Week 13: Marketing Strategy, Opportunity Analysis and Segmentation

Which is not part of the 5 C's of marketing strategy?

Statement 1: Customer value is the sum of the benefits from a marketing offering and the cost of obtaining these benefits Statement 2: Customer value is the difference between the benefits from a marketing offering and the cost of obtaining these benefits. Statement 3: A customer will always dwell on value as a key determinant of buying behavior.

Which tool can be used as part of the 5C framework to analyze the external environment in which a business operates? Choose the best answer

According to the video, controllable variables which a company puts together to satisfy its target market make up its?

The buyer's journey is through three main primary stages:

Which part of the marketing mix is concerned with informing the target market about the product?

[blank_start]Target marketing[blank_end] tailors the marketing mix to meet the needs of a specific group of people.

The total stream of purchases a customer could contribute to the company over the length of their relationship is referred to as?

Which of these is a type of unpaid, non-personal presentation of ideas, goods and services?

Price is the most important component of the marketing mix

[blank_start]Competitive[blank_end] environment is not part of a company's external marketing environment

A market environment where a number of small firms control the market and the barriers to competitive entry is very high is known as?

Which of these best explains the difference between Generic and Product markets?

Marketing managers should focus solely on the product, while expecting the customer to adapt.

According to the video, which of these is not one of the target market approaches?

A segmenting dimension which uses income, sex or age, family size, occupation, and education variables is most likely

[blank_start]Clustering[blank_end] is a computer-aided method with which marketers can get additional help with market segmentation

Part of the criteria for determining the number of market segments requires that the segment be large enough to be profitable.

The part of the 5-C framework which assesses organizations fulfilling the same wants and needs of the same customers as the company's offerings is?

Regulations and laws, economy, cultural norms and technological factors are part of which of the 5-C's?