Chapter 10 Quiz

You can change someone’s mood with videos, images, and sounds.

There are three types of decision making: Intuitive, Deliberate, and Emotional

Group Decisions are not always made by everyone in the group.

What is one way you can improve group decision making.

Leaders were often chosen because they talk first and are the most outspoken

The best idea is the first idea

What is the real life phenomena called that is an example of people letting others make decisions when they’re uncertain?

When people are uncertain, they like to make decisions for themselves

What is the third person effect?

Most people are unaware that they’re being influenced.

Who is at an advantage from people valuing a product more highly when it’s physically in front of them?

People value an item higher when they see it online, as opposed to physically seeing it in front of them.

Our brain is constantly making decisions for us, whether we are aware of them or not.

The [blank_start]unconscious[blank_end] part of our brains processes and makes decisions faster (based on habits and routine), while our [blank_start]conscious[blank_end] minds base our decisions more based on logic.

______________________ is the technical term for when there’s so many possibilities available that it’s harder for a final decision to be made, in a reasonable amount of time.

It’s important to find a balance of providing enough options to where the end-user feels like the have enough control, while also trying to avoid over choice.

The minority of people would rather spend their money on a product if there is a positive personal connection with the company.