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2118640
Facebook 202
Description
SHIFT QUIZ (Facebook) Quiz on Facebook 202, created by Julius Ross on 24/02/2015.
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shift quiz
facebook
Quiz by
Julius Ross
, updated more than 1 year ago
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Created by
Julius Ross
over 9 years ago
64
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Resource summary
Question 1
Question
What ad type typically drives the strongest click through rate (CTR)?
Answer
Standard/Domain Ads
Page Post Link Ads
Page Post Photo Ads
Page Post Video Ads
Mobile App Install Ads
Question 2
Question
What bid type typically drives the most efficient cost per fan (CPF) for a fan acquisition campaign?
Answer
Cost per click (CPC)
Cost per 1,000 impressions (CPM)
Optimized CPM (oCPM)
Cost per action (CPA)
Question 3
Question
What metric should be selected for an oCPM bid type to optimize off of when the campaign goal is to drive awareness?
Answer
Actions
Reach
Clicks
Social
Question 4
Question
What campaign objective should be selected if the campaign goal is to drive off-site actions?
Answer
Website Clicks
Website Conversions
Website Conversions only with a Facebook pixel implemented
Website Clicks only with a Facebook pixel implemented
Question 5
Question
At what level is a Facebook pixel applied to conduct tracking?
Answer
At the campaign level
At the Ad Set level
At the Ad level
At the Ad Account level
Question 6
Question
What view and click through attribution does Facebook’s systematic optimization take into account for oCPM?
Answer
7 day click, 14 day view
1 day click, 30 day view
7 day click, 30 day view
30 day click, 30 day view
14 day click, 30 day view
Question 7
Question
How does a mobile app install action get tracked against Facebook media?
Answer
Facebook pixel
3rd party tags
SDK tracking
Mobile app analytics
Question 8
Question
Can Custom Audiences be shared across Facebook ad accounts?
Answer
YES
NO
Question 9
Question
What lookalike targeting is not available on Facebook?
Answer
Conversions
Fans
Custom Audiences
Friends of fans
Question 10
Question
What is the recommended bid type to increase spend on Facebook?
Answer
Cost per click (CPC)
Cost per action (CPA)
Cost per 1,000 impressions (CPM)
Optimized CPM (oCPM)
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