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Pega Certified Decisioning Consultant V8.0

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PEGA Programing Quiz sobre Pega Certified Decisioning Consultant V8.0, criado por Pedro Henrique Lima em 06-01-2020.
Pedro Henrique Lima
Quiz por Pedro Henrique Lima, atualizado more than 1 year ago
Pedro Henrique Lima
Criado por Pedro Henrique Lima mais de 4 anos atrás
2093
2
0

Resumo de Recurso

Questão 1

Questão
The Next-Best-Action recommendation for a customer is re-evaluated when _______________. (Choose Three)
Responda
  • the service representative completes a task
  • the service representative is in the middle of completing a task
  • the marketer retires an offer
  • a customer responds to an offer
  • a customer changes the call context

Questão 2

Questão
In a call-center application, which receives Next-Best-Actions from Pega Customer Decision Hub, the Customer Service Representative (CSR) is _______________. (Choose One)
Responda
  • forced to follow a strict path of recommended steps, which he/she cannot deviate from
  • expected to improvise based on some basic customer information displayed on screen
  • always expected to sell a product or service irrespective of the customer's call intent
  • guided on the next important conversation to have with the customer

Questão 3

Questão
What type of information is used by the Customer Decision Hub™ to determine the Next-Best-Action recommendations? (Choose Two)
Responda
  • Service representative’s profile.
  • Call context.
  • Customer profile.
  • Number of customers waiting in the call queue.

Questão 4

Questão
Which two conditions must be met for the Customer Decision Hub to consider an offer for a customer? (Choose Two)
Responda
  • The offer is a service message.
  • The offer belongs to the top most action defined in the Next-Best-Action decision hierarchy.
  • The 'Active' offer attribute is set.
  • The offer belongs to the first relevant action in the Next-Best-Action decision hierarchy.

Questão 5

Questão
Which of the following business requirements should be implemented using the Filter component?
Responda
  • Select a proposition with the highest profit
  • Calculate profit for each proposition
  • Select propositions with a profit higher than $60
  • Select a proposition with the lowest profit

Questão 6

Questão
In the Filter component, which condition should you use to remove anyone who is 18 or over?
Responda
  • .Age < 18
  • Primary.Age < 18
  • RemoveOver18.Age < 18
  • .Age >= 18

Questão 7

Questão
What can you do to access a proposition's Interaction History?
Responda
  • Use a Data Import component to import the Interaction History
  • Nothing, the Interaction History is always available
  • Enable the Interaction History strategy porperty
  • Use the Interaction History component

Questão 8

Questão
Whats is the purpose of the Interaction History component?
Responda
  • To determine which propositions are available for selection
  • To determine if a proposition has been offered before
  • To verify if the customer is eligible for an offer
  • Retrieve proposition properties.

Questão 9

Questão
The output of a scorecard model is either Accepted or Rejected. You want to make an offer to any customer who has been accepted. Which expression should you use in the Filter component?
Image:
Printdec (binary/octet-stream)
Responda
  • CalculateCreditScore.pxSegment = "Accepted"
  • You cannot, the components are not connected
  • CalculateCreditScore.Output= "Accepted"
  • .pxSegment = "Accepted"

Questão 10

Questão
U+Bank uses a scorecard to calculate customer credit score. Your marketing department wants to include the exact credit score in their communication with customers. How can you do this?
Responda
  • The pxSegment property contains the credit score calculated by the scorecard.
  • The credit score is always available to a strategy.
  • Not possible, the scorecard does not return the credit score value.
  • You need to enable score mapping when configuring the scorecard component

Questão 11

Questão
You want to use the output of a Scorecard Model component in a strategy. How can you identify which results are output by the component?
Responda
  • Examine the values of the pxSegment property
  • Examine the scorecard model in the results tab
  • The output of the scorecard model is always Accept or Reject
  • Examine expression in the filter component

Questão 12

Questão
Which decision component do you use to import all records from an embedded ‘Page List’ into the strategy?
Responda
  • Decision Data
  • Set Property
  • Data Join
  • Data Import

Questão 13

Questão
The ‘Properties mapping’ tab in a Data Join component is used to ____________ (Choose Two)
Responda
  • Set default value for a property for all records.
  • Set value of a property for records that are not joined.
  • Copy property values from the joined component to source component.
  • Set value of a property for successfully joined records.

Questão 14

Questão
MyCo, a mobile company, has purchased Pega Customer Decision Hub. What are the three real-time channels that MyCo can use to distribute the Next-Best-Actions? (Choose Three)
Responda
  • Contact Center
  • Facebook
  • Newspaper
  • LinkedIn
  • Television

Questão 15

Questão
Through analysis of customers lifecycles, Next-Best-Action _______________.
Responda
  • identifies global sales targets
  • anticipates retention issues
  • provides fulfillment services
  • provides future sales reports

Questão 16

Questão
Which business objective is best suited for the Next-Best-Action approach?
Responda
  • Change management
  • Productivity
  • Employee satisfaction
  • Growth

Questão 17

Questão
A company wants to optimize the value of its customers using Pega Decision Hub. Through analysis of customer lifecycles, Next-Best-Action can _____________________________.
Responda
  • report on the interaction history
  • identify manufacturing defects
  • upsell offers to customers
  • determine the root cause of the customer issue

Questão 18

Questão
In a decision strategy, to use a customer property in an expression, you _______________.
Responda
  • define Customer page in Pages and Classes
  • prefix the property with the keyword Customer
  • define the property as a strategy property
  • use the property as defined without any prefix

Questão 19

Questão
Enrichment decision components provide the ability to ______________________.
Responda
  • filter propositions based on priority and relevance
  • set customer properties
  • set a text value to a strategy property
  • enrich decision strategy with comments

Questão 20

Questão
In a Prioritization component, the top proposition can be determined based on the value of _______________.
Responda
  • Average Margin of all propositions
  • Propensity
  • Customer.Value
  • Primary.Income

Questão 21

Questão
What does a dotted line from a Group By component to a Filter component mean?
Responda
  • Information from the Group By component is copied over to the Filter component.
  • There is a one-to-one relationship between the Group By and the Filter components.
  • The Filter component references a property from Group By component.
  • Evaluate the Filter component first to evaluate the Group By component.

Questão 22

Questão
As a Strategy Designer, you do not want to offer the same propositions you offered in the last week to your customers. What do you use in the decision strategy to implement this requirement?
Responda
  • Date strategy property
  • Calendar component
  • Filter component
  • Quarter strategy property

Questão 23

Questão
As a Strategy Designer, you are configuring a decision strategy to offer a special credit card to customers. The rule is that only the customers who accepted the platinum card offer are eligible for the new special card. You decide to use the Interaction History decision component to ________________.
Responda
  • verify if a customer is eligible for the special card
  • retrieve all properties of the special card
  • determine which customers have accepted the platinum card
  • capture the customers who accept the new special card

Questão 24

Questão
MyCo, a mobile company, wants you to calculate the total revenue of three new propositions offered in the first quarter. What do you configure to compute the total revenue?
Responda
  • three Set property components
  • three Group By components
  • one Set property component
  • one Group By component

Questão 25

Questão
U+ Bank has introduced a new credit card: Gold. After launching the new product, you run a baseline and a simulation run to check the impact of the change. In the delta mode of the Visual Business Director, you can see _______________.
Responda
  • a green shape for the Gold card
  • the volume of the existing cards
  • the date of the Gold card launch
  • the volume difference between the Gold card and existing cards

Questão 26

Questão
As a Strategy Designer, you make a change to the decision strategy to implement a new prioritization rule. Once you modify the strategy, which property is automatically recomputed for each proposition?
Responda
  • Relevancy
  • Priority
  • Rank
  • Propensity

Questão 27

Questão
You have been asked to configure a decision startegy that chooses between a sales and a service proposition based on the predicted customer behavior. Which decision component do you add to the strategy to implement this requirement?
Responda
  • Data Join
  • Set Property
  • Switch
  • Filter

Questão 28

Questão
MyCo, a mobile company, uses a scorecard rule in a decision strategy to compute the postpaid credit limit for a customer. MyCo updated their scorecard to include a new property in the calculation: customer annual income. As a Startegy Designer, what changes do you need to make in the decision startegy for the updated scorecard to take effect?
Responda
  • Add a Set-Property component to set the annual customer income.
  • Configure a new proposition filter in the strategy to filter on the annual customer income.
  • No change required.
  • Remap the <Customer.annual customer income> property in the decision strategy.

Questão 29

Questão
As a Strategy Designer, you configure a decision strategy to include a new product. However, you do not want to offer the same product to customers who already own it. You configure a ___________________ and a Data Join component to utilize Product Holding data in the decision strategy.
Responda
  • Customer Import
  • Data Import
  • Proposition Import
  • Product Import

Questão 30

Questão
U+ Bank has introduced a new credit card for which no historical customer behavior is known. U+ wants to offer this credit card on the customer personalized web portal. Given the scenario, which is the rule type you must use?
Responda
  • Adaptive Model
  • When rule
  • Predictive Model
  • Decision table

Questão 31

Questão
What is the difference between predictive and adaptive analytics?
Responda
  • Predictive models predict customer behavior.
  • Predictive models can predict a continuous value.
  • Predictive models have evidence.
  • Adaptive models use customer data as predictors.

Questão 32

Questão
When building a predictive model, the data fields best suited to determining the desired outcome are called ____________________.
Responda
  • predictors
  • outcome fields
  • value fields
  • benchmarks

Questão 33

Questão
An Adaptive Model instance is created when you __________________________.
Responda
  • import an Adaptive Model definition rule
  • create an Adaptive Model rule
  • configure an Adaptive Model decision component
  • execute the strategy that contains the Adaptive Model component

Questão 34

Questão
To implement proactive retention, you use a ________________________ decision component.
Responda
  • Predictive Model
  • Prioritize
  • Churn Model
  • Retention Model

Questão 35

Questão
MyCo, a mobile company, has introduced new phones on their website. No historical information is available, so the company decides to create adaptive models for each of the phones. As a Strategy Designer, you want to know the adatpive model performances in various channels. The "Models Overview" page shows you that the Galaxy phone has poor performance. You want to investigate the root cause of the issue further. Which task is appropriate for you to perform next?
Responda
  • Execute a baseline run in Visual Business Director and check when the performance dropped.
  • Open the predictors summary report to inspect the use of predictors across all channels.
  • Open the Predictors Overview report for the model and examine active and inactive predictors.
  • In the InteractionHistory report, check when the performance dropped.

Questão 36

Questão
The Predictive Model Markup Language (PMML) is a ____________________________.
Responda
  • collection of terminologies used in predictive analytics
  • means to share predictive models across applications
  • Pega proprietary format to store predictive models
  • language to display Predictive Model results in XML format

Questão 37

Questão
A company wants to capture the sentiment of relevant Twitter messages that allow its customer service representatives to concentrate only on the negatives ones. Sentiment refers to the general attitude of the author towards a subject and can be _______________.
Responda
  • Negative
  • Defensive
  • Offensive
  • Absent

Questão 38

Questão
You are a Decisioning Consultant on an AI-powered one-to-one customer engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances customer needs with business objectives. What factor do you consider in the prioritization expression?
Responda
  • Offer compatibility
  • Customer contact policy
  • Offer relevancy
  • Likelihood of customer accepting an offer

Questão 39

Questão
As a Strategy Designer for MyCo, you create new propositions to market new phones on the company website by using a banner. What do you use to define the characteristics of a proposition?
Responda
  • Plain text
  • Banner images
  • Offer details
  • Properties

Questão 40

Questão
MyCo, a mobile company, has launched a new phone offer for all high-value customers. As a Strategy Designer, you need to create propositions that involve the full customer lifecycle: marketing, sales, and service. Which two valid propositions do you create for the customers? (Choose Two)
Responda
  • Free mobile data
  • Phone number
  • Broken screen
  • Phone delivery status

Questão 41

Questão
MyCo, a mobile company, has recently started using Pega Marketing, powered by Pega Customer Decision Hub, to display an offer to its customers on the MyCo website. The company wants to ensure that Nokia phones are offered to high school students and iPhone to graduate students. As a Strategy Designer, what do you configure in the Next-Best-Action designer to implement this requirement?
Responda
  • Compatibility rules
  • Relevancy rules
  • Predictive model
  • Eligibility rules

Questão 42

Questão
Results of two simulations can be compared using the ______________.
Responda
  • Visual Business Director
  • Interaction History report
  • Proposition Distribuition report
  • PredictiveAnalytics

Questão 43

Questão
Which of the following is a dimension in Visual Business Director?
Responda
  • Revenue
  • Channel
  • Volume
  • Intent

Questão 44

Questão
Which is a Key Performance Indicator?
Responda
  • Action
  • Outcome
  • Volume
  • Channel

Questão 45

Questão
Visual Business Director can be used to _____________.
Responda
  • inspect interactions of a single customer
  • compare two datasets
  • predict customer behavior
  • import and inspect and external dataset

Questão 46

Questão
Which metric is used in the Proposition Distribution report?
Responda
  • Accept rate
  • Volume
  • Target budget
  • Total revenue

Questão 47

Questão
To build a predictive model, use ____________.
Responda
  • Pega Customer Service
  • Pega Marketing
  • Pega Decision Management
  • Pega Platform

Questão 48

Questão
Next-Best-Action maximizes the customer lifetime value by _____________.
Responda
  • using consistency rules in the Next-Best-Action decision strategy
  • building Next-Best-Action on top of each other across every interaction
  • monitoring the customer interactions in all channels
  • using arbitration metrics in the Next-Best-Action decision strategy

Questão 49

Questão
The implementation of Next-Best-Action must involve ______________.
Responda
  • building a product catalog
  • defining business issue and group hierarchy
  • inclusion of third party predictive models
  • defining a prioritization formula based on marketing weight

Questão 50

Questão
What is the key characteristic that Next-Best-Action must consider to satisfy customer needs?
Responda
  • Services
  • Consistency
  • Mobility
  • Sociability

Questão 51

Questão
Which business issue is the least suitable for Next-Best-Action?
Responda
  • Collections
  • Retention
  • Service
  • Accounting

Questão 52

Questão
Business rules that determine if a customer is eligible for a particular proposition are also known as ___________.
Responda
  • Contact rules
  • Hard rules
  • Soft rules
  • Marketing rules

Questão 53

Questão
One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.
Responda
  • Subprocess
  • Run Data Flow
  • Utility
  • Decision

Questão 54

Questão
To which types of decisions can Decision Management be applied?
Responda
  • Determining the cause of a customer’s problem
  • Determining why response rates for a campaign in one region are below average
  • Determining which banner to show on a web site to increase click rate
  • Determining how to optimize the product portfolio to increase market share

Questão 55

Questão
Which decision component is used to arbitrate between propositions?
Responda
  • Prioritize
  • Adjudication
  • Arbitration
  • Decision Table

Questão 56

Questão
In a prioritization expression, to balance the customer needs and business objectives you adjust ____________.
Responda
  • customer contact rules
  • weights and levels
  • product compatibility rules
  • product eligibility rules

Questão 57

Questão
The Next-Best-Action strategies must be _____________.
Responda
  • secured and modified only by IT
  • simple and straight forward
  • easy to be changed by the business
  • complex and forensically calculated

Questão 58

Questão
Which decision component is used to implement hard rules?
Responda
  • Prioritize
  • Adaptive Model
  • Decision Table
  • Eligibility

Questão 59

Questão
The Predictive Model Markup Language (PMML) allows for predictive models to ___________.
Responda
  • be developed faster
  • be easily shared between applications
  • use the same modelling process
  • perform better

Questão 60

Questão
When compared to a Predictive Model, an Adaptive Model is different as it ___________.
Responda
  • can use strategy properties as predictors
  • considers both symbolic and numeric predictors
  • learns from both positive and negative outcomes
  • uses predictor binning

Questão 61

Questão
What is the difference between predictive and adaptive analytics?
Responda
  • Predictive models can predict a continuous value.
  • Predictive models predict customer behavior.
  • Adaptive models use the customer data as predictors.
  • Predictive models have evidence.

Questão 62

Questão
The likelihood that a proposition will be accepted by the customer is stored in the strategy property called _______________.
Responda
  • pyPropensity
  • pyLikelihood
  • pyProbability
  • pyBehavior

Questão 63

Questão
Two results of an adaptive model are ____________.
Responda
  • Priority and Propensity
  • Priority and Evidence
  • Propensity and Performance
  • Propensity and Rank

Questão 64

Questão
Predictive Analytics is a ______________.
Responda
  • real time predictive dashboard
  • method of visualizing our data
  • science concerned with finding repeatable patterns in data
  • query, reporting and a search tool

Questão 65

Questão
The mapping of the input fields of a third-party predictive model is done in the ______________.
Responda
  • Predictive Model decision component
  • Predictive Model rule
  • Predictive Analytics Director portal
  • Customer class definition

Questão 66

Questão
What format is used to express PMML?
Responda
  • HTML
  • SQL
  • CSVD, XML
  • XML-Based

Questão 67

Questão
The performance of an Adaptive Model that has not collected any evidence is ____________.
Responda
  • 1.0
  • 0.0
  • null
  • 0.5

Questão 68

Questão
Which of the following is a good candidate for a predictor in a Scoring Model?
Responda
  • Customer Date of Birth
  • Mobile Phone Number
  • Total International Minutes
  • Customer Name

Questão 69

Questão
What is Predictive Model Markup Language (PMML)?
Responda
  • An Industry standard language used to represent predictive models
  • Pega’s own language used to represent predictive models
  • A mathematics based language used to represent predictive models
  • An XML-Based language used to represent predictive models

Questão 70

Questão
When configuring an Adaptive Model, the property type Integer is automatically translated to which predictor type?
Responda
  • Symbolic
  • Numeric
  • Alphanumeric
  • Number

Questão 71

Questão
Pega Adaptive Models ____________.
Responda
  • involve a significant human effort to develop
  • require historical data
  • learn about customer behavior in real time
  • can only be used in inbound channels

Questão 72

Questão
Which value is output by an Adaptive Model?
Responda
  • Score
  • Performance
  • Behavior
  • Lift

Questão 73

Questão
The Adaptive Model output that is automatically mapped to a strategy property is _____________.
Responda
  • performance
  • propensity
  • evidence
  • score

Questão 74

Questão
When building a predictive model, the use of testing and validation samples ______________.
Responda
  • increases the accuracy of models
  • enables model validation in strategies
  • is mandatory for segmentation
  • validates the quality of input data

Questão 75

Questão
The Adaptive Model instance is created when you ___________.
Responda
  • execute the strategy containing the Adaptive Model component
  • create an Adaptive Model rule
  • configure an Adaptive Model decision component
  • import an Adaptive Model definition rule

Questão 76

Questão
What is the most accurate description of proactive retention? Proactive Retention _____________.
Responda
  • simplifies the process of retaining customers
  • enables business to respond to customers when they contact a call center
  • anticipates potential customer churn
  • enables the business to reduce the number of credit risk customers

Questão 77

Questão
Proactive retention is applicable when a customer is _____________.
Responda
  • initiating contact to churn
  • in a collections process
  • likely to churn
  • a high value customer

Questão 78

Questão
The action a selling organization undertakes to reduce customer defections is also known as _____________.
Responda
  • marketing
  • upselling
  • cross-selling
  • retention

Questão 79

Questão
When building a predictive model, at what stage do you compare the performance of predictive models?
Responda
  • Model Develipment stage
  • Model Analysis stage
  • Model Export stage
  • Model Comparison stage

Questão 80

Questão
When building a predictive model, the Data Analysis stage is where you ____________.
Responda
  • create data samples
  • select the input data
  • group predictors
  • determine the output field

Questão 81

Questão
In an Adaptive Model rule, what is a valid predictor data type?
Responda
  • Character
  • Symbolic
  • Boolean
  • String

Questão 82

Questão
In the delta view in Visual Business Director, what does the green colored shape indicate?
Responda
  • The Reference data is valid.
  • The Source data value is larger than the Reference data value.
  • The Source data is valid.
  • The Source data value is smaller than the Reference data value.

Questão 83

Questão
In Pega Decision Management, individual customer behavior is captured by:
Responda
  • Interaction history
  • Visual Business Director
  • Predictive models
  • Decision strategies

Questão 84

Questão
When configuring a Data Join component, the source of the join can be of which type?
Responda
  • Component
  • Strategy
  • Proposition
  • Property

Questão 85

Questão
The number of results returned by an Interaction History component can be narrowed down based on _____________.
Responda
  • the age of the customer
  • a time period
  • the customer lifetime value
  • the total count of propositions in a given channel

Questão 86

Questão
To extend a Customer data model with Product Holdings data, we need a _____________.
Responda
  • Data Join
  • Data Import
  • Compose
  • Join

Questão 87

Questão
In a decision strategy, the Switch component can __________.
Responda
  • be used to test two strategies against each other
  • make references to Switch decision components in other strategies
  • be used to calculate the propensity
  • be used to arbitrate between two decision logic paths

Questão 88

Questão
In a decision strategy, the Adaptive Model decision component belongs to the ______________.
Responda
  • Decision Analytics category
  • Business Rules category
  • Arbitration category
  • Predictive Model category

Questão 89

Questão
In Pega Customer Decision HubTM, the characteristics of a proposition are defined using ____________.
Responda
  • properties
  • banners
  • logos
  • plain text

Questão 90

Questão
The Prioritize component sorts offers in _____________.
Responda
  • descending order only
  • ascending or descending order
  • random order
  • ascending order only

Questão 91

Questão
If you would like to ensure that the strategy outputs at most one Proposition, the best component to achieve this is the ____________.
Responda
  • It is not possible, unless you only have only one Proposition.
  • Prioritize
  • Switch
  • Filter

Questão 92

Questão
In a strategy defined in the “Retention” issue and the “X-Sell” group, you can import ___________.
Responda
  • all propositions from the system
  • propositions from “X-Sell” group
  • propositions from all groups under “Retention” issue
  • propositions from Sales issue

Questão 93

Questão
In a decision strategy, which decision component both filters relevant offers and prioritizes these offers?
Responda
  • Group By component
  • Switch component
  • Prioritize component
  • Filter component

Questão 94

Questão
When a customer is offered a proposition he has already accepted, this is because ___________.
Responda
  • the strategy uses interaction history to exclude previously accepted offers
  • the customer intent was captured incorrectly
  • the propositions are filtered based on eligibility
  • there is no filter for previously accepted offers in the strategy

Questão 95

Questão
What does a dotted line from a “Group By” component to a “Filter” component mean?
Responda
  • There is a one-to-one relationship between the “Group By” and the “Filter” components.
  • To evaluate the “Group By” component, the “Filter” component is evaluated first.
  • A property from the “Group By” is referenced by the “Filter” component.
  • Information from the “Group By” is copied over to the “Filter” component.

Questão 96

Questão
Aggregation components provide the ability to ____________.
Responda
  • make calculations based upon a list of propositions
  • set a text value to a strategy property
  • filter propositions based on priority and relevance
  • choose between propositions

Questão 97

Questão
The Prioritize component always outputs ____________.
Responda
  • all eligible offers
  • top 1 offer
  • top 3 offer
  • an arbitrary number of offers

Questão 98

Questão
What is a proposition in Pega Customer Decision HubTM?
Responda
  • Customer facing action
  • Treatment
  • Offers for sales, cross sell, or retention
  • Service or retention offer

Questão 99

Questão
To define the relationship between Customer and Product Usage, you must create the Product Usage property in the ____________.
Responda
  • Product class
  • Strategy Result class
  • Customer class
  • Product Usage class

Questão 100

Questão
To use Product Holdings information in your strategy, which of the following components do you use?
Responda
  • Data Import
  • Decision Parameters
  • Product Holdings
  • Property Set

Questão 101

Questão
Which component belongs to the “Business Rules” decision component category?
Responda
  • Contact policy
  • Financial calculation
  • Decision Table
  • Decision data

Questão 102

Questão
Which function is available when configuring the Group By component?
Responda
  • Multiply
  • True if Some
  • Divide
  • Average

Questão 103

Questão
When executing a decision strategy, the blue dotted line in a decision strategy means ____________.
Responda
  • data is referenced by the component the arrow points to
  • data is copied to the component the arrow points to
  • data is copied to the component the arrow originates from
  • data is referenced by the component the arrow originates from

Questão 104

Questão
What is the key component of a Next-Best-Action strategy?
Responda
  • Strategy
  • Work flow
  • Decision table
  • Predictive model

Questão 105

Questão
When implementing a Next-Best-Action project, which step is recommended to be taken first?
Responda
  • Define Issue and Group hierarchy
  • Define propositions
  • Define business rules
  • Define prioritization formula

Questão 106

Questão
When balancing the customer need with the business objective, a possible business objective is ____________.
Responda
  • Social media
  • Consistent communication
  • Risk mitigation
  • Timeliness

Questão 107

Questão
When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to ____________.
Responda
  • prioritize high value propositions
  • prioritize customers
  • determine if the customer is eligible
  • calculate the customer’s lifetime value

Questão 108

Questão
What are the most important aspects taken into consideration when determining the Next-Best-Action?
Responda
  • Product discounts and business profitability
  • Network bandwidth and call duration
  • Market trends and customer satisfaction
  • Business objectives and customer needs

Questão 109

Questão
Pega’s ability to turn data into insight into action is known as:
Responda
  • business rules
  • adaptive analytics
  • big data
  • Next-Best-Action

Questão 110

Questão
Through analysis of customer lifecycles, Next-Best-Action ____________.
Responda
  • anticipates retention issues
  • provides future sales reports
  • provides fulfillment services
  • identifies global sales targets

Questão 111

Questão
From two churn models with the similar performance, we choose the one with the ____________.
Responda
  • highest churn rate
  • highest number of predictors
  • fewest number of predictors
  • most evidence

Questão 112

Questão
Scoring Model allows you to differentiate between ____________.
Responda
  • Accept, Reject, Maybe Later
  • Good, Bad
  • Good, Better, Best
  • Good, Bad, Unknown

Questão 113

Questão
The outcome of a scoring model indicates the likely ______________.
Responda
  • write-off value of an arrears case
  • claim value of a health insurance
  • period in which a spare part has to be replaced
  • response to an offer

Questão 114

Questão
Adaptive model predictors are selected from the ____________.
Responda
  • communication channel
  • similar propositions
  • customer profile
  • proposition profile

Questão 115

Questão
To predict if a customer is likely to churn you use a model of type _____________.
Responda
  • champion challenger
  • decision tree
  • switch
  • decision table

Questão 116

Questão
When building a predictive model, in which development step is the regression model created?
Responda
  • Model Export
  • Data Analysis
  • Model Analysis
  • Model Development

Questão 117

Questão
The result of a Predictive Model is stored in a property called _____________.
Responda
  • pyPrediction
  • pxResult
  • pyOutcomeD
  • pxSegment

Questão 118

Questão
What happens when you increase the performance threshold setting of an adaptive model rule?
Responda
  • The number of active predictors increases.
  • The number of active predictors may decrease.
  • The correlation threshold decreases.
  • The performance of the model is increased.

Questão 119

Questão
To create channel-specific Adaptive Model instances, you ____________.
Responda
  • do nothing; Adaptive Model instances are always channel specific
  • create channel specific Adaptive Model definition
  • set channel information in the strategy
  • set the channel option in the Adaptive Model component

Questão 120

Questão
For an Adaptive Model to react quickly to changes in customer behavior, the _____________.
Responda
  • performance threshold should be set to a low number
  • model must always evaluate all customer responses
  • strategy must include the calculation for smooth propensity
  • value of the memory setting should be set to a low number

Questão 121

Questão
What is the key difference between a predictive model and a human expert?
Responda
  • Predictive models always outperform human experts.
  • Humans are better at dealing with structured data and identifying patterns.
  • Predictive models are more capable of detecting patterns in historical data.
  • Humans make successful predictions on a large amount of data.

Questão 122

Questão
Which statement about predictive models is true?
Responda
  • You need past experience to create a predictive model.
  • They need unstructured big data.
  • They are always associated with a proposition.
  • They need to be specified in a data attribute.

Questão 123

Questão
Which decision component allows you to use a third-party Credit Risk Model 80% of the time and a Pega Credit Risk Model 20%?
Responda
  • Filter
  • Champion Challenger
  • Adaptive Model
  • Switch

Questão 124

Questão
Which decision component enables you to use a PMML model?
Responda
  • Predictive Model
  • PMML Model
  • Third-party Model
  • Adaptive Model

Questão 125

Questão
The point at which smooth propensity and actual propensity converge is when ___________.
Responda
  • actual evidence is greater than starting evidence
  • starting evidence is greater than actual evidence
  • starting propensity is greater than actual propensity
  • actual propensity is greater than starting propensity

Questão 126

Questão
One of the purposes of the Interaction History decision component is to _____________.
Responda
  • capture all interactions with the customer
  • verify is a customer is eligible for an offer
  • determine if a proposition has been offered before
  • retrieve all proposition properties

Questão 127

Questão
In a Set Property component, the Rank value is determined by ___________.
Responda
  • the default value of the Rank
  • the sequence in which it appears on the canvas
  • the data transform
  • the order in which the propositions are received

Questão 128

Questão
To implement an eligibility criteria you use a ____________.
Responda
  • Eligibility
  • Segment
  • Switch
  • Proposition Filter

Questão 129

Questão
To reference a customer property in a strategy, you need to prefix the property name with the keyword ____________.
Responda
  • No prefix. Use directly the property name.
  • “.”
  • “Data.”
  • “Customer.”

Questão 130

Questão
Which category contains the Set Property component?
Responda
  • Arbitration category
  • Enrichment category
  • Data Import category
  • Business Rules category

Questão 131

Questão
In a decision strategy, to remove propositions based on the current month, you use a ____________.
Responda
  • Calendar component
  • Filter component
  • date strategy property
  • calendar strategy property

Questão 132

Questão
What information has a 1-to-many relationship with a Customer?
Responda
  • List of accounts owned
  • Average monthly product usage
  • Date of last visit to store
  • Number of family members

Questão 133

Questão
In Pega Decision Management, a banner on a website can represent ____________.
Responda
  • dimension
  • strategy
  • channel
  • proposition

Questão 134

Questão
In the Next-Best-Action strategy, a Switch component can be used to switch ______________.
Responda
  • between two customers within the same household
  • between two different service propositions
  • between a high value and low value customer
  • off interaction history

Questão 135

Questão
In a Decisioning Strategy, which component is required to enable access to primary Customer properties?
Responda
  • Set Property
  • None, properties are available
  • Data Import
  • Customer Import

Questão 136

Questão
In a Decisioning Strategy, which component is required to enable access to Product Holding properties?
Responda
  • Data Import
  • None, properties are available
  • Set Property
  • Customer Import

Questão 137

Questão
To access a property from an unconnected component, you use the ___________.
Responda
  • customer-dot-property construct
  • property value
  • dot-property value directly
  • component name-dot-property construct

Questão 138

Questão
When a new component is added to the strategy canvas, its Rank value will be ______________.
Responda
  • 1
  • One higher than the current highest Rank
  • Not set
  • 0

Questão 139

Questão
To run a delta report in the Visual Business Director, a minimum of two ____________ are required.
Responda
  • data sources
  • propositions
  • input definitions
  • strategies

Questão 140

Questão
After launching a new product, the delta mode in Visual Business Director could show ________________.
Responda
  • the volume difference between the new product and the existing products
  • the date when the new product was introduced
  • the volume of the existing products
  • a green shape for the product added

Questão 141

Questão
Visual Business Director allows you to perform:
Responda
  • What-if analysis
  • Naive Bayesian analysis
  • Predictive analysis
  • Monte Carlo simulation

Questão 142

Questão
Which decision component is used to implement soft rules?
Responda
  • Prioritize
  • Adaptive Model
  • Decision Table
  • Eligibility

Questão 143

Questão
Business Rules that ensure that selected propositions have greater relevance to the customer are also known as?
Responda
  • Contact Rules
  • Hard Rules
  • Marketing Rules
  • Soft Rules

Questão 144

Questão
The Pega Customer Decision Hub™, delivers the Next-Best-Action consistently through multiple channels. To which channel does this apply ?
Responda
  • Billboard
  • Television
  • Mobile
  • Newspaper

Questão 145

Questão
One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.
Responda
  • Run Data Flow
  • Update Status
  • Assignment
  • Offer flow

Questão 146

Questão
Next-Best-Action is a mechanism to _______________.
Responda
  • increase customer life time value
  • improve profit margins on the products sold
  • retain customers at a least cost to the business
  • balance customer needs and business requirements

Questão 147

Questão
To which types of decisions can Decision Management be applied?
Responda
  • Determining how to optimize the product portfolio to increase market share
  • Determining why response rates for a campaign in one region are below average
  • Determining the cause of a customer's problem
  • Determining which banner to show on a web site to increase click rate

Questão 148

Questão
When during a customer interaction should a Next-Best-Action decision be made?
Responda
  • First time the customer is shown a banner
  • When the customer intent is captured
  • At the beginning of customer call
  • Every time new information is received

Questão 149

Questão
When executing a decision strategy, the solid line arrow in a decision strategy means data is _______________.
Responda
  • referenced by the component the arrow originates from
  • copied to the component the arrow points to
  • copied to the component the arrow originates from
  • referenced by the component the arrow points to

Questão 150

Questão
Which of these belong to the same group as the Prioritize component?
Responda
  • Proposition
  • Filter
  • Data Join
  • Arbitration

Questão 151

Questão
In a Decisioning Strategy, which component is required to enable access to Product Holding properties?
Responda
  • Data Include
  • Data Import
  • Property Import
  • Data Join

Questão 152

Questão
In a Data Join component, we can configure to join source components of type _______________.
Responda
  • Strategy
  • Property
  • Pages
  • Proposition

Questão 153

Questão
To implement an eligibility criteria you use a ____________ component.
Responda
  • Switch
  • Decision table
  • Group by
  • Segment

Questão 154

Questão
Which function is available when configuring the Group By component?
Responda
  • Divide
  • Multiply
  • Sum
  • True if Some

Questão 155

Questão
To define a one to many relationship between Student and Courses, you must create the Courses property in the _______________.
Responda
  • Strategy Result class
  • Student class
  • Propositions class
  • Courses class

Questão 156

Questão
To sort propositions in ascending or decending order you use a ____________ component.
Responda
  • Filter
  • Sort
  • Prioritize
  • Order by

Questão 157

Questão
Which category contains the Switch component?
Responda
  • Business rules
  • Selection
  • Arbitration
  • Enrichment

Questão 158

Questão
The number of results returned by an Interaction History component can be narrowed down based on ____________ .
Responda
  • the address of the customer
  • the customer churn risk flag
  • the average margine of all sales propositions
  • outcome of previous interactions

Questão 159

Questão
The Baseline simulation result refers to the simulation result ________________.
Responda
  • executed on a subset of the customer population
  • before the strategy has been changed
  • executed on the entire customer population
  • after the strategy has been changed

Questão 160

Questão
After launching a new product, the delta mode in Visual Business Director could show ________________.
Responda
  • no change. The new product will not appear in Visual Business Director
  • a green shape for the product added
  • the list of customers for whom the new product is recommended
  • a red shape for the product added

Questão 161

Questão
The Proposition Distribution is showing ____________.
Responda
  • Volume of propositions
  • Targets set by the company for every Proposition
  • Revenue generated by each proposition
  • Accept rate of propositions

Questão 162

Questão
When developing a predictive model, a valid data type for a predictor is _______________.
Responda
  • Character
  • Integer
  • Numeric
  • Number

Questão 163

Questão
When developing a predictive model, the outcome of a Spectrum Model indicates the _______________.
Responda
  • acceptance of an offer
  • possibility of churn
  • possibility of a loan default
  • purchase value of a campaign respondent

Questão 164

Questão
What is a good predictor candidate for a Spectrum Model?
Responda
  • Customer Date Of Birth
  • Total Daily Phone Calls
  • Customer Name
  • Mobile Phone Number

Questão 165

Questão
To optimize the business profit you prioritize propositions by _______________.
Responda
  • Propensity times Price
  • Profitability times Volume
  • Propensity times Margin
  • Profitability times Count

Questão 166

Questão
Which PMML model type is supported by Pega?
Responda
  • PMML Model
  • Decision Table
  • Adaptive Model
  • Regression Model

Questão 167

Questão
Which rule is used to upload a PMML file that contains a TreeModel model type?
Responda
  • Decision Tree
  • PMML Model
  • Scorecard
  • Predictive Model

Questão 168

Questão
When compared to a Predictive Model, an Adaptive Model is different as it _______________.
Responda
  • considers both symbolic and numeric predictors
  • uses predictor binning
  • cannot perform a spectrum model calculation
  • uses customer properties as predictors

Questão 169

Questão
When developing predictive models you must have _______________.
Responda
  • historical behavior data
  • product catalog information
  • real-time behavior data
  • transactional data

Questão 170

Questão
When building a predictive model, the Data Analysis stage is where you _______________.
Responda
  • determine output field
  • select customer data
  • analyse predictor binning
  • create models

Questão 171

Questão
The outcome of a scoring model could indicate the ____________.
Responda
  • call usage information
  • number of people clicking on a banner
  • claim value of a life insurance
  • click/no click action on a banner

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