Management of product innovation

Descrição

MC
Tristan Reinsma
Quiz por Tristan Reinsma, atualizado more than 1 year ago
Tristan Reinsma
Criado por Tristan Reinsma mais de 8 anos atrás
10
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Resumo de Recurso

Questão 1

Questão
1. The innovation funnel:
Responda
  • a. Sketches the role of management in the innovation process
  • b. Ends up before the launch stage
  • c. Is a rough sketch of the development process
  • d. Is mainly based on the pharmaceutical industry

Questão 2

Questão
2. Technology:
Responda
  • a. Mainly concerns equipment of a firm, such as machines or instruments
  • b. Is in its purest essence knowledge
  • c. Concerns the processes of a firm
  • d. Is the residual of the change in gross domestic product over the years

Questão 3

Questão
3. What trait(s) do most successful inventors not possess?
Responda
  • a. More interested in problems than solutions
  • b. Seeking local solutions instead of global ones
  • c. Not specialized solely in one field
  • d. Questioning assumptions made in previous work in the field

Questão 4

Questão
4. An example of agglomeration economics is:
Responda
  • a. Concentration of pollution
  • b. An increased likelihood of the firm’s competitors to gain access to the firm’s knowledge
  • c. Traffic congestion
  • d. Attract new labor to the area

Questão 5

Questão
5. The two dimensions of a technology S-curve are:
Responda
  • a. Effort and time
  • b. Performance and time
  • c. Performance and effort
  • d. Performance and diffusion

Questão 6

Questão
6. The most suitable group of opinion leaders with respect to an innovation is:
Responda
  • a. Innovators
  • b. Early adopters
  • c. Early majority
  • d. Late majority

Questão 7

Questão
7. Network externalities refer to an increased value due to:
Responda
  • a. Complementary goods
  • b. Installed base and complementary goods
  • c. Absorptive capacity
  • d. Path dependency

Questão 8

Questão
8. The users’ comparison of a new and an existing technology is based on:
Responda
  • a. Objective information about actual technological benefits
  • b. Objective information, subjective information and expectations for the future
  • c. Perceived technological benefits and the perceived installed base
  • d. Expectation with respect to technological benefits, installed base , and the availability of complementary goods

Questão 9

Questão
9. According to Porter’s value chain, placing a purchasing order is part of:
Responda
  • a. Inbound logistics
  • b. Procurement
  • c. Outbound logistics
  • d. Operations

Questão 10

Questão
10. Core competences are in general:
Responda
  • a. Distinct from elemental abilities
  • b. Business-unit related
  • c. Linked to one end product
  • d. Equal to core technologies

Questão 11

Questão
11. A firm’s alliance strategy can be categorized among two dimensions:
Responda
  • a. The extent of capability complementation and the extent of capability transfer
  • b. The extent of capability complementation and the extent new capabilities are jointly developed
  • c. Capability complementation versus transfer and an individual versus a network of alliances
  • d. The extent to which skills and resources can be combined and the extent of knowledge transfer

Questão 12

Questão
12. Licensing is a type of:
Responda
  • a. Alliance
  • b. Outsourcing
  • c. Contract manufacturing
  • d. Joint venture

Questão 13

Questão
13. Standardization within the firm primarily refers to:
Responda
  • a. A uniform way to perform activities
  • b. The behavior of the firm members
  • c. Managerial oversight over the firm
  • d. Decision-making authority in the firm

Questão 14

Questão
14. Organic structures are characterized by:
Responda
  • a. A network of organizations
  • b. Modular organizations
  • c. A high level of organization
  • d. A low level of standardization and formalization

Questão 15

Questão
15. What statement about project/ product champions is not correct?
Responda
  • a. Champions are more likely to be involved with radical innovation projects
  • b. Champions are more likely to be from R&D or marketing
  • c. Champions may arise from any level in the organization
  • d. As of 2001 the majority of North American firms use senior managers to champion new product development projects

Questão 16

Questão
16. What statement is correct about the stage-gate process?
Responda
  • a. Gates are activity-based, stages decision-based
  • b. Idea generation usually is part of the actual stage-gate process for development
  • c. Building a business case is usually part of the stage-gate process
  • d. The stage-gate process consists of five steps

Questão 17

Questão
17. What statement is correct about functional development teams?
Responda
  • a. These teams have a junior or middle manager as a project manager
  • b. There is high potential for conflict between team and functions
  • c. Team members may have little commitment to the development project
  • d. These teams have dedicated liaison personnel facilitating communication and coordination among functions

Questão 18

Questão
18. A contract book defines:
Responda
  • a. The project’s mission
  • b. Measurable goals for the project
  • c. The basic plan to realize the project goals
  • d. Who is on the development team

Questão 19

Questão
19. To examine the impact of informal coordination on the unit’s level of ambidexterity, Jansen et al (2006) focus on:
Responda
  • a. Social relationships between units in the firm
  • b. Social relationships within the unit of the firm
  • c. Power relations between units of the firm
  • d. Power relations within the units of the firm

Questão 20

Questão
20. In the Cardinal (2001) study formalization is part of:
Responda
  • a. Input control
  • b. Behavioral control
  • c. Output control
  • d. None of these answers is correct

Questão 21

Questão
21. In the Song et al (2007) study:
Responda
  • a. The use of CMC technologies is more important than the level of co-location for the sharing of technological knowledge
  • b. The level of co-location is more important than the use of CMC technologies for the sharing of technological knowledge
  • c. Both measures mentioned are equally important for the sharing of technological knowledge
  • d. Both measures mentioned have no influence on the sharing of technological knowledge

Questão 22

Questão
22. What statement about the Gassmann and von Zedtwitz (2003) study is correct:
Responda
  • a. The more incremental the innovation the more successful a centralized venture team
  • b. The more systemic the nature of the project the more successful a decentralized venture team
  • c. The more tacit the knowledge the more successful a centralized venture team
  • d. The more overlap of competences the more successful a centralized venture team

Questão 23

Questão
23. Increasing the number of stages in the stage gate (Cooper, 2008) is an example of:
Responda
  • a. Information flexibility
  • b. Time rigidity
  • c. Organizational rigidity
  • d. Organizational flexibility

Questão 24

Questão
24. If products are novel then (Sethi & Iqbal 2008):
Responda
  • a. Learning failure is negatively related to market performance
  • b. Learning failure is positively related to market performance
  • c. Project inflexibility is negatively related to learning failure
  • d. None of these answers is correct

Questão 25

Questão
Ambidexterity in Innovation Management means:
Responda
  • The management of both exploration and exploitation
  • The management of both radical and incremental innovation
  • The management of the initiation and implementation stage in an innovation project
  • The management of both certainty and uncertainty in the firm

Questão 26

Questão
The existence of virtual global development teams leads to
Responda
  • Knowledge sharing problems within the subteams
  • Knowledge sharing problems among the subteams
  • An increased spontaneity of encounters
  • None of these answers is correct

Questão 27

Questão
Having many iterations in the development process using customer feedback to improve, is an example of:
Responda
  • Organizational rigidity
  • Time flexibility
  • Informational flexibility
  • Informational rigidity

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