MKTG1501 Quiz

The Selling Concept focusses on existing products and heavy selling

Market-Oriented Culture is represented by:

Which one of the following is NOT one of Porters Five Forces

Select the Competitive Strategies:

There are [blank_start]four[blank_end] competitive positions

SMART Criteria Consists of: 1. Specific 2. Measurable 3. Achievable 4. Realistic 5. Timely

Which one of the following is NOT a stage in market orientation?

Competitive Analysis: 1. Identify all competitors ([blank_start]current[blank_end] & potential) 2. Assess each key competitor 3. Assess each key [blank_start]competitor[blank_end]'s strengths & [blank_start]weaknesses[blank_end] 4. What are they doing to create their success 5. Estimate each competitors [blank_start]strategies[blank_end] and responses under different environmental situations

Are the following the correct publics? 1. Citizen-action 2. Local 3. Finance 4. Media 5. Internal 6. Government 7. General

Which of the following is NOT a part of the marketing mix (the 7 P's)?

Augmented Product: additional customer benefits built around the core and actual product Core Product: The problem solving product or core benefits that consumers are really buying when they obtain a product Actual Product: The brand name, activates and processes that combine and deliver the core benefits Which product is displayed on the outside circle?

Select the examples of convenience goods:

Are the following products 'shopping goods'? - Computers - Mobile Phones - Cars

Which one of the following products is NOT an example of an unsought product?

Intangible goods can be seen and touched. They can be taken home.

Is this question a Dichotomous Question?

Product Life Cycle Strategies 1. Product Development (sales at [blank_start]zero[blank_end], investment costs high, profits negative) 2. Introduction (low sales, negative profits, little competition) 3. [blank_start]Growth[blank_end] (rapidly rising sales, rising profits, growing competition) 4. Maturity (sales [blank_start]peak[blank_end], high profits, [blank_start]competition[blank_end] begins to decline) 5. Decline (declining sales, declining profits, declining competition) WORDS TO USE: Growth, Competition, Zero, Peak

Which Segment are the following characteristics from? - age - education - religion - race - gender

The Behavioural Segment consists of: - Occasions - User Status - Loyalty Status (to the brand)

Corporate VMV (Vertical Marketing Network):

Intensive Distribution gives a limited number of dealers the rights to distribute the product

The [blank_start]Push[blank_end] Marketing Strategy involves forcing the customer to see the product, making sure they know what's on offer.

The [blank_start]Pull[blank_end] Marketing Strategy encourages customers to come to you using advertising.