19767712
Descrição
Quiz por Juliet Akindayini, atualizado more than 1 year ago
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Criado por Juliet Akindayini
aproximadamente 5 anos atrás
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Questão 1
Questão
Which is the odd one out?
Responda
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Prominent reading
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Preferred reading
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Hegemonic reading
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Dominant reading
Questão 2
Questão
According to Barthes’ semiotic, what is the third level of signification?
Responda
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Denotation
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Myth
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Connotation
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Ideology
Questão 3
Questão
What theory’s key argument about is similar to hook’s ideas about the representation of race?
Responda
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Reception theory
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Paul Gilroy
-
Alvarado et al.
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Intersectionality
Questão 4
Questão
According to Tuchman, women in the media are symbolically annihilated in the following ways?
Responda
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Omission, trivialisation and condemnation
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Sexualised, objectification and stereotyped
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Undermined, oppressed and pigeonholed.
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Objectified, vilified and trivialised
Questão 5
Questão
Which theorist argued the following “stereotyping tends to occur where there are inequalities of power, as subordinate or excluded groups are constructed as different or ‘other’ (e.g. Through ethnocentrism)”?
Responda
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David Gauntlett
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Stuart Hall
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Paul Gilroy
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bell hooks
Questão 6
Questão
What is the combining of previously separated hardware into one device referred to?
Responda
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Proliferation of technology
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Digital technology
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Technological convergence
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Cross-media convergence
Questão 7
Questão
Who argued the following that “media concentration generally limits or inhibits variety, creativity and quality”?
Responda
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Curran and Seaton
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David Hesmondhalgh
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Henry Jenkins
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Livingstone and Lunt
Questão 8
Questão
Which theorist is associated with the term ‘happy housewife heroine’?
Responda
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Simone de Beauvoir
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Laura Mulvey
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Gaye Tuchman
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Betty Friedan
Questão 9
Questão
How many types of potential readings does Hall argue audiences can have?
Responda
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4
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2
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3
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5
Questão 10
Questão
What theorist developed the mean world syndrome idea?
Responda
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Bandura
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Gerbner
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Blumer and Katz
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Clay Shirky
Questão 11
Questão
According to Young and Rubicam 4 Cs theory, which psychographic category demonstrates the following traits and characteristics – anti-materialistic, intellectual, socially aware and seeks enlightenment?
Responda
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The Explorer
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The Aspirer
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The Resigned
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The Reformer
Questão 12
Questão
Which is the odd one out?
Responda
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Princess
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Sidekick
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Donor
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Hero
Questão 13
Questão
What does context mean?
Responda
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The situation and circumstances within which something is created.
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Time and place
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Ways of thinking and producing meaning
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Interpreting and understanding historical and social practices
Questão 14
Questão
Which of the following is not part of Alvarado et al’s theory of racial stereotypes
Responda
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Entertainer
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Pitied
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Dangerous
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Exotic
Questão 15
Questão
What term is used to describe the following “Where a media conglomerate is made up of different companies that produce and sell similar products”?
Responda
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Horizontal integration
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Vertical integration
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Transnational company
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Cross-media promotion
Questão 16
Questão
What style is associated with the following terms – pastiche, hybridity, intertextuality, and hyperreality?
Responda
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Postmodernism
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Surrealism
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Realism
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Modern
Questão 17
Questão
Which theorist explores the idea of repetition and difference in media text?
Responda
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Neale
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Todorov
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Propp
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Baudrillard
Questão 18
Questão
What is the name of the newspaper convention that is in a smaller typeface, above or below the headline that explains more about the story?
Responda
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Standalone
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Caption
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Standfirst
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Strapline
Questão 19
Questão
According to Goodwin, how many features do music videos demonstrate?
Responda
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4
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6
-
7
-
5
Questão 20
Questão
What term is used to describe “ordinary people deciding that they want to create media”?
Responda
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Citizen journalism
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We media
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Active audiences
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Amateur
Questão 21
Questão
Who argued that “gender is constructed through discourse, and that its meaning varies according to cultural and historical context”?
Responda
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Butler
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hooks
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van Zoonen
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Mulvey
Questão 22
Questão
Which one is the odd one out?
Responda
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The rise of convergent media technologies and transformations in the production, distribution, and marketing of digital media, have placed traditional approaches to media regulation at risk
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Cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration
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The radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries
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Largest companies or conglomerates now operate across a number of different cultural industries
Questão 23
Questão
What stage of the value chain is exhibition?
Responda
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Fourth
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Second
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Third
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First
Questão 24
Questão
Which of the following is not an act of fandom?
Responda
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Cosplay
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Reaction video
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Online forum
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Consuming media products
Questão 25
Questão
Which of the following terms is not a postmodern stylistic feature?
Responda
-
Hyperreality
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Pastiche
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Hybridity
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intertextuality
Questão 26
Questão
The use of various visual codes and technical codes to 'fix' a particular meaning.
Responda
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Caption
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Anchorage
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Ideology
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Hook
Questão 27
Questão
What term refers to the rules and legal guidelines an industry has to follow when making media products.
Responda
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Regulation
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Classification
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BBFC
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Censorship
Questão 28
Questão
What do the theories The Male Gaze, Goodwin’s Music Video idea and panopticon have in common?
Responda
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Explores the impact of postmodernist traits
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Explores voyeurism
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Explores the representation of women
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Explores the role of media producers
Questão 29
Questão
How many waves of feminism are there?
Responda
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2
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5
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6
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3
Questão 30
Questão
Which of the following is not one of Barthes’ narrative codes?
Responda
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Symbolism Code
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Action Code
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Hermeneutic code
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Referential code
Questão 31
Questão
Which of the following is not the role of a distributor?
Responda
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Producing the print/copy of media product
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Submit media product for classification
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Creating the app
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Marketing
Questão 32
Questão
What is Large format newspaper, typically targeted at more affluent, middle-class audiences called?
Responda
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Broadsheet
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Mid-market
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Tabloid
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Berliner
Questão 33
Questão
What term is used to describe “A universal type or model of character that is found in many different texts”?
Responda
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Archetype
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Cliché
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Stereotype
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Typecast
Questão 34
Questão
Who theory argues that audiences acquire attitudes, emotional responses and new styles of conduct through modeling?
Responda
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Hypothermic Needle Theory
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Cultivation theory
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Media Effects
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Two-step flow
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