Chapter 7

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Quiz sobre Chapter 7, criado por jbrumski22 em 08-05-2014.
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Quiz por jbrumski22, atualizado more than 1 year ago
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Resumo de Recurso

Questão 1

Questão
Early European magazines were oriented toward _____.
Responda
  • A. recent news
  • B. medical and health advice
  • C. discussions of women's issues
  • D. broad political commentary
  • e. hunting and fishing trips

Questão 2

Questão
In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience called _______.
Responda
  • A. Harper's
  • B. Godey's Ladies Book
  • C. Youth's Companion
  • D. Ladies' Magazine
  • E. Ladies Home Magazine

Questão 3

Questão
The term muckraker ___________.
Responda
  • A. described investigative reporters who only wrote about American institutions in a positive light
  • B. was coined by President Theodore Roosevelt because he was angry with negative reporting
  • C. described reporters who wanted to write in the simplistic and conventional style of newspaper journalism
  • D. was seen as an insult by leading investigative reporters
  • E. None of the above options is correct

Questão 4

Questão
Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?
Responda
  • The North American Review
  • The Nation
  • Harper's
  • The Saturday Evening Post
  • Life

Questão 5

Questão
One of the reasons for TV Guide's popularity was that _____.
Responda
  • A. its first issue featured Elvis
  • B. it offered lurid commentary about TV stars
  • C. it was initially free
  • D. many newspapers hadn't yet started publishing TV listings
  • E. All of the options are correct

Questão 6

Questão
Which popular magazine was launched in 1974 by Time Inc.?
Responda
  • A. Sports Illustrated
  • B. The Saturday Evening Post
  • C. People
  • D. Life
  • E. TV Guide

Questão 7

Questão
An example of a magazine that was conceived of online-only is___.
Responda
  • Time
  • TV Guide
  • Wired
  • Entertainment Weekly
  • Slate

Questão 8

Questão
Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to ________.
Responda
  • A. insightful feminist articles
  • B.articles that criticized divorced and working women
  • C. an expensive TV ad campaign
  • D. sending free xopies to one million male college students
  • E. a nude calendar foldout of Marilyn Monroe

Questão 9

Questão
Which of the following is true about minority-targeted magazines?
Responda
  • A. They were popular during the Civil Rights movement of the 1950s and 1960s, but have mostly gone out of business since then.
  • B. They have a history dating back to before the Civil War, with titles like Emancipator and Reformer.
  • C. They have a history dating back to the first half of the twentieth century, with titles like Negro Digest and Ebony.
  • D. Most of them started out as Webzines in the last ten years.
  • E. Minority-targeted magazines cover only racial minorities.

Questão 10

Questão
A main purpose of split-run and demographic editions of magazines is to ______.
Responda
  • A. move the magazine industry back to more general-interest publications
  • B. make sure that local and regional companies are cut off from advertising in nationally distributed magazines
  • C. attract more targeted advertisers and compete with television advertising
  • D. None of the options is correct
  • E. create fewer places for advertisers to compete with television advertising

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