Prepare well for your ITP4827

Description

Quiz on Prepare well for your ITP4827, created by itso Lucypay on 11/03/2019.
itso Lucypay
Quiz by itso Lucypay, updated more than 1 year ago
itso Lucypay
Created by itso Lucypay over 5 years ago
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Resource summary

Question 1

Question
Which is Web Analytics Tool?
Answer
  • Tableau
  • Power BI
  • D3.js
  • Google Analytics

Question 2

Question
Which is main stream of Web Analytics Career
Answer
  • System Analysis
  • Lecturer
  • IT Dog Trainer
  • Business Analytsis

Question 3

Question
Choose all possible visit traffics
Answer
  • Direct Traffic
  • Indirect Traffic
  • Search Keyword
  • Link Reference
  • Fans Club
  • I don't know

Question 4

Question
Choose all First-level Metrics.
Answer
  • Top-visited pages
  • Top-selling products
  • Geographic distribution of visitor
  • 3cm long
  • 4 mins long
  • ratio of population in HK

Question 5

Question
Choose all element of a measurement plan
Answer
  • Key performance indicator
  • objectives
  • Segments
  • Target
  • strategies
  • tactics
  • measurement
  • plan
  • Langrisser
  • Chakra

Question 6

Question
KPIs ([blank_start]Key Performance Indicators[blank_end]) provide information. KPIs represent the [blank_start]key factors[blank_end], specific to [blank_start]an organisation[blank_end], that measure [blank_start]success[blank_end].
Answer
  • Key Performance Indicators
  • Key Poi information
  • key factors
  • key rules
  • factor
  • keys
  • door
  • an organisation
  • your wifu
  • your girl friends
  • Mahou Shoujo
  • success
  • Failure
  • nothing
  • chakra

Question 7

Question
Data Analytics is the [blank_start]measurement[blank_end], [blank_start]collection[blank_end], [blank_start]analysis[blank_end], and reporting of [blank_start]Internet data[blank_end] for the purposes of understanding and optimizing [blank_start]Web usage[blank_end].
Answer
  • measurement
  • process
  • plan
  • collection
  • Kancolle
  • analysis
  • mining
  • Internet data
  • Internal data
  • Web usage
  • your girl friend

Question 8

Question
Choose all element(s) of Web Analytics cycle
Answer
  • Measure
  • Optmise
  • Report
  • Analysis
  • Peace
  • Love
  • Mahou Shoujo
  • Loli

Question 9

Question
Step of Analysis: 1. [blank_start]Pose a question[blank_end] 2. [blank_start]Gather the data[blank_end] 3. [blank_start]Transform the data[blank_end] 4. Analyze the data 5. [blank_start]Answer the question[blank_end]
Answer
  • Pose a question
  • Avoid the question
  • Gather the data
  • Lie down
  • Transform the data
  • Try not to cry
  • Answer the question
  • Try a lot
  • do nothing
  • data mining
  • store to nosql database

Question 10

Question
Process of Analysis
Answer
  • Gather the data
  • Delete the data
  • Transform data
  • Generate data
  • Analyse
  • Give up
  • Explosion!

Question 11

Question
Choose all type of web analytic raw data.
Answer
  • Server Log data
  • Page Tagging
  • Kaggle
  • R script dataframe
  • Json
  • Mongo

Question 12

Question
How many unique users visited the website on the third week of March?
Answer
  • 37
  • 13
  • 5
  • 8
  • unknown

Question 13

Question
How many unique users visited the website in April?
Answer
  • unkown
  • 5
  • 8
  • 13
  • 37

Question 14

Question
which page supposed to be a landing page?
Answer
  • index.html
  • Product.html
  • introduction.html
  • News.html

Question 15

Question
Correct the following tracking code: /*the id is UA-142356257-4*/ <!-- Global site tag (gtag.js) - Google Analytics --> <script async src="https://www.googletagmanager.com/gtag/js?id=[blank_start]UA-142356257-4[blank_end]"></script> <script> window.dataLayer = [blank_start]window.dataLayer[blank_end] || []; function gtag(){[blank_start]dataLayer.push(arguments)[blank_end];} [blank_start]gtag('js', new Date())[blank_end]; gtag('config', [blank_start]'UA-142356257-4'[blank_end]); </script>
Answer
  • UA-142356257-4
  • UA-142365257-4
  • 'UA-142356257-4'
  • UA-142356257-3
  • window.dataLayer
  • window.dataframe
  • pandas.dataframe
  • data.frame
  • dataLayer.push(arguments)
  • dataframe.push(arguments)
  • dataLayer.append(arguments)
  • dataLayer.cbind(arguments)
  • dataframe.rbind(arguments)
  • gtag('js', new Date())
  • 9gag('js', new Date())
  • gtag('r', date.now())
  • gtag('js', date.now())

Question 16

Question
which part of the webpage should embed the tracking code?
Answer
  • <body>
  • <a>
  • <googleanalytics>
  • <span>

Question 17

Question
Classify all meterics.
Answer
  • Bounce Rate
  • ratio of new visitor
  • Visitor type
  • Traffic Source
  • Countries
  • tamashii

Question 18

Question
Classify all dimension.
Answer
  • Traffic Source
  • Browser
  • OS
  • convension rate
  • profit before tax
  • Revenue

Question 19

Question
Choose all the intention to bounce a website.
Answer
  • The site only has one page
  • The page that your users typically land on doesn't have enough information
  • The ads that bring the users to the site set different expectations than the landing page.
  • The user collected enough information from your website after they visit your website entirely
  • The user know your site only has two pages after visiting
  • The user browse more than 90 minutes

Question 20

Question
An objective can consist many goals.
Answer
  • True
  • False
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