Persuasive Techniques in Advertising

Description

Library Skills Quiz on Persuasive Techniques in Advertising, created by Judy Stephenson on 15/07/2018.
Judy Stephenson
Quiz by Judy Stephenson, updated more than 1 year ago
Judy Stephenson
Created by Judy Stephenson over 6 years ago
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Resource summary

Question 1

Question
This statement uses which advertising technique? 'No wonder 10 million people have tried Fruit Treats!
Answer
  • Fact
  • Bandwagon
  • Testimonial
  • Emotional appeal

Question 2

Question
This statement uses which advertising technique? ' Australia's favourite ice creamThis statement uses which advertising technique? Fact Bandwagon Testimonial Emotional appeal
Answer
  • Fact
  • Bandwagon
  • Testimonial
  • Emotional appeal

Question 3

Question
This statement uses which advertising technique? 'picture of a famous athlete on a cereal box'
Answer
  • Fact
  • Bandwagon
  • Testimonial
  • Emotional appeal

Question 4

Question
This statement uses which advertising technique? 'Only a few copies remain.'
Answer
  • Fact
  • Bandwagon
  • Testimonial
  • Emotional appeal

Question 5

Question
This statement uses which advertising technique? 'commercial with popular actor eating the advertised product'
Answer
  • Fact
  • Bandwagon
  • Testimonial
  • Emotional appeal

Question 6

Question
This statement uses which advertising technique? 'Don't settle for less than best.'
Answer
  • Fact
  • Bandwagon
  • Testimonial
  • Emotional appeal

Question 7

Question
This statement uses which advertising technique? 'Do your part - buy recycled paper.
Answer
  • Fact
  • Bandwagon
  • Testimonial
  • Emotional appeal

Question 8

Question
This statement uses which advertising technique? Everyone who eats Bowl of Berries breakfast cereal does well on the test. You can too!
Answer
  • Fact
  • Bandwagon
  • Testimonial
  • Emotional appeal

Question 9

Question
This statement uses which advertising technique? 'Professional athlete, A. Winner, says, "A ten minute workout on Tread-track Treadmill is as good as an hour spent at the gym." '
Answer
  • Fact
  • Bandwagon
  • Testimonial
  • Emotional appeal

Question 10

Question
This statement uses which advertising technique? ' Seven out of ten runners who wore Fabulous Flyer running shoes finished in first place in their races.'
Answer
  • Fact
  • Bandwagon
  • Testimonial
  • Emotional appeal

Question 11

Question
This statement uses which advertising technique? 'photo of a puppy in a cage at an animal shelter with the caption - Can you give this puppy a home?'
Answer
  • Fact
  • Bandwagon
  • Testimonial
  • Emotional appeal

Question 12

Question
This statement uses which advertising technique? 'commercial with laughing children eating ice cream cones'
Answer
  • Fact
  • Bandwagon
  • Testimonial
  • Emotional appeal
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