95.) Mood influences the decision-making process

If you're happy and you know it, buy stuff

Giphy (video/mp4)

Mood is easily influenced

You're pretty happy after those dogs, right? Look at this kitty------> Did you know piglets can fit in teacups? Go ahead, go look it up Point made, moving on

Cute Grey Kitten (binary/octet-stream)

Deliberate vs. Intuitive Styles

Deliberate Decisions Style: This style makes a list of pros and cons They ask, "What does logic say?" Examples: Sherlock Spock

Intuitive Decision Style: This style listens to the voice in their heads They ask, "What does your gut say?" Examples: Captain Kirk Thor

Mood and Decision Making

People rate things higher if they can use their natural decision making style HOWEVER, there's a connection between mood and decision making style If a person is HAPPY and they use INTUITIVE decision making, they will rate the product higher in value if a person is SAD and they use DELIBERATE decision making, they will rate the product higher in value As a designer, you can control how a person feels and how what style they make a decision (don't let the power corrupt you)