3182780
Questão 1
Questão
Who can post on behalf of Kimberly-Clark and their brands?
Responda
-
Outside agencies
-
Brand team
-
Community Managers
-
All of the above
Questão 2
Questão
In all media, K-C does NOT allow brand messages to be placed in environments or with content containing the following:
Responda
-
Graphic or excessive violence, or threats of such
-
Discriminatory, harassing or retaliatory activities
-
Exploitive or gratuitous sex
-
Editorial/Content that slanders and/or can be perceived as damaging to K-C at the corporate or brand level
-
Discussion and/or glorification of illegal activities
-
Content considered generally to be in bad taste
-
Content that discloses confidential, proprietary or trade secret information belonging to K-C
-
All of the above
Questão 3
Questão
Persons under the age of 13 can leave comments/content on K-C branded social pages.
Responda
- True
- False
Questão 4
Questão
Community Managers should use the approved "Play Nice" language in a follower conversation where social users are verbally attacking one another.
Responda
- True
- False
Questão 5
Questão
What type of posts should be hidden from our social space? (check all that apply)
Responda
-
Profanity, perverted, vulgar, or pornographic language
-
Harmful or misleading information
-
Posts with a clear intention to sell or promote another product or service
-
Photo of cute babies
-
Any discriminatory, harassing or retaliatory reference regarding gender, disability, religion, politics, race, sexual preference or any other protected category
-
Personally identifiable information
-
Negative comments
-
Any content that includes sending spam or phishing
Questão 6
Questão
In most cases, to preserve the immediacy and conversational nature of social media, K-C’s practice is to allow user generated content to appear immediately on K-C’s social media accounts or sites, and be moderated continuously or as soon after going live as possible.
Responda
- True
- False
Questão 7
Questão
K-C’s preference is that every single post includes transparent disclosure.
Responda
- True
- False
Questão 8
Questão
Community Managers can edit any content that has already been posted.
Responda
- True
- False
Questão 9
Questão
Community Managers may request any personal, or personally identifiable, information from consumers through social media.
Responda
- True
- False
Questão 10
Questão
Is private messaging allowed through our branded social media programs?
Responda
-
Yes
-
No
Questão 11
Questão
The Community Manager should always steer negative social complaints offline.
Responda
- True
- False
Questão 12
Questão
How do you decide what posts should be escalated? (Select the best possible answer)
Responda
-
Use your best judgement
-
Ask your lead
-
Through the escalation decision tree
-
All posts should be escalated
Questão 13
Questão
K-C owns all global K-C social media sites, as well as the administrative right to distribution and passwords for such sites.
Responda
- True
- False
Questão 14
Questão
YouTube is used primarily for embedded and hosted videos.
Responda
- True
- False
Questão 15
Questão
What comments/posts should Community Managers respond to? (check all that apply)
Responda
-
Everything!
-
Product inquiry
-
Product complaint
-
All posts to the Facebook timeline, unless the comment is questionable and you're instructed to ignore by the team lead
-
Follower conversations
-
Photos on our timelines
-
Photos in threads
Questão 16
Questão
What should you look for when following back on Twitter?
Responda
-
Must have a profile photo
-
50 followers or more
-
Whether or not the account uses profanity and or graphic photos
-
If the user is an ABDL
-
All of the above
Questão 17
Questão
How responsive should the Community Manager's comments be?
Responda
-
10 minutes or less
-
15 minutes or less
-
20 minutes or less
-
30 minutes or less
Questão 18
Questão
Can Instagram posts be made from personal devices?
Responda
-
Yes
-
No
Questão 19
Questão
What can the Community Manager retweet?
Responda
-
Any tweet
-
Tweets from just our followers
-
A tweet from a K-C partner or blogger, and anything pre-approved by the agency
-
None of the above
Questão 20
Questão
Can K-C employees leave reviews on our products?
Responda
-
Yes
-
No
-
Yes, but only if they disclose that they are a K-C employee and their opinions are their own
Quer criar seus próprios Quizzes gratuitos com a GoConqr? Saiba mais.