5579617
Questão 1
Questão
Brand exchanges created by consumers themselves- both invited and uninvited - by which consumers are playing sn increasing role in shaping their own bran experiences and those of other consumers[blank_start].[blank_end]
Responda
-
Consumer-generated marketing
Questão 2
Questão
Working closely with partners in other company departments and outside the company to jointly bring greater value to customers [blank_start]...[blank_end]
Responda
-
Partner relationship management
Questão 3
Questão
The value of the entire stream of purchases a customer makes over a lifetime of patronage [blank_start]...[blank_end]
Responda
-
Customer lifetime value
Questão 4
Questão
The portion of the customer's purchasing that a company gets in its product categories .[blank_start]..[blank_end]
Responda
-
Share of customer
Questão 5
Questão
The total combined customer lifetime values of all of the company's customers [blank_start]..[blank_end].
Responda
-
Customer equity
Questão 6
Questão
Using digital marketing tools such as Websites, social media, mobile apps and ads, online video, email, and blogs and engage customers anywhere, at any time, via their digital devices [blank_start]...[blank_end]
Responda
-
Digital and social media marketing
Questão 7
Questão
The process of developing and mantaining strategic fit between the organization's goals and capabilities and its changing marketing opportunities [blank_start]...[blank_end]
Responda
-
strategic planning
Questão 8
Questão
A statement of the organization's purposes - what it wants to accomplish in the larger environment [blank_start]...[blank_end]
Responda
-
Mission statement
Questão 9
Questão
The collection of businesses and products that make up the company [blank_start]...[blank_end]
Responda
-
Business portfolio
Questão 10
Questão
The process by which management evaluateS the products and businesses that make up the company [blank_start]...[blank_end]
Responda
-
Portfolio analysis
Questão 11
Questão
A portfolio-planning tool for identifying companies growth opportunities through market penetration, market development, product development, or diversification [blank_start]...[blank_end]
Responda
-
Product/market expansion grid
Questão 12
Questão
A protfolio-planning method that evaluates a company's SBU in terms of market growth rate and relative market share [blank_start]...[blank_end]
Responda
-
Growth-share matrix
Questão 13
Questão
Company growth by increasing sales of current products to current market segments without changing the product [blank_start]...[blank_end]
Responda
-
Market penetration
Questão 14
Questão
Company growth by identifying and developing new market segments for current company products [blank_start]...[blank_end]
Responda
-
Market development
Questão 15
Questão
Company growth by offering modified or new products to current market segments [blank_start]...[blank_end]
Responda
-
Product development
Questão 16
Questão
Company growth through starting up or aquiring businesses outside the company's current products and markets [blank_start]...[blank_end]
Responda
-
Diversification
Questão 17
Questão
The network made up of the company, its suppliers, its distributors, and, ultimately, its customers who partner with each other to improve the performance of the entire system [blank_start]...[blank_end]
Responda
-
Value delivery network
Questão 18
Questão
The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships [blank_start]...[blank_end]
Responda
-
Marketing strategy
Questão 19
Questão
Dividing a market into distinct groups of buyers who have different needs, characteristics or behaviors, and who might require separate products or marketing programs [blank_start]...[blank_end]
Responda
-
Market segmentation
Questão 20
Questão
A group of consumers who respond in a similar way to a given set of marketing efforts [blank_start]...[blank_end]
Responda
-
Market segment
Questão 21
Questão
The process of evaluating each market segment's attractiveness and selecting one or more segments to enter [blank_start]...[blank_end]
Responda
-
Market targetting
Questão 22
Questão
Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers [blank_start]...[blank_end]
Responda
-
Positioning
Questão 23
Questão
Actually differentiating the market offering to create superior customer value [blank_start]...[blank_end]
Responda
-
Differentiation
Questão 24
Questão
The set of tactical marketing tools - product, price, place and promotion - that the firm blends to produce the respone it wants in the target market - guided by marketing strategy [blank_start]...[blank_end]
Responda
-
Marketing mix
Questão 25
Questão
Turning marketing strategies and plans into marketing actions to accomplish strategic marketing objectives [blank_start]...[blank_end]
Responda
-
Marketing implementation
Questão 26
Questão
Measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved [blank_start]...[blank_end]
Responda
-
Marketing control
Questão 27
Questão
Checking ongoing performance against the annual plan [blank_start]...[blank_end]
Responda
-
Operating control
Questão 28
Questão
The net return from a marketing investment divided by the costs of the marketing investment [blank_start]...[blank_end]
Responda
-
Marketing return on investment (mkt ROI)
Questão 29
Questão
Meaningful sets of marketing performance measures in a single desplay used to monitor strategic marketing performance [blank_start]...[blank_end]
Responda
-
Marketing dashboards
Questão 30
Questão
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return [blank_start]...[blank_end]
Responda
-
Marketing
Questão 31
Questão
States of felt deprivation [blank_start]...[blank_end]
Responda
-
Needs
Questão 32
Questão
The form human needs take as they are shaped by culture and individual personality [blank_start]...[blank_end]
Responda
-
Wants
Questão 33
Questão
Human wants that are baked by buying power [blank_start]...[blank_end]
Responda
-
Demands
Questão 34
Questão
Some combination of products, services, information, or experiences offered to a market to satisfy a need or want [blank_start]...[blank_end]
Responda
-
Market offerings
Questão 35
Questão
The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products [blank_start]....[blank_end]
Responda
-
Marketing myopia
Questão 36
Questão
The act of obtaining a desired object from someone by offering something in return [blank_start]...[blank_end]
Responda
-
exchange
Questão 37
Questão
The set of all actual and potential buyers of a product or service [blank_start]...[blank_end]
Responda
-
Market
Questão 38
Questão
The art and science of choosing target markets and building profitable relationships with them [blank_start]...[blank_end]
Responda
-
Marketing management
Questão 39
Questão
The idea that consumers will favor products that are available and highly affordable, therefore, the organization should focus on improving production and distribution efficiency [blank_start]...[blank_end]
Responda
-
Production concept
Questão 40
Questão
The idea that consumers will favor products that offer most quality, perfomance, and features, therefore, the organization should devote its energy to making continuous product improvements [blank_start]...[blank_end]
Responda
-
Product concept
Questão 41
Questão
The idea that consumers will not buy enoguh of the firm's products unless the firm undertakes a large-scale selling and promotion effort [blank_start]...[blank_end]
Responda
-
Selling concept
Questão 42
Questão
A philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do [blank_start]...[blank_end]
Responda
-
Marketing concept
Questão 43
Questão
The idea that a company's marketing decisions should consider consumer's wants, the comapny requirements, consumer's long-run interests, and society's long-run interests [blank_start]...[blank_end]
Responda
-
Societal marketing concept
Questão 44
Questão
The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction [blank_start]...[blank_end]
Responda
-
Customer relationship management
Questão 45
Questão
The customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers [blank_start]...[blank_end]
Responda
-
Customer-perceived value
Questão 46
Questão
The extent to which a product's perceived performance matches a buyer's expectations [blank_start]...[blank_end]
Responda
-
Customer satisfaction
Questão 47
Questão
Making the brand a meaningful part of consumer's conversations and lives by fostering direct and continuous customer involvement in shaping brand conversations, experiences, and community [blank_start]...[blank_end]
Responda
-
Customer-engagement marketing
Questão 48
Questão
The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers [blank_start]...[blank_end]
Responda
-
Marketing environment
Questão 49
Questão
The actors close to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitors, and publics [blank_start]...[blank_end]
Responda
-
Microenvironment
Questão 50
Questão
The larger societal forces that affect the environmetn - demographic, economic, natural, technological, political and cultural forces [blank_start]...[blank_end]
Responda
-
Macroenvironment
Questão 51
Questão
Firms that help the company to promote, sell and distribute its goods to final buyers. (Important component of the value delivery network) [blank_start]...[blank_end]
Responda
-
Marketing intermediaries
Questão 52
Questão
Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives [blank_start]...[blank_end]
Responda
-
Public
Questão 53
Questão
The study on human populations in terms of size, density, location, age, gender, race, occupation, and other statistics [blank_start]...[blank_end]
Responda
-
Demography
Questão 54
Questão
The 78 million people born during the years following World War II and lasting until 1964 [blank_start]...[blank_end]
Responda
-
Baby boomers
Questão 55
Questão
The 49 million people born between 1965 and 1976 in the "birth death" following the baby boom [blank_start]...[blank_end]
Responda
-
Generation X
Questão 56
Questão
The 83 million children of the baby boomers born between 1977 and 2000 [blank_start]...[blank_end]
Responda
-
Millennials (Generation Y)
Questão 57
Questão
People born after 2000 (although many analysts include people born after 1995) who make up the kids, tweens, and teen markets [blank_start]...[blank_end]
Responda
-
Generation Z
Questão 58
Questão
Economic factors that affect consumer purchasing power and spending patterns [blank_start]...[blank_end]
Responda
-
Economic environment
Questão 59
Questão
The physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities [blank_start]...[blank_end]
Responda
-
Natural environment
Questão 60
Questão
Developing strategies and practices that create a world economy that the planet can support indefinitely [blank_start]Environmental sustainability[blank_end]
Responda
-
Environmental sustainability
Questão 61
Questão
Forces that create new technologies, creating new product and market opportunities [blank_start]Technological environment[blank_end]
Responda
-
Technological environment
Questão 62
Questão
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society [blank_start]Political environment[blank_end]
Responda
-
Political environment
Questão 63
Questão
Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors [blank_start]Cultural environment[blank_end]
Responda
-
Cultural environment
Questão 64
Questão
Fresh undertanding of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships [blank_start]Customer insights[blank_end]
Responda
-
Customer insights
Questão 65
Questão
People and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights [blank_start]Marketing information system (MIS)[blank_end]
Responda
-
Marketing information system (MIS)
Questão 66
Questão
Electronic collections of consumer and market information obtained from data sources within the company network [blank_start]Internal databases[blank_end]
Responda
-
Internal databases
Questão 67
Questão
The systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment [blank_start]Competitive marketing intelligence[blank_end]
Responda
-
Competitive marketing intelligence
Questão 68
Questão
The systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization [blank_start]Marketing research[blank_end]
Responda
-
Marketing research
Questão 69
Questão
Marketing research to gather preliminary information that will help define the porblems and suggest hypotheses [blank_start]Exploratory research[blank_end]
Responda
-
Exploratory research
Questão 70
Questão
Marketing research to beter describemarketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers [blank_start]Descriptive research[blank_end]
Responda
-
Descriptive research
Questão 71
Questão
Marketing research to test hypotheses about cause-and-effect relationships [blank_start]Causal research[blank_end]
Responda
-
Causal research
Questão 72
Questão
Information that already exists somewhere, having been collected for another purpose [blank_start]Secondary data[blank_end]
Responda
-
Secondary data
Questão 73
Questão
Information collected for the specific purpose at hand [blank_start]Primary data[blank_end]
Responda
-
Primary data
Questão 74
Questão
Gathering primary data by observing relevant people, actions and situations [blank_start]Observational research[blank_end]
Responda
-
Observational research
Questão 75
Questão
A form of observational research that invoves sendinf trained observers to watch and interact with consumers in their "natural environments" [blank_start]Ethnographic research[blank_end]
Responda
-
Ethnographic research
Questão 76
Questão
Gathering primary data by asking people questions about their knowledge, attitudes, preferences and buying behavior [blank_start]Survey research[blank_end]
Responda
-
Survey research
Questão 77
Questão
Gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses. [blank_start]Experimental research[blank_end]
Responda
-
Experimental research
Questão 78
Questão
Personal interviewing that involves inviting 6 to 10 people to gather for a few hours with trained interviewer to talk about a product, service, or ogranization. The interviewer focuses the group discussion on important issues [blank_start]Focus group interviewing[blank_end]
Responda
-
Focus group interviewing
Questão 79
Questão
Collecting primary data online through internet surveys, online focus groups, Web-based experiments, or tracking consumers' online behavior [blank_start]Online marketing research[blank_end]
Responda
-
Online marketing research
Questão 80
Questão
Gathering in a small group of people online with a trained moderator to chat about a product, service, or organization and gain quantitative insights about consumer attitudes and behavior [blank_start]Online focus groups[blank_end]
Responda
-
Online focus groups
Questão 81
Questão
Using online consumer tracking data to target advertisements and marketing offers to specific consumers [blank_start]Behavioral targetting[blank_end]
Responda
-
Behavioral targetting
Questão 82
Questão
A segment of the population selected for marketing research to represent the population as a whole [blank_start]Sample[blank_end]
Responda
-
Sample
Questão 83
Questão
Managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty [blank_start]Customer relationship management (CRM)[blank_end]
Responda
-
Customer relationship management (CRM)
Questão 84
Questão
The buying behavior of final consumers - individuals and households that buy goods and services for personal consumption [blank_start]Consumer buyer behavior[blank_end]
Responda
-
Consumer buyer behavior
Questão 85
Questão
All the individuals and households that buy or acquire goods and services for perosnal consumption [blank_start]Consumer market[blank_end]
Responda
-
Consumer market
Questão 86
Questão
The set of basic values, perceptions, wants and behaviors learned by a member of society from family and other important institutions [blank_start]Culture[blank_end]
Responda
-
Culture
Questão 87
Questão
A group of people with shared value systems based on common life experiences and situations [blank_start]Subculture[blank_end]
Responda
-
Subculture
Questão 88
Questão
Including ethnic themes and cross cultural perspectives within a brand's mainstream marketing, appealing to consumer similarities across subcultures rather than differences [blank_start]Cross-cultural marketing[blank_end]
Responda
-
Cross-cultural marketing
Questão 89
Questão
Relatively permanent and ordered divisions in a society whose members share similar values, interests and behaviors [blank_start]Social class[blank_end]
Responda
-
Social class
Questão 90
Questão
Two or more people who interact to accomplish individual or mutual goals [blank_start]Group[blank_end]
Responda
-
Group
Questão 91
Questão
The impact of the personal words and recommendations of trusted friends, associates, and other consumers on buying behavior [blank_start]Word-of-mouth influence[blank_end]
Responda
-
Word-of-mouth influence
Questão 92
Questão
A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others [blank_start]Opinion leader[blank_end]
Responda
-
Opinion leader
Questão 93
Questão
Online social communities - blogs, social networking Websites, and other online communities - where people socialize or exchange informations and opinions [blank_start]Online social networks[blank_end]
Responda
-
Online social networks
Questão 94
Questão
A person's pattern on living as expressed in his or her activities, interests, and opinions [blank_start]Lifestyle[blank_end]
Responda
-
Lifestyle
Questão 95
Questão
The unique psuchological characteristics that distinguish a person or group [blank_start]Personality[blank_end]
Responda
-
Personality
Questão 96
Questão
A need that is sufficiently pressing to direct the person to seek a satisfaction of the need [blank_start]Motive (drive)[blank_end]
Responda
-
Motive (drive)
Questão 97
Questão
The process by which people select, organize, and interpret information to form a meaningful picture of the wold [blank_start]Perception[blank_end]
- Selective Distorsion
- Subliminal advertising
Responda
-
Perception
Questão 98
Questão
Changes in an individual's behavior arising from experience [blank_start]Learning[blank_end]
Responda
-
Learning
Questão 99
Questão
A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea [blank_start]Attitude[blank_end]
Responda
-
Attitude
Questão 100
Questão
Buyer discomfort caused by post purchase conflict [blank_start]Cognitive dissonance[blank_end]
Responda
-
Cognitive dissonance
Questão 101
Questão
A good, service, or idea that is perceived by some potential customers as new [blank_start]New product[blank_end]
Responda
-
New product
Questão 102
Questão
The mental process through which an individual passes from first hearing about an innovation to final adoption [blank_start]Adoption process[blank_end]
Responda
-
Adoption process
Questão 103
Questão
The buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rentedm or supplied to others [blank_start]Business buyer behavior[blank_end]
Responda
-
Business buyer behavior
Questão 104
Questão
The decision process by which business buyers determine which products and services their organizations needs to purchase and then find, evaluate and choose among alternative suppliers and brands [blank_start]Business buying process[blank_end]
Far fewer but far larger buyers
Responda
-
Business buying process
Questão 105
Questão
Business demand that ultimately comes from (derives from) the demand for consumer goods [blank_start]Derived demand[blank_end]
Responda
-
Derived demand
Questão 106
Questão
Systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products and materials for use in making products or reselling them to others [blank_start]Supplier development[blank_end]
Responda
-
Supplier development
Questão 107
Questão
A business buying situation in which the buyer routinely reorders something without modifications [blank_start]Straight rebuy[blank_end]
Responda
-
Straight rebuy
Questão 108
Questão
A business buying situation in which the buyer wants to modify product specifications, prices, terms or suppliers [blank_start]Modified rebuy[blank_end]
Responda
-
Modified rebuy
Questão 109
Questão
A business buying situation in which the buyer purchases a product or service for the first time [blank_start]New task[blank_end]
Responda
-
New task
Questão 110
Questão
Buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation [blank_start]System selling (or solutions selling)[blank_end]
Responda
-
System selling (or solutions selling)
Quer criar seus próprios Quizzes gratuitos com a GoConqr? Saiba mais.