Question 1
Question
Which of the following is NOT a measurable impact of UX for work?
Answer
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Trend and style
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Conversion
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Up sell and cross sell
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Retention
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Training
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Safety
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Accuracy
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Speed
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Satisfaction
Question 2
Question
VIMM model: best practices and design principles organised into VIMM categories. VIMM provide a systematic approach to user interface design, so as to optimise the experience and limit the load on each of these four human systems. What is VIMM?
Answer
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Visual, Intelligence, Mental, Motor
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Visual, identity, Mental, Memory
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Visual, Intellect, Memory, Motor
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Visual, Intelligence, Mental, Motivation
Question 3
Question
Visual is continuous
Question 4
Question
Visual is NOT continuous. The brain puts together a continuous visual experience from a sequence of ____________________________.
Question 5
Question
What instrument is used for eye-tracking?
Answer
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An Osmometer
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An Oscillometer
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An Oculometer
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An Opisometer
Question 6
Question
FFA is a special part of the brain just for recognising faces. What is FFA?
Answer
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Fusiform Face Area
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Fight/ Flight Alert
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Fusiform Faces Alert
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Fight/ Flight Area
Question 7
Question
Fill in the blank: FFA lies very near to ___________, which is the brain’s emotional center.
Answer
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Amoeba
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Arthropod
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Amygdala
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Anticodon
Question 8
Question
What is the formula for Optimal Reading Speed?
Answer
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Distance / 100
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Distance / 200
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Distance / 300
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Distance / 400
Question 9
Question
Rapid serial visual presentation (RSVP) results in reading speed a few times higher than normal. It presents words individually so that text can be read without the need to ___________. You can watch how RSVP works in this YouTube video: https://youtu.be/5yddeRrd0hA
Question 10
Question
We have a tendency to experience difficulty naming a physical color when it is used to spell the name of a different color. What is this phenomenon called?
Answer
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Chromostereopsis Effect
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Stroop Effect
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Purkinje Effect
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McGurk Effect
Question 11
Question
Reds will appear darker relative to other colors as light levels decrease. What is this phenomenon called?
Answer
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Stroop Effect
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Chromatic Aberration
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Chromostereopsis
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Purkinje Effect
Question 12
Question
What are the three common colour weaknesses?
Answer
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Photosisnopia, Duonopia, Trianopia
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Protanopia, Deuteranopia, Tritanopia
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Parallonopia, Diamenopia, Trinitinopia
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Personopia, Dividonopia, Tangentonopia
Question 13
Question
This kind of coding provides more than one method for people to get the cue.
Answer
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Reluctant Coding
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Redundant Coding
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Repurpose Coding
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Replacement Coding
Question 14
Question
Fill in the blank: ________ is also known as “color fringing” or “purple fringing”.
Answer
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Chromatic Aberration
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Chromostereopsis
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Purkinje Shift
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Stroop Effect
Question 15
Question
Ishihara Test is a test for:
Answer
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Optimal reading speed
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Colour Blindness
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Differential Sensitivity
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Canonic Perspective
Question 16
Question
_________ is a visual illusion whereby the impression of depth is conveyed in two-dimensional color images.
Answer
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Chromatic Aberration
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Chromostereopsis
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Purkinje Shift
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Stroop Effect
Question 17
Question
Most Canonic Views are from the front, slightly elevated, and left rotated.
Question 18
Question
Because of Small-field tritanopia, ________ text is harder to read, but is a good background colour
Question 19
Question
_________ is a perceptual phenomenon that demonstrates an interaction between hearing and vision in speech perception. The illusion occurs when the auditory component of one sound is paired with the visual component of another sound, leading to the perception of a third sound.
Answer
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Stroop Effect
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McGurk Effect
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Purkinje Shift
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Chromatic Aberration
Question 20
Question
What is the UX problem with yellow text on white background?
Answer
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Insufficient Contrast
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Chromatic Aberration
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McGurk Effect
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Chromostereopsis
Question 21
Question
According to UX foundation, we can draw the users’ attention to a location with
Answer
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Cats, rainbow colours, bright areas, simple design
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Complex area, human faces, dark areas, saturated colours.
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Simplicity, human faces, bright colours, dark area
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Complex shapes, cats, bright colours, smooth areas
Question 22
Question
________ is a reflex response to a novel or significant change in its environment (not sudden enough to elicit the startle response), the individual stops what he is doing and turns his sensors to the source of stimulation.
Answer
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Reflexive Response
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Orienting Response
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Natural Response
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Startle Response