Questão 1
Questão
Business-Level strategies tend to stress strategy as a...
Questão 2
Questão
Business and corporate strategy are core elements of strategic management. In which parts splits strategic management on the conceptual level?
Responda
-
Corporate Level and Business Level
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Industry Level and Business Level
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Product and Service Level
Questão 3
Questão
Business-Level strategies tend to stress strategy as a...
Questão 4
Questão
At the corporate level and business level are a few strategic decisions to make that lead to an advantage and the end to success. What Strategic Decision do we mean?
Questão 5
Questão
The strategy implementation sees strategy as "plan". What are the 4 components that describe the "plan"?
Responda
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Developing structures and systems to support the strategy
-
Converting strategy into operational plans
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Making people act according to the strategy
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Controlling realisation
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External Analysis / Internal Analysis
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Strategic decision: Choose a set of strategic measures
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Evaluation all strategic measures
Questão 6
Questão
Which advantages could be achieved after successful strategic decisions?
Responda
-
Parenting advantage
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Competitive advantage
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Comparative advantage
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Globalization Advantage
Questão 7
Questão
The dominant perspective is that strategy is a plan, developed and realized in a systematic way. What are the components of the process of strategic management?
Questão 8
Questão
Market- and resource-based view are core theoretical perspectives that guide strategic management. These two approaches are the theoretical explanations for high/superior performance.
Questão 9
Questão
Market- and resource-based view are core theoretical perspectives that guide strategic management. These two approaches are the theoretical explanations for low performance.
Questão 10
Questão
Describe the Market-Based View:
Responda
-
Structure-Conduct Performance Paradigm as basis
-
Market power as lever to improve performance of diversified companies
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Transfer of valuable resources and capabilities between business units (synergies) as basis
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Synergy management as lever to improve performance of diversified companies
Questão 11
Questão
Describe the Resource-Based View:
Responda
-
Transfer of valuable resources and capabilities between business units (synergies) as basis
-
Synergy management as lever to improve performance of diversified companies
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Structure-Resource Performance Paradigm as lower basis
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Market imperfection as a non central assumption
Questão 12
Questão
What led the shared value concept to this dominance in companies?
Questão 13
Questão
What does the term "Strategy" mean (Munzberg)?
Responda
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Perspective
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Position
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Play
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Pattern
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Plan
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Playboy
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Primary lead
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Priority
Questão 14
Questão
The shareholder value concept is still guiding strategic decisions. The perspective is that the firm exists as a coalition of groups acting in joint of interest.
Questão 15
Questão
The shareholder value concept is still guiding strategic decisions. The perspective is that the firm exists to create wealth for its owners.
Questão 16
Questão
The shareholder value concept is still guiding strategic decisions. The definition of the business success leads to maximizing the differential between the benefits and costs of all groups.
Questão 17
Questão
The shareholder value concept is still guiding strategic decisions. The definition of the business success leads to maximizing the future discounted cash flows to owners.
Questão 18
Questão
What are the players in the stakeholder value concept?
Responda
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Shareholder
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Financier
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Customer
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Society
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Government
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Supplier
Questão 19
Questão
What are profitability figures for a firm in the financial statement?
Responda
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EBITA
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EBIT
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EBT
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Depreciation
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Cash Flow
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Labor Costs
Questão 20
Questão
Determine the components of the triangle, which is the basis for all considerations around strategies in corporates.
Responda
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Operating Business
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Investment
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Financing
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Equity
-
Capital stock
Questão 21
Questão
What are the components of the balance sheet?
Responda
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Fixed Assets (Intangible-, Tangible Fixes Asstes, Long Termn financial assets)
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Current Assets ( Inventories, Receivables and other assets, Securities, Currencies)
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Equity (Subscribed capital, Capital reserves, Revenue reserves, Retained Profits / Accumulated losses brought forward, Net Income)
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Capital Stock (Provisions, Liabilities)
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Equity (Provisions, Liabilities, Revenue reserves, Retained Profits / Accumulated losses brought forward, Net Income)
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Current Assets ( Inventories, Capital reserves, Revenue reserves, Currencies)
Questão 22
Questão
The demand for capital can be seen by considering the capital commitment of finance current assets. At which stage of the production and storage of goods is the demand of capital important?
Questão 23
Questão
In its core, financial planning aims at ensuring liquidity? What are the 3 Dimensions for liquidity reserves planning?
Questão 24
Questão
Firms can seek financing both internally and externally. What are the financing methods (internally)?
Responda
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Financing through reserved profits
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Financing through accrued liabilities
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Financing through depreciations
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Financing through restructuring of assets
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Financing through equity
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Financing through debt
Questão 25
Questão
Operating profit and annual profit describes completely the company's value creation
Questão 26
Questão
The operating income (EBIT) does not consider the financial expenses!
Questão 27
Questão
The Net Income does not considers the cost of equity capital
Questão 28
Questão
The EVA is an estimate of a firm's economic profit (profit earned by the firm less the cost of the financing the firms capital)
Questão 29
Questão
How to calculate the EVA?
Responda
-
(EBIT- Taxes)= NOPAT, (Capital Employed x WACC)= Capital Cost, NOPAT - Capital Cost= EVA
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(EBIT- Capital Employed)= NOPAT, (Capital Employed x WACC)= Capital Cost, NOPAT - Capital Cost= EVA
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(EBIT- Capital Employed)= NOPAT, (NOPAT x WACC)= Capital Cost, NOPAT - Capital Cost= EVA
Questão 30
Questão
How to calculate the ROCE (Return in Capital Employed)?
Responda
-
EBIT / Capital Employed = ROCE
-
Capital Employed / EBT = ROCE
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Capital Employed / EBITA = ROCE
Questão 31
Questão
What are drivers for the Operating Income (EBIT)? Profit Management!
Responda
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Product, Price
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Process efficiency
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Administrative costs
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Balancing procedure
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Cross Subsidization
Questão 32
Questão
What are drivers for the Taxes? Tax Management!
Responda
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Risk Management
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Capital Structure
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Product, Price
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Balancing procedure
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Cross- subsidization
Questão 33
Questão
What are drivers for the Operational Capital? Asset Management!
Responda
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Process efficiency
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Administrative costs
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Asset management
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Down payments
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Liquidity management
Questão 34
Questão
What are drivers for the WACC? Financial Management!
Responda
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Risk Management
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Capital Structure
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Financing
-
Balancing procedure
-
Asset Management
Questão 35
Questão
Financial ratios document the result of success - but not its causes!
Questão 36
Questão
The Balance Scorecard tries to depict the cause-effect relationship for strategic company management. What are the main components of the BSC?
Questão 37
Questão
Components of the Parts "Finance, Internal Business Processes, Learning & Growth, Customer" of the Balanced Scorecard:
Responda
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Objectives
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Values measured
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Performance Objectives
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Initiatives
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Legal
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Risk Management
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Risk Objectives
Questão 38
Questão
Components of the MECE Principle:
Responda
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Mutually
-
Exclusive
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Collectively
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Exhaustive
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Employment
-
External
-
Migrating
Questão 39
Questão
A ratio system is always based on the definition of a value to be managed and its operationalization. What are the components of the process for developing the ratio system?
Questão 40
Questão
A ratio system is always based on the definition of a value to be managed and its operationalization. What are the components of the process for developing the ratio system?
Questão 41
Questão
What are the theoretical concepts of strategy?
Responda
-
Market-Based View
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Resource Based View
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Game Theory
Questão 42
Questão
What are the components which describe market imperfection?
Responda
-
Information asymetry
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Specific resources
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Opportunistic behavior
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Sustained Performance
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Market structure
Questão 43
Questão
The market-based view sees the competition and the conduct of companies as main driver of superior performance!
Questão 44
Questão
How was the main representative of the market based view?
Responda
-
Mason, Bain
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Michael E. Porter
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Brandenburger
Questão 45
Questão
Which components lead to "performance" in the market based view?
Responda
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Market structure
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Conduct (Positioning)
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Feedback for both stages
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Market Competition
-
Diversification
Questão 46
Questão
The resource based view sees resources and capabilities as main driver of superior performance. What is the reasoning of the resource based-view?
Responda
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Resource/Capabilities
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Conduct
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Market Position
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Performance
Questão 47
Questão
What kind of resources are meant in the resources-conduct paradigm?
Responda
-
Tangible Resources
-
Intangible Resources
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Capabilities
Questão 48
Questão
Strategy means: How can we create value for the company!
Questão 49
Questão
A competitive advantage is created if a company's service to its customers is superior to that of its competitors. What are the components of the triangle?
Responda
-
Customer
-
Competitors
-
Company
-
Collection
-
Compatitors
Questão 50
Questão
Competitive Advantage: What should the benefit of the customer should be?
Responda
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important
-
percieved
-
durable
-
constant
-
reachable
Questão 51
Questão
Porter introduced four generic positioning approaches to achieve a competitive advantage
Questão 52
Questão
The Performance advantage: What is the goal of the company?
Responda
-
Provide something unique that is valuable to buyers
-
Provide a product with lowest price
-
Become a cost leader in the industry
Questão 53
Questão
The Price advantage: What is the goal of the company?
Responda
-
Provide a product with lowest price
-
Become the cost leader in the industry
-
Provide something unique that is valuable to buyers
Questão 54
Questão
What are the business strategies of porters generic positioning approach?
Responda
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Differentiation
-
Niche Strategy
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Cost Leadership
Questão 55
Questão
The Niche Strategy depends on the size of the market and is derived from the differentiation and cost-leadership strategy
Questão 56
Questão
Imagine your are one of the leading airlines in europe. A difficult financial time in your firm makes you think about the upcoming strategy route. Most of your opponents fly with lower costs but the same routes and have a bigger margin. What generic strategy would you propose to the management board of your airline to compete with your competitors?
Responda
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Differentiation
-
Niche strategy
-
Cost-Leadership
Questão 57
Questão
There are two main reasons for differing cost bases of competitors. Name them!
Questão 58
Questão
Give some examples for "Exploiting structural cost differences":
Questão 59
Questão
Cost management concentrates on experience curve effects and cost level!
Questão 60
Questão
The experience curve os one of the most influential concepts in the history of strategic management. It says that, the units costs of a standard product declines by a....
Responda
-
constant percentage of (20-30%) each time cumulative output doubles
-
unconstant percentage of (20-30%) each time cumulative output doubles
-
constant percentage of (20-30%) each time cumulative output tripples
Questão 61
Questão
Attractive returns can only be achieved in miserable positions and only businesses that can potentially achieve No. 4-5 positions should be supported!
Questão 62
Questão
Give some examples for cost level and cost structure instruments:
Responda
-
Zero Base Budgeting
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Overhead value analysis
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Activity Based Costing
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Live Cycle Costing
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Target Costing
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Cost Benchmarking
Questão 63
Questão
Describe the customer company interaction model. What are the components of performance not the company side?
Responda
-
Products
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Processes
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Services
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Interaction/behavior
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Perceived Performance
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Loyalty
-
Satisfaction
Questão 64
Questão
Differentiation is the result of customer-company interaction. Describe the customer company interaction model. What are the components of differentiation not the customer side?
Questão 65
Questão
Two simple questions can help to find sources of differentiation. 1) What creates customer Value 2) What creates uniquenes?
Questão 66
Questão
The most important sources of differentiation are:
Responda
-
Differentiation through "Quality"
-
Differentiation through "Time"
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Differentiation through "Brand image"
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Differentiation through "Customer Relation"
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Differentiation through "Price"
Questão 67
Questão
Imagine you have axis system with percieved price (y-axis) and rel. price (x-axis). On the luft uper side you have "Differentiation", in right upper side you have "Outpacing", left bottom side "Monopoly position" and in the right bottom side you have the "Cost-leadership". Which position misses in the diagram?
Responda
-
Niche Position
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Stuck in the middle
-
Growth posistion
Questão 68
Questão
Imagine you have axis system with perceived price (y-axis) and rel. price (x-axis). On the left upper side you have "Differentiation", in right upper side you have "Outpacing", left bottom side "Monopoly position" and in the right bottom side you have the "Cost-leadership" as well as the stuck in the middle position. What action drives the position from costleader to outpacing?
Responda
-
Constantly upgrading product portfolio
-
Controlling and managing cost drivers
-
Adding lower price products
-
Use low-price position to build value for money image
-
Invest in brand to create differentiation
Questão 69
Questão
Imagine you have axis system with perceived price (y-axis) and rel. price (x-axis). On the left upper side you have "Differentiation", in right upper side you have "Outpacing", left bottom side "Monopoly position" and in the right bottom side you have the "Cost-leadership" as well as the stuck in the middle position. What action drives the position from differentiation to outpacing?
Responda
-
Adding lower price products
-
Controll and manage differentiation drivers
-
Constantly upgrading product portfolio
-
Use product differentiation to gain market share / increase volume
-
Exploit economies of scale to reduce cost
Questão 70
Questão
Imagine you have axis system with perceived price (y-axis) and rel. price (x-axis). On the left upper side you have "Differentiation", in right upper side you have "Outpacing", left bottom side "Monopoly position" and in the right bottom side you have the "Cost-leadership" as well as the stuck in the middle position. What action drives the position from stuck in the middle to costleader? It is nearly impossible!
Questão 71
Questão
There are problems generic problems within a group of companies. Name them! (Example of Thomas Cook and Lufthansa with Aldiana and German Wings as well as Lufthansa and Neckermann)
Questão 72
Questão
Remember: What are the components of the strategic management process?
Responda
-
Strategy analysis (External Analysis and Internal Analysis, SWOT)
-
Strategy Formulation and strategic choice (Strategy options, Evaluation, Objectives and Strategy decision, Choose a Strategy option
-
Strategy as a plan ( Dev. structures and systems to support the strategy, Converting strategy into operational plans, Making people act according to the strategy, Controlling realisation)
-
Strategy as a plan ( Dev. structures to support the plan, Converting strategy into operational plans, Making people act according to the strategy, Controlling realisation)
-
Strategy Formulation and strategic choice (Strategy options, Evaluation, Strategy decision, Choose a win option)
Questão 73
Questão
Strategy formulation is based on extensive and intensive analysis. On of the instruments is the SWOT analysis which brings the extensive and intensive view together!
Questão 74
Questão
Firms experience impacts from their enviroment. What are the macro components?
Questão 75
Questão
What are the components of the industry enviroment?
Responda
-
Customers
-
Company
-
Competitors
Questão 76
Questão
The Remote/Macro environment affects all companies in the same way.
Questão 77
Questão
The Industry environment is composed of a set of forces that directly shape competition
Questão 78
Questão
The industry environment can partly be shaped by firms; the macro environment can easily be influenced!
Questão 79
Questão
In the Case of Samsung: What are macro facts which influence a company like Samsung?
Questão 80
Questão
Porters five forces framework helps to understand industry attractiveness. The model also gives you the risks and attractiveness for an industry. What are the components of the framework?
Responda
-
Potential entrants
-
Buyers
-
Consumers
-
Industry competition
-
Suppliers
-
Substitutes
Questão 81
Questão
Determines of the five forces: Potential entrants!
Questão 82
Questão
Determines of the five forces: Buyers!
Responda
-
Negation levers (concentration, Buying volume, Differentiation, Switching cost)
-
Price sensitivity / Relevance of quality
-
Concentration
Questão 83
Questão
Determines of the five forces: Substitutes!
Questão 84
Questão
Determines of the five forces: Substitutes!
Questão 85
Questão
Determines of the five forces: Suppliers!
Questão 86
Questão
Determines of the five forces: Industry competition
Questão 87
Questão
A Fit between business system and competitive positioning is an important prerequisite for success. Business systems have different type of business strategies they want to achive.
Questão 88
Questão
Just try to remeber the missing words!
Questão 89
Questão
The Porter Value Chain refines the business system analysis. What are the components of the Value Chain
Questão 90
Questão
Resource and capabilities create the distinctive competencies of the firm = Core Competencies. What are core competencies?
Responda
-
Rare
-
Defendable
-
Difficult / Impossible to imitate / Substitute
-
Not transferable
-
Valuable (Revenues, cost, customers for free)
Questão 91
Questão
It is necessary to add a dynamic dimension to the discussion of competitive advantage. What are the reasons for the eroding CA?
Responda
-
Customers change or mobility
-
External changes (values, regulation)
-
Loss of resources / capabilities slack
-
Imitation Innovation / substitution
-
Avoiding slack / sustained inefficiencies
Questão 92
Questão
Growing volatility and complexity create a new challenge for strategic planning. What are the uncertainty drivers in planning situations?
Responda
-
Complexity
-
Volatility
-
Growth Dynamics
-
Planning uncertainty
-
Undefined goals
Questão 93
Questão
What re the Key Challenges for planning situations?
Responda
-
Combination of internal and external view on planning
-
Multiple possible futures need to be considered
-
Simplicity and speed
-
Flexibility concerning planning horizon
Questão 94
Questão
Scenario Planning is useful as a tool for modern strategic planning. Scenario Planning tries to build a plausible views of different possible futures by grouping key environmental influences. Result is a limited 1)______________, but different scenarios. The point is not to predict which outcome will occur, but a) to challenge 2) ____________about environment b) to test the sensitive of possible strategies and develope options how success can be ensured for every scenario.
Responda
-
1)number of logically consistent
-
1)number of logically inconsistent
-
2)management's assumptions
-
2) employees assumptions
Questão 95
Questão
The HHL Roland Berger scenario development process: Six Steps and Six tools. What are the 6 components of the Process?
Responda
-
Definition of the scope
-
Perception Analysis
-
Trend and Uncertainty Analysis
-
Scenario Building
-
Strategy Definition
-
Monitoring
-
Time horizon analysis
-
Definition of Stakeholder
-
Strategic level of analysis
Questão 96
Questão
Toolset of the HHL SDP: Name the Tool of "Definition of the scope"
Questão 97
Questão
Toolset of the HHL SDP: Name the Tool of "Perception Analysis"
Questão 98
Questão
Toolset of the HHL SDP: Name the Tool of "Trend and Uncertainty Analysis"
Questão 99
Questão
Toolset of the HHL SDP: Name the Tool of "Scneario Building"
Responda
-
Framing Checklist
-
Strategy manual
-
Scenario Matrix
Questão 100
Questão
Toolset of the HHL SDP: Name the Tool of "Strategy Definition"
Responda
-
Strategy Manual
-
Scenario Cockpit
-
Framing Checklist
Questão 101
Questão
Toolset of the HHL SDP: Name the Tool of "Monitoring"
Responda
-
Scenario Cockpit
-
Strategy Manual
-
Scenario Matrix
Questão 102
Questão
The Framing Checklist allows to define the scope of the strategy project comprehensively.
Questão 103
Questão
The Framing List has 5 components. The "Goal of the scenario project", "Strategic level of Analysis", "Definition of Stakeholder", "Participants" and "Time Horizon"
Questão 104
Questão
The 360 Degree Stakeholder identifies blind spots, weak signals and general influence factors. What are the components of the Process?
Responda
-
First Questionnaire
-
Second Questionnaire
-
Data Analysis
Questão 105
Questão
"Weak" Signals are developments that managers do not perceive!
Questão 106
Questão
The Impact/ Uncertainty Grid helps to separate trends from uncertainties and allows to identify key uncertainties. Which zone-components are in the grid?
Questão 107
Questão
The Axis of the Impact/ Unvertainty Grid are namend: Potential Impact (Y-Axe) and....
Responda
-
Uncertainty (Y-Axe)
-
Certainty (Y-Axe)
Questão 108
Questão
The Scenario Matrix provides the basic framework for the detailed scenario development process. The first step is to group the critical uncertainties in groups of "Core Uncertainty 1-2". After grouping, place the core uncertainties 1 and 2 as axes of the scenario matrix. In the Scenario Matrix a the Scenarios A till D placed as fields.
Questão 109
Questão
The scenario dimensions help in defining the strategy corridor as well as strategy actions. The Strategy corridor is one of the parts of the strategy manual. What are the important components that lead to the scenario dimensions at the end?
Questão 110
Questão
The result of the Strategy Manual is a core strategy supported by several strategy options. There is only one right strategy without any options concerned.
Questão 111
Questão
The Scenario Cockpit constantly benchmarks reakl-life indicators against the assumptions made in the scenarios. The structured scanning approach includes....
Responda
-
Key Quantitive Data
-
Key Qualitative Data
-
Strategy Adjustment Data
-
KPI's
Questão 112
Questão
The Monitoring Cockpit is a matrix with the KPI (A to ...) and Scenario A to .....
Questão 113
Questão
Scenario Planning possesses many positive attributes that enhance strategic decision making. What are the characteristics of the Scenario Method
Responda
-
Development of multiple Scenarios
-
Integration of external perspectives
-
Facilitation of Strategic Thinking
-
Feedback through Group Process
Questão 114
Questão
Multibusiness firms are composed of two or more businesses.
Questão 115
Questão
The degree of diversification characterizes strategy options at corporate level. What are the types of diversification?
Questão 116
Questão
The Relationship of businesses at a conglomerate diversification is heterogenous with many businesses. What is the basis of the strategy?
Responda
-
Identify business opportunities and share risks
-
Transfer and use common resources and capabilities
-
Exploit economies of scale and experience
Questão 117
Questão
The Relationship of businesses at a relational diversification (horizontal or vertical) is heterogenous/homogenous with a lot of businesses (3-8). What is the basis of the strategy?
Responda
-
Identify business opportunities and share risks
-
Transfer and use common resources and capabilities
-
Exploit economies of scale and experience
Questão 118
Questão
The Relationship of businesses at a focused diversification is homogenous with one to three businesses. What is the basis of the strategy?
Responda
-
Transfer and use common resources and capabilities
-
Identify business opportunities and share risks
-
Exploit economies of scale and experience
Questão 119
Questão
Companies with low market value limit their strategic options. If the share price of a firm is very low, it limits the access to capital, limits the investment and the erosion of the competitive position which lowers and the end also the profit. With a low competitive position also the investment option/need.
Questão 120
Questão
The Concept of parenting advantage provides the guideline for shareholder value creation at corporate level. What are the prerequisites for parenting advantage?
Responda
-
All Businesses must have a positive value
-
The whole must be more than the sum of its parts
-
The value contribution of the parent must exceed the best alternative parents contribution to each business
Questão 121
Questão
There are two ways to create shareholder value.
Responda
-
Maximize value contribution of parent
-
Maximize business value (stand alone)
-
Maximize the difference between the cost and the benefit of all joint groups
Questão 122
Questão
If your goal is to maximize the value contribution of parent then you have to.....
Questão 123
Questão
Focus of strategy making is to achieve advantages in competition. Parenting versus competitive advantage. The cause of the advantage in the parenting advantage is...
Responda
-
..Better management at the business level leading to serving customers (better and cheaper)
-
..Better management at the cop orate level leading to (a exploitation of cross business relationships and b) positive influence on single businesses)
Questão 124
Questão
Focus of strategy making is to achieve advantages in competition. Parenting versus competitive advantage. The standard of comparison in the parenting advantage is...
Responda
-
....Other companies operating as suppliers of same/ similar product's ("do we serve customers in a superior way?")
-
...Other companies as potential owner of businesses a firm owns ("do we contribute value to our businesses in a superior way?")
Questão 125
Questão
Why do multi-business firms exist? Multi business firms can, under certain circumstances, be economically more efficient/ successful than single-business firms because of the transaction cost and because of specialized resources and market failures.
Questão 126
Questão
Why do multi-business firms exist? Managers are motivated to create multi business firms even if they are not economically justified because managers are not motivated to decrease the size of there firms (theory of managerialism) and because managers in general act according to their own personal goals (principal agent theory)
Questão 127
Questão
Corporate strategy is about developing a plan for the company ans "selling the story" to the shareholders. What are the components of the process of cop orate strategy?
Questão 128
Questão
What is the content of goal setting in the corporate strategy process?