
Responda
-
Targeted and personal
-
Immediate and timely
-
Cost effective
-
engagement and social sharing capabilities
-
User involved/controlled, campaigns can backfire
-
Companies still learn how tu use it
-
Results are hard to measure
Questão 63
Questão
public policy issues in direct and digital marketing are irritation, unfairness, deception and fraud as well as a invasion of consumer privacy
Responda
- True
- False
Questão 64
Questão
REVIEW QUESTIONS (1):
A distribution channel structure in which producers, wholesalers and retailers act as a unified system is called a vertical marketing system.
Responda
- True
- False
Questão 65
Questão
REVIEW QUESTIONS (2):
Retailing refers to all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
Responda
- True
- False
Questão 66
Questão
REVIEW QUESTIONS (3):
Advertising refers to a short-term incentives to encourage the purchase or sale of a product or service.
Responda
- True
- False
Questão 67
Questão
REVIEW QUESTIONS (3):
The affordable method in advertising budget setting refers to setting the budget in a way that it matches competitors outlays.
Responda
- True
- False
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