Questão 1
Questão
1. A/n _________ product is the one that people find beautiful and exciting.
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attractive
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modern
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fashionable
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popular
Questão 2
Questão
2 A/an ____expensive product is reasonable in price.
Questão 3
Questão
3. _______ is a system in which employees work a fixed number of hours each week and can arrange their own schedule.
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Flexitime
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Overtime
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Full-time
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Part-time
Questão 4
Questão
4. A career ________ is something you do to progress in your job.
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move
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break
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plan
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opportunity
Questão 5
Questão
5. A career _______ is a period of time spent away from job to do sth (eg. to look after children)
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break
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opportunity
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move
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plan
Questão 6
Questão
6. All of these mean “without a job” EXCEPT for:
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unworkable
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unemployed
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jobless
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workless
Questão 7
Questão
7. All the people in work or available for work are called_______ force.
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labour
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job
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employment
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physical
Questão 8
Questão
8. A business organization that makes or sells goods or services is called a(n) ________.
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company
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outlet
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office
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branch
Questão 9
Questão
9. A __________ is a person that owns shares in a company.
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stakeholder
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CEO
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manager
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deputy
Questão 10
Questão
10. We’ve already got six ________ in Europe, and we’re opening a new one in Russia next month.
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subsidiaries
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companies
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headquarters
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head offices
Questão 11
Questão
11 A __________ is the place where most of the important decisions are made.
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head office
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department
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branch
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representative office
Questão 12
Questão
12. A company whose money is divided into shares so that many people own a small part of it is called a/an ________ company.
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joint-stock
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limited
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multinational
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associated
Questão 13
Questão
13. The sales of a particular company in a market, expressed as a percentage of the total sales are called the ______________.
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market share
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income
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share price
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profit
Questão 14
Questão
14. Our country is now attracting highly skilled ______ force.
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labour
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job
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employment
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physical
Questão 15
Questão
15. A __________ is an individual bank, office, shop etc. that is part of a larger organization.
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branch
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department
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headquarter
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head office
Questão 16
Questão
16 The money a company makes after taking away its costs makes up its____________ .
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profit
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turnover
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earnings
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income
Questão 17
Questão
17. If we don’t produce and sell more than 10.000 sets a year, we won’t make any ________.
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profit
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turnover
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interest
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earnings
Questão 18
Questão
18 The most important person on the board of directors of a company is its _______.
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chairman
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manager
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director
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deputy
Questão 19
Questão
19 The product life________ is the length of time people continue to buy a particular product.
Questão 20
Questão
20 A consumer ________ is simply a description of a typical customer.
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profile
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behaviour
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image
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survey
Questão 21
Questão
21 The introduction of a product to the market is called the product ________.
Questão 22
Questão
22. A market ________ is a group of customers of similar age and income level.
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segment
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profile
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share
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niche
Questão 23
Questão
23 Our representatives are under a lot of pressure to meet their sales ________.
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targets
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numbers
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figures
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forecast
Questão 24
Questão
24 All of these are synonyms EXCEPT for:
Questão 25
Questão
25. To leave a job or position usually through your own choice rather than being made to leave means to _______.
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resign
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retire
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fire sb
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dismiss sb
Questão 26
Questão
26. To stop doing one’s regular work, because one has reached a pension age means to _______.
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retire
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dismiss
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fire
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resign
Questão 27
Questão
27. Which verb goes with such nouns as “time off”, “early retirement”, “break”.
Questão 28
Questão
28. Which verb goes with such nouns as “research”, “job”, “work”.
Questão 29
Questão
29. Working extra time is called ___________.
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overtime
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part-time
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flexitime
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full-time
Questão 30
Questão
30. The turn___ increased by 5% to $61 million last year, but unfortunately our profit figures are not so impressive.
Questão 31
Questão
31. All of them go with the word “company” EXCEPT for:
Questão 32
Questão
32. The company that sells the largest quantity of a particular product is called the market _______.
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leader
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owner
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holder
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broker
Questão 33
Questão
33. This company makes fashionable and _____-wearing footwear.
Questão 34
Questão
34. A good-quality product is _____.
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reliable
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popular
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practical
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fashionable
Questão 35
Questão
35. ________ market products are designed to be affordable to the lower-class people.
Questão 36
Questão
36. If products are _____-made, they are made specially for one person or a group of people.
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custom
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consumer
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group
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class
Questão 37
Questão
37. To change sth in order to improve it means to _____ it.
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modify
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test
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design
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construct
Questão 38
Questão
38. To make a new product publicly available is to _____ it.
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launch
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promote
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manufacture
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distribute
Questão 39
Questão
39. All of these are synonymous to the verb “manufacture” EXCEPT FOR:
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launch
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produce
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make
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create
Questão 40
Questão
40. When the sales are going down steadily, the companies usually decide to _____ the product.
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discontinue
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design
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distribute
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launch
Questão 41
Questão
41. Rolex makes a ______ of high-quality watches.
Questão 42
Questão
42. A/an _______ is a series of planned activities with a particular social or commercial aim.
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campaign
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advertisement
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publicity
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launch
Questão 43
Questão
43. The main elements of the marketing __________ are product, price, promotion and place.
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mix
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share
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segment
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research
Questão 44
Questão
44. If a celebrity __________ a product, he/she says in advertisements how good it is.
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endorses
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launches
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places
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distributes
Questão 45
Questão
45. The information about the efficiency of our service was gathered from over 500 interviews with_________.
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consumers
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employers
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representatives
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people
Questão 46
Questão
46 A product’s shelf life is synonymous to its life_______.
Questão 47
Questão
47. Which of these is closest to the verb “advertise”?
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promote
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launch
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distribute
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test
Questão 48
Questão
48. Computers are getting more and more user-____
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friendly
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friend
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friendship
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friendlier
Questão 49
Questão
49. Which prefix is used to form an antonym of “attractive”:
Questão 50
Questão
50 Nokia once produced some best-_____ mobile phones.
Questão 51
Questão
51. To do overtime means to ________________.
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work extra hours
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help something develop and grow
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work too much or too hard
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do sth that involves physical or mental activity
Questão 52
Questão
52 This type of computer is no longer available. In fact, the whole range has been ___
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discontinued
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modified
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promoted
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distributed
Questão 53
Questão
53. Duracell makes __________ __________ batteries, which are durable.
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long-lasting
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well-made
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lightweight
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reliable
Questão 54
Questão
54. Samsonite bags are __________ products, they are of high quality.
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well-made
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hard-wearing
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user-friendly
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high-tech
Questão 55
Questão
55 They have signed a contract with an advertising agency to _____________ our new product.
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promote
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purchase
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make
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use
Questão 56
Questão
56. Chanel and Dior have both developed the _________ perfume: they are market leaders.
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best-selling
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reliable
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practical
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long-lasting
Questão 57
Questão
57 Timberland makes boots that are both fashionable and _________: they are durable and tough.
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hard-wearing
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reliable
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lightweight
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expensive
Questão 58
Questão
58 A __________ product is the one that many people buy.
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best-selling
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hard-wearing
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user-friendly
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long-lasting
Questão 59
Questão
59. A/an _________ product is usually expensive and of high quality.
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upmarket
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high-priced
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downmarket
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best-selling
Questão 60
Questão
60 Choose the word associated with the product description: It’s very easy to install and works with Adobe-Flash Player.
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user-friendly
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hard-wearing
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reliable
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long-lasting
Questão 61
Questão
61 Choose the word associated with the product description: You can be sure it will work effectively and without any problems.
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reliable
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user-friendly
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long-lasting
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hard-wearing
Questão 62
Questão
62. Choose the word associated with the product description: You’ll use Samsung TV for many years.
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long-lasting
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reliable
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user-friendly
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popular
Questão 63
Questão
63 ASUS manufactures __________ computer products: they are highly sophisticated.
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high-tech
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high-quality
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long-lasting
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hard-wearing
Questão 64
Questão
64. If you ________ a product, you make it available to customers after it has been produced.
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distributes
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promotes
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endorses
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advertises
Questão 65
Questão
65 The main building of an organization is called ________.
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headquarter(s)
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branch
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subsidiary
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department
Questão 66
Questão
66 All of these go with the verb “get” EXCEPT FOR _______.
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anti-social hours
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the sack
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a promotion
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a job
Questão 67
Questão
All of these go with the verb “work” EXCEPT FOR ______.
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time off
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flexitime
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overtime
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anti-social hours
Questão 68
Questão
68. Which verb goes with such nouns as “fortune”, “progress”, “living”?
Questão 69
Questão
69. Which verb goes with such nouns as “promotion”, “job”, “salary”:
Questão 70
Questão
70. A company more than 50 per cent of which is owned by the parent company is called a ________.
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subsidiary
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public corporation
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JSC
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holding
Questão 71
Questão
________ is the process of moving to a more important job or rank in a company or organization.
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Promotion
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Employment
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Management
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Recruitment
Questão 72
Questão
72. The cost of a company’s shares is its __________.
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share price
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turnover
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profit
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market share
Questão 73
Questão
73. All of these go with the noun “product” EXCEPT FOR:
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agency
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lifecycle
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launch
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range
Questão 74
Questão
All the employees of a company or country are commonly referred to as its___________.
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workforce
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work force
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working force
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work-force
Questão 75
Questão
A _________ is a company that controls a smaller company or organization.
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parent company
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subsidiary
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bank
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joint-stock company
Questão 76
Questão
The ________ is a group of people who have been elected by shareholders to manage a company.
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Board
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Administration
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Personnel
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Staff
Questão 77
Questão
77. A separate part of the market constituted by people of similar age, social status, income is called a market _____.
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segment
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share
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niche
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maker
Questão 78
Questão
The 4 P’s of the marketing mix are all of these except for:
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publicity
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price
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place
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promotion
Questão 79
Questão
79. The logical relationship between advertising methods and celebrity endorsement is _______.
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general-specific
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part and whole
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equivalence
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method and purpose
Questão 80
Questão
The logical relationship between an advertising campaign and a TV commercial is _______.
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part and whole
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general-specific
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equivalence
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contrast
Questão 81
Questão
81. The Ministry of Labor must always deal ______ the problem of rising unemployment.
Questão 82
Questão
82. He always _______ interesting tasks to her assistant.
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delegates
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offers
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suggests
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reports
Questão 83
Questão
The government should listen to industry and ________ to its needs.
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respond
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report
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reply
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answer
Questão 84
Questão
To ________ means to express strong approval or admiration for sb/sth especially in public.
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praise
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apologize
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treat
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complain
Questão 85
Questão
85. What are you talking _____?
Questão 86
Questão
86. Which preposition goes with the verb “report”?
Questão 87
Questão
He apologized ____ being late.
Questão 88
Questão
88. I apologized _____ Ann for giving her my report too late.
Questão 89
Questão
I agreed _____ my mum that we need to sell our flat.
Questão 90
Questão
90. A top manager ought to listen _____ new ideas from staff.
Questão 91
Questão
91. The Head of the Department argued ______ our Dean about the deadline of report submission.
Questão 92
Questão
My boss talks _____ me every Wednesday at our regular meeting.
Questão 93
Questão
93. The HR manager deals ______ staff problems, as well as with personnel recruitment and training.
Questão 94
Questão
94. Our Maintenance Engineer is in charge ______ all repairs of equipment.
Questão 95
Questão
95. A person appointed to act on behalf of or represent another is called a________ .
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deputy
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administrator
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director
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manager
Questão 96
Questão
96. All of these are synonymous to “rival” EXCEPT for:
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consumer
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competitor
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contestant
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opponent
Questão 97
Questão
97. ________ is the difference between the cost of buying and selling sth.
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Margin
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Interest
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Income
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Profit
Questão 98
Questão
98. The shop was selling everything off ___ a discount.
Questão 99
Questão
99. The logical relationship between retail and wholesale is _______.
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contrast
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general-specific
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equivalence
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part and whole
Questão 100
Questão
100. The logical relationship between complain and grumble is _______.
Responda
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equivalence
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general-specific
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part and whole
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contrast