Business management Marketing

Description

National 5 Business Studies Quiz on Business management Marketing, created by Luke Nicolson on 14/11/2018.
Luke Nicolson
Quiz by Luke Nicolson, updated more than 1 year ago
Luke Nicolson
Created by Luke Nicolson about 6 years ago
20
1

Resource summary

Question 1

Question
What are markets?
Answer
  • Markets are a place where goods and services are sold.
  • Markets are the full name of Mars
  • Markets are how the world is segmented

Question 2

Question
marketing is important as it: can [blank_start]attract[blank_end] new customers, allow the business to [blank_start]enter[blank_end] new markets, help the business [blank_start]grow[blank_end], and [blank_start]increase[blank_end] profit.
Answer
  • grow
  • shrink
  • lose money
  • enter
  • leave
  • destroy
  • attract
  • lose
  • hurt
  • increase
  • decrease
  • lose

Question 3

Question
Markets can be segmented in a number of ways.
Answer
  • True
  • False

Question 4

Question
Select which of these are ways to segment a market.
Answer
  • gender.
  • age.
  • occupation.

Question 5

Question
The [blank_start]four[blank_end] P's of marketing are product, price, [blank_start]promotion[blank_end] and place.
Answer
  • four
  • promotion

Question 6

Question
The price charged is lower than that of the competition. [blank_start]Low price.[blank_end] The price charged is higher than that of the competition. [blank_start]High price.[blank_end] The price charged is lower than normal for a short period of time. [blank_start]Promotional pricing[blank_end] The cost of making the product is calculated before a percentage is added. [blank_start]Cost-plus pricing[blank_end] The price charged makes the customer believe it is cheaper than it actually is. [blank_start]Psychological pricing[blank_end]
Answer
  • Low price.
  • High price.
  • Promotional pricing
  • Cost-plus pricing
  • Psychological pricing

Question 7

Question
Delivery by road is more expensive than other methods
Answer
  • True
  • False

Question 8

Question
Air transport is
Answer
  • Fast
  • Slow
  • Door-to-door
  • Able to transport large items
  • Able to transport lots of little items
  • Able to deliver around the world
  • Only able to deliver to areas on the same block of land
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