MCE Practice Test

Question

Which of the following differs when importing a list directly into a program versus importing a list into a static list?

Answer 1

Field mappings

Answer 2

import aliases

Answer 3

List import mode

Answer 4

Program acquisition

Answer 5

A) title in the company

Answer 6

B) activity on site

Answer 7

C) form fill outs

Answer 8

D) download frequency

Answer 9

Tab delimited

Answer 10

Semicolon separated values

Answer 11

Excel spreadsheet

Answer 12

Comma separated values

Answer 13

is not possible because you can only track a visitor on a single website

Answer 14

is possible if the user visits each domain's website

Answer 15

is possible if the user fills out a form on one website and then visits subsequent websites

Answer 16

is possible if the user fills out a form or clicks a link in an email that directs to each domain

Answer 17

Add the new employee as a new lead to your database.

Answer 18

Have the Marketo admin invite the new employee as a new user.

Answer 19

Call Marketo technical support to set up the new employee's access.

Answer 20

Visit www.marketo.com to set up the new user.

Answer 21

Lead database

Answer 22

Templates folder

Answer 23

Images and Files folder

Answer 24

Local Images folder

Answer 25

both known and anonymous leads that visited blog.marketo.com

Answer 26

all known leads that visited blog.marketo.com

Answer 27

all anonymous leads that visited blog.marketo.com

Answer 28

only leads that opted into web tracking

Answer 29

Engagement

Answer 30

Inferred company

Answer 31

Country of origin

Answer 32

Email address

Answer 33

First name/last name

Answer 34

Override Template Behavior

Answer 35

SEO Details

Answer 36

Page Meta Tags

Answer 37

SEO Settings

Answer 38

Created date

Answer 39

Dimensions

Answer 40

An email campaign that uses advanced filter logic.

Answer 41

A batch-campaign email that is scheduled nightly.

Answer 42

A trigger campaign email sent in response to a specific action.

Answer 43

A sales alert email.

Answer 44

A Change Program Status flow step will allow a lead to move between the two statuses at any time.

Answer 45

The Smart Campaign will wait 30 minutes before applying the Program status.

Answer 46

A Change Program Status flow step will reject moving the lead to another status.

Answer 47

Each status has a maximum limit of 30 leads.

Answer 48

They cannot be sent the same email by the same flow step during a single batch campaign run.

Answer 49

They can never be sent the same email.

Answer 50

They cannot exist in the same Marketo instance.

Answer 51

They cannot qualify for the same Smart Campaign run.

Answer 52

Add to List flow step inside of a "random" type program

Answer 53

Single Flow action: Add to List with add choice and Random Sample

Answer 54

You cannot achieve this in Marketo.

Answer 55

Import List using "Random" under advanced options

Answer 56

tab separated values text document

Answer 57

native Excel file

Answer 58

MS Word mail merge

Answer 59

comma separated values text document

Answer 60

only one per month

Answer 61

as many as you need

Answer 62

exactly one per Google ad group

Answer 63

By using a Template.

Answer 64

By using Smart Lists.

Answer 65

By using the Merge Tool.

Answer 66

By using Tokens.

Answer 67

three months.

Answer 68

four months.

Answer 69

one month.

Answer 70

six months.

Answer 71

view analytics on the program

Answer 72

create My Tokens

Answer 73

view local and global assets

Answer 74

view all local program assets at a glance

Answer 75

does not delete the leads in the database.

Answer 76

deletes leads from a Smart List.

Answer 77

deletes leads from a Program.

Answer 78

deletes leads from the database.

Answer 79

An email was successfully opened by 100% of recipients.

Answer 80

An event enrollment met your goal.

Answer 81

The lead performed the desired action as defined by the program channel.

Answer 82

A lead became a member of the program.

Answer 83

Batch Campaigns

Answer 84

Token Campaigns

Answer 85

Trigger Campaigns

Answer 86

Integrated Campaigns

Answer 87

Hidden field

Answer 88

Field tests

Answer 89

Visibility rules

Answer 90

Conditional formatting

Answer 91

Delete the user

Answer 92

Reuse the sandbox login

Answer 93

Reset the password

Answer 94

Change the user role

Answer 95

Analytics User, Marketing User, Standard User, and API Role

Answer 96

Admin, Marketing User, Sync User, and Web Designer

Answer 97

Admin, Standard User, Sync User, and Analytics User

Answer 98

Sync user, System Administrator, Web Designer, and API Role

Answer 99

You will be promoted to populate the required tag the next time you open the program.

Answer 100

The program will have no value for the required tag.

Answer 101

The program will have the default value for the required tag.

Answer 102

Nothing will happen to the previously created programs.

Answer 103

mktEditable

Answer 104

Schedule, Lead Report, Setup

Answer 105

Smart List, Flow, Schedule

Answer 106

Subscription, Setup, Smart List

Answer 107

Lead Report, Subscription, Results

Answer 108

system tokens and Smart Lists

Answer 109

forms, rectangles, images

Answer 110

iframes, campaigns, lead reports

Answer 111

spreadsheets and ICS files

Answer 112

Activities from the Activity Log in the past 90 days.

Answer 113

Fields on a lead record.

Answer 114

The number of unique web page visits.

Answer 115

Membership in a program.

Answer 116

A) Smart List

Answer 117

B) Setup tab

Answer 118

C) Filter tab

Answer 119

D) Setup bar

Answer 120

A) SPF and DKIM

Answer 121

B) HTTPS and SSL

Answer 122

C) De-duplication

Answer 123

D) Spam Assassin

Answer 124

Field Management

Answer 125

Sales Insight

Answer 126

Treasure Chest

Answer 127

Smart Campaign

Answer 128

Email address

Answer 129

First name

Answer 130

Company name

Answer 131

Lead Information

Answer 132

Opportunity Information

Answer 133

SFDC Custom Fields

Answer 134

Company information

Answer 135

Activity Log

Answer 136

Advanced filters

Answer 137

Add choice

Answer 138

Cached list

Answer 139

Add constraint

Answer 140

XLS (Excel Spreadsheet)

Answer 141

CSV (Comma Separated Values)

Answer 142

PPT (Powerpoint Presentation)

Answer 143

DOC (Word Document)

Answer 144

Lead owner

Answer 145

Opportunity owner

Answer 146

A lead or program token

Answer 147

Account owner

Answer 148

Engagement score

Answer 149

Unsubscribed

Answer 150

Hard Bounced

Answer 151

Create a text version.

Answer 152

Send a duplicate email.

Answer 153

Add all your site navigation.

Answer 154

Copy all known leads from the same domain.

Answer 155

Communication limits

Answer 156

Unsubscribe leads

Answer 157

Smart Campaign restrictions

Answer 158

Qualification rules

Answer 159

Inactivity Filters

Answer 160

Company Attributes

Answer 161

Lead History

Answer 162

Custom Filters

Answer 163

Custom HTML

Answer 164

Form fill outs

Answer 165

Email Programs only

Answer 166

All Programs and Smart Campaigns

Answer 167

Batch campaigns cannot be scheduled.

Answer 168

Manual lead creation

Answer 169

Form fills

Answer 170

Untrusted list imports

Answer 171

Trusted list imports

Answer 172

Smart List

Answer 173

Subscription

Answer 174

When the lead visits the page more than three times.

Answer 175

Once the un-cookied visitor lands on any Munchkin-tracked landing page.

Answer 176

When the lead is no longer marketing suspended.

Answer 177

Once the visitor submits an email address through a Marketo form.

Answer 178

Marketo learns the inferred country for the lead

Answer 179

The lead fills out a Marketo form.

Answer 180

Marketo learns the IP address for the lead.

Answer 181

The lead browses anonymously on Munchkin-enabled landing pages.

Answer 182

changes the field type

Answer 183

enables Progressive Profiling

Answer 184

enforces a specific format for the field

Answer 185

hides certain fields from view

Answer 186

The Social Button

Answer 187

A link to the homepage

Answer 188

Smart lists

Answer 189

Landing pages

Answer 190

Flow actions

Answer 191

Lead reports

Answer 192

Program analyzer

Answer 193

Landing pages

Answer 194

The number of keywords divided by the amount of search results for that term.

Answer 195

The ratio of keywords to optimized keywords on that particular page.

Answer 196

The percentage of your keywords that are optimized for search on that page.

Answer 197

An overall ranking of how well your page is optimized for search.

Answer 198

Change data value

Answer 199

Remove from flow

Answer 200

Random sample

Answer 201

Clicking the "View as Web Page" link in a Marketo email

Answer 202

Visiting a page on your website that has Munchkin tracking

Answer 203

Visiting a Marketo landing page for the first time

Answer 204

Uploading a lead without an email address

Answer 205

dynamic content in an email

Answer 206

add choice in the flow step

Answer 207

identical Smart Campaigns

Answer 208

different Smart Campaigns

Answer 209

Go to Admin>Smart Lists>Add New Tag Value

Answer 210

Go to Admin>Channel>Add New Tag Value

Answer 211

Go to Admin>Tags>New>Add New Tag Value

Answer 212

Go to Admin>Field Management>Add New Tag Value

Answer 213

Make sure its name does not match an email in use.

Answer 214

Remove its content.

Answer 215

Unapprove it.

Answer 216

Make sure it is in the Design Studio.

Answer 217

An Engagement Program is a method of nurturing leads through regular touches, generally via email.

Answer 218

An Engagement Program is a method of re-nurturing unsubscribed leads.

Answer 219

An Engagement Program is a single email blast.

Answer 220

An Engagement Program is a program that cookies the leads and should take place on a weekly schedule.

Answer 221

D) All of the above

Answer 222

Social Influence Report

Answer 223

Web Page Activity Report

Answer 224

Company Web Activity Report

Answer 225

Email Link Performance Report

Answer 226

The second

Answer 227

The fourth

Answer 228

Web Page Activity

Answer 229

Landing page performance

Answer 230

Program Performance

Answer 231

Lead Performance

Answer 232

use the Remove from List functionality.

Answer 233

use the Remove from Flow functionality.

Answer 234

use the Delete Lead functionality.

Answer 235

use the Merge Leads functionality.

Answer 236

Access to specific folders

Answer 237

Access to reports

Answer 238

Access to the API

Answer 239

Access to database exports

Answer 240

Exhaustion

Answer 241

Create a custom field for the phone number

Answer 242

Make the field read-only

Answer 243

Block field updates to that field

Answer 244

Hide the field in the interface

Answer 245

in your domain

Answer 246

on your website

Answer 247

on Marketo servers

Answer 248

on your hosting service

Answer 249

Event with webinar

Answer 250

Email Send

Answer 251

an object in the system where rules can be set to change content for use in a landing page or email

Answer 252

a piece of HTML provided by the Munchkin JavaScript

Answer 253

a portion of a Smart Campaign flow

Answer 254

a portion of the modeler that tracks a lead through the pipeline

Answer 255

a FROM address

Answer 256

HTML enabled on your workstation

Answer 257

at least one mktEditable DIV with a unique ID

Answer 258

the Munchkin Tracking Code

Answer 259

Activity Data

Answer 260

Progress Status

Answer 261

Acquisition Program

Answer 262

Inferred Location

Answer 263

The cost will be distributed among all four months.

Answer 264

The acquisition cost will not be accounted for.

Answer 265

from the Insert Elements menu

Answer 266

by selecting New Token in the Property Sheet

Answer 267

from the Page Elements menu

Answer 268

by going to Landing Page Actions > Tokens

Answer 269

Number of blank fields = 3

Answer 270

Number of blank fields = 8

Answer 271

Number of blank fields = 5

Answer 272

Number of blank fields = 2

Answer 273

Program tags

Answer 274

All of the above

Answer 275

Workspaces

Answer 276

Entry types

Answer 277

When you want to filter on behavior.

Answer 278

When you want to export records to Word.

Answer 279

When you want to import leads form another system.

Answer 280

When you want to filter on CRM fields.

Answer 281

Marketing Suspend Status

Answer 282

Remove from Flow

Answer 283

Nurture Campaign Duration

Answer 284

Cleanup of duplicate records

Answer 285

Correction of existing data

Answer 286

Mass updates to records

Answer 287

Normalization of data

Answer 288

Analytics User

Answer 289

Web Designer

Answer 290

Standard User

Answer 291

Administrator

Answer 292

Soft Bounces

Answer 293

Marketing Calendar

Answer 294

Program Schedule View

Answer 295

Date Filters

Answer 296

Advanced Wait Properties

Answer 297

The lead in CRM will win.

Answer 298

The lead selected by the user will remain.

Answer 299

The lead wight he earliest created date will remain.

Answer 300

The lead with the last updated date will remain.

Answer 301

Submit button text

Answer 302

Label text

Answer 303

Error and validation text

Answer 304

Social button text

Answer 305

Historical data will reflect the change in the tag.

Answer 306

Data will not be lost when updating the tag.

Answer 307

References to the tag value will show the new name.

Answer 308

Tag values can only be changed when not in use.

Answer 309

Admin Section

Answer 310

Export in Smart List/Static List

Answer 311

Landing Page Setup

Answer 312

Landing Page Editor

Answer 313

Smart List

Answer 314

Static List

Answer 315

Imported List

Answer 316

Drill down data

Answer 317

Multi-select

Answer 318

Smart List Rule Logic

Answer 319

Constraints

Answer 320

Lead Attributes

Answer 321

Clone Smart List

Answer 322

to further categorize programs or program types

Answer 323

to capture attributes of individual leads

Answer 324

to mark custom fields

Answer 325

to locate hidden fields on forms

Answer 326

Marketing Suspended

Answer 327

No Acquisition Program

Answer 328

Unsubscribed Leads

Answer 329

Blacklists

Answer 330

An entry that is used to reschedule all of the other entries in the Program

Answer 331

An entry that represents a Smart Campaign or Email Program that will not run unless confirmed

Answer 332

A date that has no value and should be ignored

Answer 333

A placeholder for an entry that will be created later

Answer 334

Web page activity

Answer 335

Landing page performance

Answer 336

Email performance

Answer 337

Lead performance

Answer 338

Number of Employees

Answer 339

Member of Smart List

Answer 340

Filled out form

Answer 341

Email programs

Answer 342

Smart Campaign with email

Answer 343

Import into a static list in the program

Answer 344

Attend a webinar synced with the program

Answer 345

Fill out a local form

Answer 346

Import into the program member tab

Answer 347

My tokens, setup, early stage prospects

Answer 348

Results, subscription, schedule, smart list, flow

Answer 349

Change score, wait, send email, change data value

Answer 350

Check duplicate, create a new lead

Answer 351

SFDC custom fields

Answer 352

Company information

Answer 353

Lead information

Answer 354

Opportunity information

Answer 355

Landing Page Performance Report

Answer 356

Email Link Performance Report

Answer 357

Leads by Month Report

Answer 358

Web Page Activity Report

Answer 359

Fills out form

Answer 360

Job title changes

Answer 361

Visits web page

Answer 362

Attends webinar

Answer 363

an external hosted landing page

Answer 364

a non-Marketo landing page containing Marketo Munchkin code

Answer 365

a Marketo CNAME landing page

Answer 366

Email Address

Answer 367

Landing pages

Answer 368

Smart Campaign

Answer 369

Leads by campaign

Answer 370

Leads by revenue stage

Answer 371

Leads by performance

Answer 372

Leads by status

Answer 373

the lead database

Answer 374

a dynamically generated list based on rules (filters and triggers)

Answer 375

a container for a set of leads

Answer 376

the membership of a Program

Answer 377

A new account is created.

Answer 378

A new lead is created or an existing lead is updated.

Answer 379

A duplicate lead is created.

Answer 380

A new lead and a new account are created.

Answer 381

Marketo de-dupes asset names.

Answer 382

Everything is in a folder.

Answer 383

The program name is pre-pended to every asset.

Answer 384

You cannot re-use asset names.

Answer 385

Web page activity

Answer 386

Smart list qualification

Answer 387

Segmentation changees

Answer 388

Email activity

Answer 389

Sends an email.

Answer 390

Assigns the right status based upon a lead's action.

Answer 391

Acquires members.

Answer 392

Changes the status of all leads to "success".

Answer 393

Lead Performance Report

Answer 394

Email Performance Report

Answer 395

Opportunity Influence Analyzer

Answer 396

Email Link Performance Report

Answer 397

IGNORED (system)

Answer 398

BLOCKED (field management)

Answer 399

BLOCKED (skip updates)

Answer 400

IGNORED (unknown)

Answer 401

the Lead Creation Program Type.

Answer 402

a choice in your flow steps to filter out leads which have not filled out the form.

Answer 403

the Lead is Created trigger and add the Form Name constraint to pick the exact form.

Answer 404

the Lead Performance report and set it to Trigger.

Answer 405

remove a lead from the Success Path in the modeler.

Answer 406

prevent leads from receiving too many emails in a single week.

Answer 407

stop a lead from progressing in a Smart Campaign.

Answer 408

remove a lead from an Engagement Stream.

Answer 409

Create separate smart lists

Answer 410

Create separate program tokens

Answer 411

Create separate smart campaigns

Answer 412

Create separate flow actions

Answer 413

Auto assignment rules

Answer 414

Smart Lists

Answer 415

Membership status

Answer 416

Qualification rules

Answer 417

The period cost associated with the lead's acquisition Program.

Answer 418

The lead's acquisition cost will not be accounted for.

Answer 419

Go to the Setup Tab and use the "Change Status" function

Answer 420

Go to the Members Tab and use the "Change Status" function

Answer 421

Go to the Tokens Tab and use the "Change Status" Token

Answer 422

Go to the Assets Tab and use the "Change Status" Asset

Answer 423

All entries are erased in the new Program.

Answer 424

All dates are tentative.

Answer 425

Only dates in the future are tentative; dates in the past are marked as "Finished."

Answer 426

All dates remain as they were in the original Program (tentative and confirmed).

Answer 427

How do you provide this information?

Answer 428

Take a screen shot of the lead database.

Answer 429

Tell the CRM administrator that a list is not available.

Answer 430

Grant the CRM administrator a new user license to your Marketo instance.

Answer 431

Export it from the Field Management section inside the Admin area.

Answer 432

Score Values

Answer 433

Add a new custom field in the field management area of admin

Answer 434

Create a custom layout in the field management area of admin

Answer 435

Block field updates in the field management area of admin

Answer 436

Create a user role to prevent it

Answer 437

Primary email address

Answer 438

It is the primary event date that you use for planning.

Answer 439

It is the entry that holds the program in place.

Answer 440

It is used as a reference when rescheduling all entries in a program.

Answer 441

It has a different icon to help you find the event.

Answer 442

Landing page CNAME

Answer 443

An Engagement Campaign cookies the leads and should take place on a weekly schedule.

Answer 444

An Engagement Campaign is a single email blast.

Answer 445

An Engagement Campaign is a method of nurturing leads through regular touches, generally via email.

Answer 446

An Engagement Campaign is a method of re-nurturing unsubscribed leads.

Answer 447

Acquisition status

Answer 448

Munchkin code

Answer 449

Google analytics

Answer 450

styling is not allowed

Answer 451

bold, italics, and underline

Answer 452

a dynamic landing page that is personalized based on the URL

Answer 453

a URL with more than one CNAME attached to it

Answer 454

any landing page that will not redirect to another page

Answer 455

any landing page with tokens on it

Answer 456

displays all fields on the form every time.

Answer 457

requires at least one token to implement.

Answer 458

is used to capture additional new information for a lead.

Answer 459

requires a hidden field.

Answer 460

Delete a view

Answer 461

Edit in an existing view

Answer 462

Create a new view

Answer 463

Share a view

Answer 464

Social networks are not currently supported for this purpose

Answer 465

Google+, Tinder, and Microsoft

Answer 466

All social networks can be used

Answer 467

LinkedIn, Facebook, and Twitter

Answer 468

Leads by Web Page Report

Answer 469

Web Page Activity Report

Answer 470

Company Web Activity Report

Answer 471

Leads by Source Report

Answer 472

Check the token checkbox.

Answer 473

Set the email to Approved status.

Answer 474

Select a pre-existing lead with populated token.

Answer 475

Send your email using the "Send to" box only.

Answer 476

Lead Database

Answer 477

Design Studio

Answer 478

Email Editor

Answer 479

Personalization Center

Answer 480

Inherited token

Answer 481

Local token

Answer 482

Lead token

Answer 483

Overridden token

Answer 484

Include it as a filter under the Setup section of the report, using the Program Performance Report.

Answer 485

Run the Archived Email Report.

Answer 486

Include it in the Smart List for the Email Performance Report

Answer 487

Include it as a filter under the Setup section of the report, using the Email Performance Report.

Answer 488

The activity type and the campaign responsible for the activity.

Answer 489

The user who initiated the activity.

Answer 490

Any MLM reports that track the activity.

Answer 491

Data pertaining to a deleted lead.

Answer 492

it must be a Local Asset.

Answer 493

it must be approved.

Answer 494

it must include a token.

Answer 495

it cannot have tokens.

Answer 496

the landing page appearance

Answer 497

the views and permission levels available for Marketo users

Answer 498

Marketo marketing suspend duration

Answer 499

how campaigns run

Answer 500

Monitor web traffic.

Answer 501

Compare the lead generating and opportunity creation performance of your lead sources.

Answer 502

View form fillouts.

Answer 503

View Marketo acquisition programs.

Answer 504

It is used to analyze all Programs allowing you to modify four dimensions (y-axis, x-axis, size of bubble, and color).

Answer 505

It is used to list the number of successes and new names in a table for each Program channel.

Answer 506

It is used to analyze and control the period costs for Programs of a specific channel

Answer 507

It is used to identify which prospects/leads were most profitable in one or more Program

Answer 508

Program Performance Report

Answer 509

Landing Page Performance Report

Answer 510

Email Performance Report

Answer 511

Campaign Activity Report

Answer 512

Marketing Suspended

Answer 513

No Acquisition Program

Answer 514

Unsubscribed Leads

Answer 515

Blacklists

Answer 516

Double opt-in

Answer 517

Double opt-in

Answer 518

Double opt-in

Answer 519

Landing page CNAME

Answer 520

Branded tracking links (Email CNAME)

Answer 521

Munchkin code

Answer 522

Program acquisition

Answer 523

List import mode

Answer 524

Import aliases

Answer 525

Field mappings

Answer 526

Standardizing country values

Answer 527

Prevent duplicates from being created

Answer 528

Blacklisting competitors from getting emails

Answer 529

Stop emailing people who bounce multiple times

Answer 530

Newsletter

Answer 531

New product announcement

Answer 532

Registration confirmation

Answer 533

Webinar invite

Answer 534

Full mailbox

Answer 535

Server unavailable

Answer 536

Spam block

Answer 537

Invalid email

Answer 538

Prevents duplicates in Marketo

Answer 539

Allows you to prepopulate data that you already have

Answer 540

Allows you to gather extra information over time instead of asking the same questions

Answer 541

Lets you have complete control over the look and feel of the form

Answer 542

Hidden field

Answer 543

Conditional formatting

Answer 544

Field sets

Answer 545

Visibility rules

Answer 546

Submit button text

Answer 547

Error and validation text

Answer 548

Social button text

Answer 549

Label text

Answer 550

Stay on page

Answer 551

External URL

Answer 552

Landing page

Answer 553

Close window

Answer 554

Number of blank fields = 2

Answer 555

Number of blank fields = 3

Answer 556

Number of blank fields = 5

Answer 557

Number of blank fields =

Answer 558

Inferred data

Answer 559

URL parameter

Answer 560

Referrer parameter

Answer 561

Input masking

Answer 562

Form validation

Answer 563

Tooltip instructions

	Criado por Tomoe Morimoto aproximadamente 9 anos atrás

Próximo

MCE Practice Test

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