A message being sent through the media must be _______ before it can be transmitted.
Answer
encoded
decoded
channeled
reprocessed
Question 2
Question
Alicia is attending a concert in a coffee house. She is engaging in which of the following types of communication?
Answer
Intrapersonal communication
Interpersonal communication
Group communication
Mass communication
Question 3
Question
Luis has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. Luis has been using which of the following types of communication?
Answer
Intrapersonal communication
Interpersonal communication
Group communication
Mass communication
Question 4
Question
The _______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.
Answer
transmission
ritual
publicity
reception
Question 5
Question
A media scholar is trying to find out whether Internet- or television-based political ads are more persuasive. What kind of effects is he looking for?
Answer
message effects
media effects
ownership effects
active audience effects
Question 6
Question
A newspaper runs stories that suggest most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors support tax cuts. This would be an example of which of the following?
Answer
agenda setting
spiral of silence
social learning
formative theory
Question 7
Question
Martha watches quite a bit of television, including a lot of crime dramas. She believes that the city she lives in has a much higher crime rate than it actually does. You could explain this using which of the following?
Answer
uses and gratification theory
mean world syndrome
social learning
assumptive behavior
Question 8
Question
_______ is where a media company uses its combined properties to promote each other and add value to the company.
Answer
Synergy
Broadband networks
e-commerce
Competition
Question 9
Question
_______ is one of the leading new media companies in the world.
Answer
Gannett Corporation
Alphabet/Google
Youtube
iHeartMedia
Question 10
Question
Big box retailers such as Wal-Mart and Target that sell CDs and movies would be considered part of which of the following?
Answer
fat body
short head
mid-list
long tail
Question 11
Question
Papyrus is which of the following?
Answer
An ancient form of writing using symbols to stand for ideas
An ancient form of writing using symbols for sound
An early writing surface made from animal skin
An early writing surface made of reeds by the Egyptians
Question 12
Question
What invention directly led to the production of inexpensive dime novels?
Answer
Gutenberg's typemold and printing press
The steam-powered rotary press
Desktop publishing programs on the Macintosh computer