16355606
Description
Quiz by Yasmin-Lee Collins, updated more than 1 year ago
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Created by Yasmin-Lee Collins
about 6 years ago
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Question 1
Question
What is the difference between segmentations and smart lists?
Answer
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a. A lead can exist in multiple segments but not in multiple smart lists
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b. Smart lists can be used in smart campaigns while segmentations cannot
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c. Segmentations can be used to create dynamic content while smart lists cannot
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d. Smart lists can be used as a filter option when creating an email program while segmentations cannot
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e. Smart lists are not mutually exclusive but segmentations are
Question 2
Question
Where in Marketo can you create Segmentation?
Answer
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Marketing Activities
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Lead Database
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Design Studio
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Analytics
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Personalisation Area
Question 3
Question
True or False: You can create up to 20 different segmentations per instance with each one containing a maximum of 100 segments
Answer
- True
- False
Question 4
Question
Which of the following is not a commonly used segmentation?
Answer
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a. Industry
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b. Language
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c. Product Interests
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d. Region
Question 5
Question
Which of the following types of assets can use the dynamic content functionality? (Choose all that apply)
Answer
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a. Emails
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b. Landing Pages
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c. Snippets
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d. Forms
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e. Images
Question 6
Question
You have a segmentation for Industry with three segments (priority 1: Healthcare, priority 2: Government, priority 3: Education). One person you are emailing does not have an Industry populated. Which content version will they see?
Answer
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a. Healthcare
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b. Government
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c. Default
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d. Education
Question 7
Question
True or false: You can make both landing pages and emails dynamic.
Answer
- True
- False
Question 8
Question
Which of the following is a good use of a static snippet?
Answer
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a. Regional address footer
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b. Business unit-specific unsubscribe information
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c. Privacy policy language
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d. Regional social media links
Question 9
Question
True or false: A lead can belong to more than one segment within a segmentation.
Answer
- True
- False
Question 10
Question
Where in Marketo can you create snippets?
Answer
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a. Marketing Activities
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b. Lead Database
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c. Design Studio
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d. Analytics
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e. Personalisation Area
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