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Marketo Certified Associate Exam Study Questions

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CME Marketo Quiz on Marketo Certified Associate Exam Study Questions, created by Michael Bleb on 21/09/2021.
Michael Bleb
Quiz by Michael Bleb, updated more than 1 year ago
Michael Bleb
Created by Michael Bleb about 3 years ago
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Resource summary

Question 1

Question
Marketing Automation Technology
Answer
  • Automatically designs and sends emails
  • Automatically creates web pages based on copy and images in a database.
  • Streamlines, automates, and measures marketing tasks and workflows
  • Generates reports on manual transactions

Question 2

Question
Which of the following are ways you can use marketing automation software? Select all that apply.
Answer
  • Create print collateral
  • Build alignment with Sales
  • Prove ROI on marketing initiatives
  • Nuture relationships with prospects

Question 3

Question
Marketo's nurture programs:
Answer
  • Ensure that the all audience members see the same content every time communications are sent out.
  • Use social marketing to find new customers and engage existing customers.
  • Track activities across marketing channels to show prospects personalized ads
  • Adjust as people interact with them to guide leads through their buyer journey

Question 4

Question
The process of collecting, qualifying, and interacting with people throughout the buying process is known as:
Answer
  • Lead nurturing
  • Social marketing
  • Marketing automation
  • Cross-channel marketing

Question 5

Question
Marketo's engagement hub allows you to capture what you learn about your customers from: Select all that apply.
Answer
  • File downloads
  • Ad clicks
  • Web page visits
  • Email opens and clicks

Question 6

Question
Which of these are included in Marketo's automation solution? Select all that apply.
Answer
  • Analytics engine
  • Automation engine
  • Pricing engine
  • Engagement hub

Question 7

Question
Which of the following are reasons for developing goals and strategies for Marketo? Select all that apply
Answer
  • It helps you target your products and services to the people who are most likely to buy.
  • To help you define your vision, mission, goals, and outline a plan of action to achieve them.
  • So you can build a strong reputation for your products.
  • To create powerful ideas to raise awareness and sell your products.

Question 8

Question
When creating your marketing strategy, what are some important factors to consider? Select all that apply
Answer
  • Where you promote your product.
  • What you are promoting.
  • How you're promoting your product.
  • Who you're promoting to.

Question 9

Question
Of the answers below, which is an example of a marketing goal? Select one
Answer
  • Increase revenue.
  • Increase awareness of your product by means of advertisements on TV, radio stations, newspapers, or blogs
  • Use Twitter and Facebook to reach a wider audience.
  • Offer free content in exchange for email addresses to generate leads

Question 10

Question
What are the three main types of KPIs? Select one
Answer
  • Email, landing page, and forms
  • Tactical, strategic, and operational
  • Acquisition, influence, and revenue
  • Pipeline, revenue, funnel velocity

Question 11

Question
Of the answers below, which is an example of a marketing strategy? Select one
Answer
  • Get potential and recurring consumers to sign up to your newsletter by offering discounts, promotional items, helpful tips, and news updates
  • Launch new products or services
  • Build brand awareness
  • Enter new markets internationally or locally

Question 12

Question
Traditionally, marketing teams have been organized by: Select three
Answer
  • Specializations
  • Silos
  • Customer experience
  • Channels

Question 13

Question
Which of the following are ways to organize marketing around the customer experience? Select all that apply
Answer
  • Centralizing content marketing drives more consistent messaging
  • Building cross-functional teams supports effective communication
  • Centralizing marketing operations builds expertise for complex campaigns
  • Aligning with Sales and Support enables optimal customer experience

Question 14

Question
Which statement best describes the characteristics of a Thinker? Select one
Answer
  • I want to ignore the problem until it goes away.
  • I want to act on a problem immediately and figure it out as I go.
  • I want time to consider a problem from all angles before I try to solve it.
  • I want to find a unique solution to the problem.

Question 15

Question
Which statement best describes the characteristics of a Feeler? Select one
Answer
  • I want to act on a problem immediately and figure it out as I go.
  • I want to ignore the problem until it goes away.
  • I want to find a unique solution to the problem.
  • I want time to consider a problem from all angles before I try to solve it.

Question 16

Question
Which statement best describes the characteristics of a Doer? Select one
Answer
  • I want to ignore the problem until it goes away.
  • I want to find a unique solution to the problem.
  • I want to act on a problem immediately and figure it out as I go.
  • I want time to consider a problem from all angles before I try to solve it.

Question 17

Question
Smart Campaigns in Marketo use the ___________you define to complete automated tasks. Select one
Answer
  • Who, How, and What
  • What, When, and Why
  • Who, What, and When
  • What, When, and How

Question 18

Question
Which of the following are methods you can use to track the success of your Marketo programs? Select three
Answer
  • Costs/Period Costs
  • Tags
  • Delivery
  • Dashboard

Question 19

Question
Which of the following statements about batch and trigger campaigns are true? ​Select all that apply​
Answer
  • A trigger campaign listens for lead behavior and runs when actions occur.
  • A batch campaign searches for leads using filters based on specific attributes or past actions.
  • A batch campaign listens for lead behavior and runs when actions occur.
  • A trigger campaign searches for leads using filters based on specific attributes or past actions.

Question 20

Question
Which of the following is the best definition of assets in Marketo? ​Select one​
Answer
  • Assets are things like email programs and smart campaigns.
  • Assets are emails, landing pages, forms and other types of content people interact with in your marketing initiatives.
  • Assets are automated logic that tells a program what to do when someone interacts with content.
  • Assets are items that have value that can be converted into cash.

Question 21

Question
Match each Marketo Program type to some of its typical uses. ​​Select the correct program from the drop-down list beneath each question type.​​ A. Sending a one-time email to a defined group of people: [blank_start]Email Program[blank_end] B. Nurturing leads on a periodic schedule: [blank_start]Engagement Program[blank_end] C. Promoting live events, trade shows, and webinars: [blank_start]Event Program[blank_end] D. Creating web promotions or social media campaigns: [blank_start]Default Program[blank_end]
Answer
  • Email Program
  • Engagement Program
  • Event Program
  • Default Program
  • Email Program
  • Engagement Program
  • Event Program
  • Default Program
  • Email Program
  • Engagement Program
  • Event Program
  • Default Program
  • Email Program
  • Engagement Program
  • Event Program
  • Default Program

Question 22

Question
Which of the following components make up the Marketo Engagement Platform?
Answer
  • Analytics Engine
  • Partner Applications (Launchpoint)
  • Marketo Engagement Applications
  • Engagement Hub

Question 23

Question
Which of the following are reasons companies use the Marketo Engagement Platform? ​Select all that apply​
Answer
  • Gain insights into the value of marketing efforts
  • Build customer profiles and target content more effectively
  • Listen to and act on customer behaviors where and when they happen
  • Connect with customers and build relationships

Question 24

Question
Which of the following are considerations when using the Marketo Engagement Platform? ​Select all that apply​
Answer
  • Engage across channels
  • Look at customer’s behavior
  • Engage through the entire customer lifecycle
  • Keep your engagement relevant

Question 25

Question
Match each adoption level to its description. ​Select the adoption level from the drop-down that best matches the description above it.​​​ Predictive web content, advanced nurturing campaigns, and behavioral segmentation [blank_start]Personalized Multi-Channel Conversations[blank_end] Automation, email personalization, event tracking, basic nurture campaigns, and account-based marketing efforts [blank_start]Level 2: Continuous Campaigns[blank_end] Nurture every client through every stage of the customer lifecycle [blank_start]Level 4: Lifelong Relationships[blank_end] Emails, landing pages, forms, simple segmentation, and integrating data [blank_start]Point-In-Time, Single-Channel Programs[blank_end]
Answer
  • Personalized Multi-Channel Conversations
  • Level 2: Continuous Campaigns
  • Level 4: Lifelong Relationships
  • Point-in-Time, Single-Channel Programs
  • Level 2: Continuous Campaigns
  • Personalized Multi-Channel Conversaions
  • Level 4: Lifelong Relationships
  • Point-In-Time, Single-Channel Programs
  • Level 4: Lifelong Relationships
  • Point-In-Time, Single-Channel Programs
  • Personalized Multi-Channel Conversations
  • Level 2: Continuous Campaigns
  • Point-In-Time, Single-Channel Programs
  • Personalized Multi-Channel Conversations
  • Level 2: Continuous Campaigns
  • Level 4: Lifelong Relationships

Question 26

Question
When you practice Content Marketing, you create content that provides__________ and builds_____________ .
Answer
  • ​discounts / sales pipeline​
  • ​traffic / mailing lists​
  • ​entertainment / brand awareness​
  • ​value / trust​

Question 27

Question
Which of the following are benefits of using a Content Marketing strategy? Select all that apply
Answer
  • Increase chance of future purchase
  • Deliver information to the customer at the right time
  • Build deeper connections with customers
  • Increase web traffic

Question 28

Question
Which of the following are metrics you can use to measure the value of your content marketing efforts? Select all that apply
Answer
  • Website traffic
  • Sales Revenue
  • Social Media shares
  • Leads provided to sales

Question 29

Question
Which of these actions are keys to keeping your content current and valuable to prospects and customers? Select three
Answer
  • Redesign
  • Republish
  • Rewrite
  • Retire

Question 30

Question
Success in the engagement economy is driven primarily through______________marketing strategies. Select one
Answer
  • targeted
  • traditional
  • inbound
  • outbound

Question 31

Question
Which of these tasks would having buyer personas help accomplish? Select one
Answer
  • Create content that will engage your buyers more effectively
  • Track visitors to your website
  • Measure the ROI for your content marketing program
  • Identify the profiles of people who have unsubscribed

Question 32

Question
Buyer personas set which of the following for your content? Select all that apply
Answer
  • ROI
  • Style
  • Tone
  • Delivery strategies

Question 33

Question
A buyer persona should be a representation of which of the following? ​Select one​
Answer
  • Your ideal customer
  • Your biggest customer
  • Your last customer
  • Your favorite customer

Question 34

Question
Which of the following statements are true about buyer personas? Select all that apply
Answer
  • You only need one buyer persona
  • Understanding challenges and accompanying emotions can be valuable to creating a persona
  • All delivery strategies for your content are the same regardless of the buyer personas
  • Buyer personas can help you determine the best tone and style for your content

Question 35

Question
Before you send any email, it is important to segment your audience for which of the following reasons? Select all that apply
Answer
  • To target the audience with a message that is as relevant as possible
  • To identify who you don't want to target
  • To remain CAN-SPAM compliant
  • To ensure that everyone receives the same message

Question 36

Question
What are the steps in building an email program? Select four
Answer
  • Define your message and create a compelling email
  • Create a content marketing asset to send in the email
  • Determine when you want to send the email
  • Approve the email send program
  • Identify your audience

Question 37

Question
Identify what should be included as a best practice when naming your email program. Select all that apply
Answer
  • Operating system
  • Channel or campaign type
  • Year and month
  • Offer or content name

Question 38

Question
As a best practice, the copy in your email should be compelling, read quickly, and have a clear value proposition. Select one
Answer
  • True
  • False

Question 39

Question
The call to action in an email can be created as which of the following? Select all that apply
Answer
  • Button
  • Text link
  • Image

Question 40

Question
Which program type should you use to send a scheduled monthly newsletter? Select one
Answer
  • Engagement
  • Email
  • Operational
  • Event

Question 41

Question
Identify the Marketo feature to personalize your newsletter's subject line. Select one
Answer
  • Smart Lists
  • Segmentations
  • Text anchors
  • Tokens

Question 42

Question
You can customize the content of your newsletter based on the individual recipient by using which feature? Select one
Answer
  • Dynamic content
  • Static list
  • Flow step choices
  • Smart Campaign

Question 43

Question
How do you track the success of your newsletter program? Select all that apply
Answer
  • Review the Email Performance report
  • Create an A/B test
  • Use a Smart Campaign to update members' program status
  • Review the Program Performance report

Question 44

Question
Which Marketo feature makes setting up monthly or quarterly newsletters quicker and more consistent? Select one
Answer
  • Cloning
  • System tokens
  • Landing page templates
  • Folder sharing

Question 45

Question
What are the benefits of using gated content in your content marketing strategy? Select all that apply
Answer
  • Learn more about your prospects
  • Make content more available to all users
  • Generate sales leads
  • Differentiate between buyers and browsers

Question 46

Question
Which of the following is the best description of when to use a Default program in Marketo? Select one
Answer
  • Sending a single scheduled email
  • Building a relationship with a customer through nurture marketing
  • Running a live event
  • None of these

Question 47

Question
Which of the following questions can help you determine what content should be gated? Select all that apply
Answer
  • Is the content valuable enough for a visitor to provide their information to access it?
  • What information will you require to ungate the content?
  • Is the content available elsewhere ungated?
  • How will you use the information you collect?

Question 48

Question
Which of the following are ways that you could use triggers to react to user behavior? Select all that apply
Answer
  • Send email when user completes form
  • Send a notification to sales when a customer requests information
  • Send email to a subset of users based on job title
  • Send an email to users who attended a webinar

Question 49

Question
Which of the following is not duplicated when you clone a program? Select all that apply
Answer
  • Smart Campaigns
  • Period Costs
  • Reports
  • Assets

Question 50

Question
Email A/B testing allows you to set winner criteria to any of the following except: Select one
Answer
  • Clicks
  • Engagement Score
  • Industry Segment
  • Opens

Question 51

Question
Which of the following elements cannot be tested in an email A/B test? Select all that apply
Answer
  • Whole email
  • List
  • Date/Time
  • From address

Question 52

Question
Why use an Email Performance report instead of just using the Email Dashboard? Select all that apply
Answer
  • View Engagement Score
  • Get information about hard and soft bounces
  • Collect multiple emails' statistics into a single report
  • Collect number of pending emails

Question 53

Question
What is the minimum duration of time needed between the time the test was sent and when the winning email will be sent? Select one
Answer
  • 1 hour
  • 1 week
  • 1 day
  • 4 hours

Question 54

Question
Which of the following is a recommended best practice for using forms? Select one
Answer
  • Use progressive profiling to accumulate information about a lead over time
  • Never use default values
  • Use a form to gather information for all content that can be downloaded from your website
  • Collect as much information as possible upfront

Question 55

Question
Which of the following statements about using and editing forms in Marketo is not true? Select all that apply
Answer
  • A local form can be used in any marketing program
  • Using a picklist to restrict values will make it easier to maintain your data
  • A global form can be used in any marketing program
  • You can make a field on the form required

Question 56

Question
You're building a form for potential customers requesting a quote, which type of form would work best? Select one
Answer
  • A single-page form
  • A multi-page form
  • A static form
  • A progressive form

Question 57

Question
Which of the following can be changed to better fit your brand? Select all that apply
Answer
  • Navigation
  • Typeface
  • Theme
  • Footer

Question 58

Question
Which of these are you going to find on a landing page? Select one
Answer
  • CTA
  • Hero Image
  • Form
  • All are applicable

Question 59

Question
Which of these is not an example of a CTA or Call to Action? Select one
Answer
  • Submit
  • Download Now
  • Clear All
  • Register Now

Question 60

Question
Which of the following can be cloned? Select one
Answer
  • Emails
  • Landing Pages
  • Forms
  • All are applicable

Question 61

Question
After reviewing and approving the thank you page, what do you do next? Select one
Answer
  • Add a form
  • Create a folder
  • Import Assets
  • Clone the thank you page

Question 62

Question
Which of these is not a step in creating content for your promo page? Select one
Answer
  • Deliver the offer
  • Offer the solution
  • Add your logo
  • Explain the problem

Question 63

Question
Question 1 of 5 Which of these offline events could benefit from an event program? Select one
Answer
  • Trade shows
  • Conferences
  • Seminars
  • All are applicable

Question 64

Question
Which of the following are reasons your company would want to host an event? Select one
Answer
  • To build brand awareness
  • To generate new names
  • To engage with prospects and existing customers
  • All are applicable

Question 65

Question
Which of these is a required step when building your own event program? Select one
Answer
  • Create a folder
  • Add period costs
  • Import images
  • Embed a form

Question 66

Question
When importing the list of trade show attendees to your Marketo event program, which of the following should you set your program member status to? Select one
Answer
  • Visited booth
  • Attended
  • Engaged
  • Registered

Question 67

Question
Marketo can automatically calculate the ROI for members, new leads, and program successes if you include which of the following item in your event program build? Select one
Answer
  • Period Costs
  • Smart Lists
  • Email Performance Reports
  • Tokens

Question 68

Question
Which of the following do you use when connecting Marketo to your webinar provider? Select all that apply
Answer
  • Partner Portal
  • Webinar Portal
  • Webinar Connector
  • LaunchPoint Partner

Question 69

Question
What are some of the processes that take place in a typical webinar program structure? Select all that apply
Answer
  • A confirmation email is sent to people after they register for your webinar.
  • An email invitation is sent to your existing customers.
  • A reminder email is sent to anyone who received the original invitation, but has not yet registered.
  • A follow-up email is sent to those people who did or didn’t attend.

Question 70

Question
You can use smart campaigns for which of the following? Select all that apply
Answer
  • Follow up with those who attended the webinar
  • Manage the program status of your audience
  • Automate the marketing activities for your webinar
  • Remove people who did not attend the webinar

Question 71

Question
What are some ways the webinar event program is different than the live event program? Select all that apply
Answer
  • The webinar program has an additional smart campaign that tracks users who watch the webinar after the event.
  • The webinar program has an additional landing page for the on-demand recording.
  • The webinar program can be cloned.
  • The webinar program has a dedicated webinar channel in Marketo.

Question 72

Question
What are some main reasons to use webinars in your marketing strategy? Select all that apply
Answer
  • Convenient
  • Inexpensive
  • Boosts pipeline performance
  • Generates interest in your products or services

Question 73

Question
What is true about Email Deliverability? Select all that apply
Answer
  • Learning how to optimize your email deliverability will help better engage your customers
  • Successful email deliverability depends on a combination of best practices, email authentication, and reputation
  • Improving your email deliverability can have a big impact on revenue
  • It’s the single most critical factor to the success of your email campaigns

Question 74

Question
Which of the following are examples of email deliverability steps for success? Select all that apply
Answer
  • Create engaging content
  • Use one large image in your email content
  • Use responsible methods to build your lists
  • Manage your complaint rate

Question 75

Question
What are some common email metrics to watch when measuring your email deliverability data? Select all that apply
Answer
  • Email delivery rate
  • Clicks
  • Opens
  • Bounces

Question 76

Question
What is a spam block? Select one
Answer
  • Commercial advertising and/or emails sent in the form of electronic communications.
  • A term to describe where an email lands after it’s been accepted by the recipient’s server.
  • What happens when the receiving inbox considers the email as unsolicited or inappropriate.
  • A temporary issue and multiple attempts will be made to deliver the email until either the deliverability issue is resolved.

Question 77

Question
How can you be compliant with email regulations? Select all that apply
Answer
  • Practice clean opt-in methods for building your database
  • Get your customer’s permission to send emails to them
  • Send your customers only content they signed up for
  • Leave the unsubscribe link off your email footer

Question 78

Question
What changes are expected from a completed CRM sync? Select one
Answer
  • Better informed leads
  • Improved insight on lead activities and interactions
  • Leads move quicker through the funnel when nurtured
  • All of these

Question 79

Question
What are the benefits to syncing Marketo to your CRM? Select one
Answer
  • All of these
  • 360° View of Leads
  • Coordinated Communications
  • Data-Driven Marketing

Question 80

Question
Which of these steps come immediately after a lead is converted to opportunity? Select one
Answer
  • Lead Handed off to Sales through CRM
  • Opportunity Status changed to Closed Won
  • Lead Score Reaches Threshold
  • Opportunity Won Status Returned to Marketo

Question 81

Question
Question 4 of 5 Which of the following is directly updated each time a lead interacts with your content? Select one
Answer
  • Acquisition
  • Conversion
  • Attribution
  • Lead Score

Question 82

Question
What occurs when a lead responds to a CTA, or Call to Action? Select one
Answer
  • Conversion
  • Attribution
  • Acquisition
  • Lead Score

Question 83

Question
What is a subscription center? Select one
Answer
  • A tool that lets subscribers manage their communication preferences
  • The place where people subscribe to receive your communications
  • A tool that handles hard and soft bounces
  • A payment processing center that customers use when making a purchase

Question 84

Question
What are some reasons why you should use a subscription center? Select one
Answer
  • Helps you stay compliant with privacy laws
  • Increases your active and marketable database
  • Allows people to choose what types of emails they receive and how often
  • Helps reduce unsubscribes by providing alternative choices

Question 85

Question
What is true about explicit opt-in? Select one
Answer
  • Subscribers opt in to every type of communication they receive from you
  • Subscribers are automatically opted in to all your communications whenever you capture their information
  • It requires the least amount of effort on the part of both the company and the customer
  • You ask your potential contacts for permission to send them email, and they agree

Question 86

Question
What’s the best way to define a healthy database? Select one
Answer
  • A database with minimal bounced, inactive, and bad email addresses
  • A database that reports low engagement
  • A database with a lot of spam complaints
  • A database with a lot of subscribers

Question 87

Question
What are some things that can happen if you don’t maintain a healthy database? Select all that apply
Answer
  • Your open and click rate could be low
  • You’ll have more unsubscribes
  • You’ll have more unique visits to your landing page
  • You’ll have more spam complaints

Question 88

Question
What are some reasons to keep your database clean and healthy? Select all that apply
Answer
  • To generate more revenue
  • To reduce bounces
  • To improve open and click rate
  • To avoid unsubscribes

Question 89

Question
What are three ways you can help keep your database healthy? Select all that apply
Answer
  • Manage your duplicate email addresses
  • Manage your bounces
  • Manage your opens and clicks
  • Manage your inactive email addresses

Question 90

Question
A team manager wants to keep track of the versions developed for campaign elements. What will you do to facilitate that? Select one
Answer
  • Give her Asset Audit Trail permissions
  • Assign her an Admin role
  • Give her access to Marketing Activities
  • Assign her the Analytics role

Question 91

Question
If you don't identify your tags and channels, what will happen? Select all that apply
Answer
  • It will be difficult to calculate your return on investment accurately
  • You will be less accurate when planning and budgeting for the most successful marketing activities
  • It will be difficult to gauge a program's effectiveness
  • You will lack meaningful data in reports

Question 92

Question
To gauge effectiveness and create profiles, you want to run a report that includes data on all of your web visitors. What will help you do that? Select one
Answer
  • Planting Munchkin code
  • Creating a tag for Audience Type
  • Setting up the CNAME
  • IT setup of website analytics

Question 93

Question
Identify the five roles that come standard with each Marketo subscription. Select five
Answer
  • Analytics
  • Marketing
  • API User
  • Standard
  • Admin
  • Web Designer

Question 94

Question
What are the default values for communication limits? Selct one
Answer
  • 2 contacts per day, 5 contacts per 7 days
  • 1 contact per day, 5 contacts per 7 days
  • 2 contacts per day, 7 contacts per 7 days
  • 1 contact per day, 7 contacts per 7 days

Question 95

Question
Marketing automation platforms do NOT have which functionality? Select the best answer.
Answer
  • Score leads
  • Segment your database
  • Host landing pages
  • Host your organization's website

Question 96

Question
Which is NOT a reason to gate content for middle-funnel stage buyers? Select the best answer.
Answer
  • To generate better quality leads for the sales team
  • To learn which of your visitors are most likely to make a purchase
  • To collect data about your prospects
  • To give away more information

Question 97

Question
If your goal is to generate new prospects in your database, which strategy should you use? Select the best answer.
Answer
  • Direct mail
  • Email marketing
  • Telemarketing
  • Pay-per-click advertising

Question 98

Question
In the program displayed below, how many people are in the sendable audience, assuming the email is non-operational?
Image:
Mca Study Guide (binary/octet-stream)
Answer
  • 72
  • 102
  • 15
  • 87

Question 99

Question
Which feature must a non-operational email have? Select the best answer.
Answer
  • A subject line with 50 characters or less
  • At least one image
  • A preview test sent for review prior to the deployment
  • An unsubscribe link

Question 100

Question
Match the A/B testing winner criteria with their correct definitions. Select the correct term for each description from the pull-down. This registers when images are downloaded in an email and a Marketo tracking pixel loads. [blank_start]Opens[blank_end] This measures the relevancy and context of an email by taking the number of unique clicks divided by the number of unique opens. [blank_start]Click to Open%[blank_end] This shows the number of people who interacted with links in your email. [blank_start]Clicks[blank_end] This shows the effectiveness of the content in your program based on a proprietary algorithm. [blank_start]Engagement Score[blank_end]
Answer
  • Opens
  • Click to Open%
  • Clicks
  • Engagement Score
  • Open
  • Click to Open%
  • Clicks
  • Engagement Score
  • Opens
  • Click to Open%
  • Clicks
  • Engagement Score
  • Opens
  • Clicks to Open%
  • Clicks
  • Engagement Score

Question 101

Question
Which element is NOT typically found on a landing page? Select the best answer.
Answer
  • Subject line
  • Body text
  • Hero image
  • Headline

Question 102

Question
A marketer would like the recipient's first name to appear on a landing page. Which type of token should the marketer use? Select the best answer.
Answer
  • Lead (person) token
  • Company token
  • Landing page token
  • My token

Question 103

Question
Which is the main advantage of using a select (picklist) field instead of a text field in your forms? Select the best answer.
Answer
  • Select fields look better on mobile devices.
  • It is easier to create select fields in the form editor.
  • The data will all be entered the same way, making for a cleaner database.
  • Visitors can enter their own text, making for a more accurate database.

Question 104

Question
Which types of fields can be added to a form? Select the best answer.
Answer
  • A maximum of 10 fields from the database which are determined by the administrator
  • Only the text fields in the database
  • All custom fields in the database
  • Only the standard database fields

Question 105

Question
Match each report to the correct description. Select the matching report type from the pull-down. View email metrics for your email send, including opens, clicks, and unsubscribes. [blank_start]Email Program Dashboard[blank_end] View basic program metrics, like members and success. [blank_start]Program Performance Report[blank_end] View statistics on the individual links in your emails. [blank_start]Email Link Performance Report[blank_end] Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc. [blank_start]Email Performance Report[blank_end] Identify the number of people who completed forms in your landing pages, and how many of them were new people. [blank_start]Landing Page Performance Report[blank_end]
Answer
  • Email Program Dashboard
  • Program Performance Report
  • Email Link Performance Report
  • Email Performance Report
  • Landing Page Performance Report
  • Email Program Dashboard
  • Program Performance Report
  • Email Link Performance Report
  • Email Performance Report
  • Landing Page Performance Report
  • Email Program Dashboard
  • Program Performance Report
  • Email Link Performance Report
  • Email Performance Report
  • Landing Page Performance Report
  • Email Program Dashboard
  • Program Performance Report
  • Email Link Performance Report
  • Email Performance Report
  • Landing Page Performance Report
  • Landing Page Performance Report
  • Email Program Dashboard
  • Program Performance Report
  • Email Link Performance Report
  • Email Performance Report

Question 106

Question
Which statement is true regarding the period cost? Select the best answer.
Answer
  • It is only in U.S. currency.
  • It is used to determine Marketo subscription cost.
  • It is the amount of money spent on a program.
  • It is not able to be set up for multiple months.

Question 107

Question
Which is NOT a benefit of using My Tokens in a program? Select the best answer.
Answer
  • It decreases the amount of time required to build a new program.
  • It ensures consistent application of best practices among team members.
  • It reduces the chance of inconsistency or error in program assets.
  • It personalizes emails and landing pages.

Question 108

Question
Which can be considered a success status for a webinar program? Select the best answer.
Answer
  • Unsubscribed
  • No show
  • Member
  • Attended
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