A message being sent through the media must be _______ before it can be transmitted.
Responda
encoded
decoded
channeled
reprocessed
Questão 2
Questão
Alicia is attending a concert in a coffee house. She is engaging in which of the following types of communication?
Responda
Intrapersonal communication
Interpersonal communication
Group communication
Mass communication
Questão 3
Questão
Luis has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. Luis has been using which of the following types of communication?
Responda
Intrapersonal communication
Interpersonal communication
Group communication
Mass communication
Questão 4
Questão
The _______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.
Responda
transmission
ritual
publicity
reception
Questão 5
Questão
A media scholar is trying to find out whether Internet- or television-based political ads are more persuasive. What kind of effects is he looking for?
Responda
message effects
media effects
ownership effects
active audience effects
Questão 6
Questão
A newspaper runs stories that suggest most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors support tax cuts. This would be an example of which of the following?
Responda
agenda setting
spiral of silence
social learning
formative theory
Questão 7
Questão
Martha watches quite a bit of television, including a lot of crime dramas. She believes that the city she lives in has a much higher crime rate than it actually does. You could explain this using which of the following?
Responda
uses and gratification theory
mean world syndrome
social learning
assumptive behavior
Questão 8
Questão
_______ is where a media company uses its combined properties to promote each other and add value to the company.
Responda
Synergy
Broadband networks
e-commerce
Competition
Questão 9
Questão
_______ is one of the leading new media companies in the world.
Responda
Gannett Corporation
Alphabet/Google
Youtube
iHeartMedia
Questão 10
Questão
Big box retailers such as Wal-Mart and Target that sell CDs and movies would be considered part of which of the following?
Responda
fat body
short head
mid-list
long tail
Questão 11
Questão
Papyrus is which of the following?
Responda
An ancient form of writing using symbols to stand for ideas
An ancient form of writing using symbols for sound
An early writing surface made from animal skin
An early writing surface made of reeds by the Egyptians
Questão 12
Questão
What invention directly led to the production of inexpensive dime novels?
Responda
Gutenberg's typemold and printing press
The steam-powered rotary press
Desktop publishing programs on the Macintosh computer
the Internet
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