MDIA 101-002 Final Exam Review

Description

Review questions for the Fall 2020 MDIA 101-002 final examination.
Jordan James
Quiz by Jordan James, updated more than 1 year ago
Jordan James
Created by Jordan James about 4 years ago
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Resource summary

Question 1

Question
A message being sent through the media must be _______ before it can be transmitted.
Answer
  • encoded
  • decoded
  • channeled
  • reprocessed

Question 2

Question
Alicia is attending a concert in a coffee house. She is engaging in which of the following types of communication?
Answer
  • Intrapersonal communication
  • Interpersonal communication
  • Group communication
  • Mass communication

Question 3

Question
Luis has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. Luis has been using which of the following types of communication?
Answer
  • Intrapersonal communication
  • Interpersonal communication
  • Group communication
  • Mass communication

Question 4

Question
The _______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.
Answer
  • transmission
  • ritual
  • publicity
  • reception

Question 5

Question
A media scholar is trying to find out whether Internet- or television-based political ads are more persuasive. What kind of effects is he looking for?
Answer
  • message effects
  • media effects
  • ownership effects
  • active audience effects

Question 6

Question
A newspaper runs stories that suggest most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors support tax cuts. This would be an example of which of the following?
Answer
  • agenda setting
  • spiral of silence
  • social learning
  • formative theory

Question 7

Question
Martha watches quite a bit of television, including a lot of crime dramas. She believes that the city she lives in has a much higher crime rate than it actually does. You could explain this using which of the following?
Answer
  • uses and gratification theory
  • mean world syndrome
  • social learning
  • assumptive behavior

Question 8

Question
_______ is where a media company uses its combined properties to promote each other and add value to the company.
Answer
  • Synergy
  • Broadband networks
  • e-commerce
  • Competition

Question 9

Question
_______ is one of the leading new media companies in the world.
Answer
  • Gannett Corporation
  • Alphabet/Google
  • Youtube
  • iHeartMedia

Question 10

Question
Big box retailers such as Wal-Mart and Target that sell CDs and movies would be considered part of which of the following?
Answer
  • fat body
  • short head
  • mid-list
  • long tail

Question 11

Question
Papyrus is which of the following?
Answer
  • An ancient form of writing using symbols to stand for ideas
  • An ancient form of writing using symbols for sound
  • An early writing surface made from animal skin
  • An early writing surface made of reeds by the Egyptians

Question 12

Question
What invention directly led to the production of inexpensive dime novels?
Answer
  • Gutenberg's typemold and printing press
  • The steam-powered rotary press
  • Desktop publishing programs on the Macintosh computer
  • the Internet
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