Web pages of short, mostly postings by an individual that are arranged chronologically

Mini Messages of 140 characters or less.

A category for discussion groups within Usenet.

A web page that allows anyone to edit it

Changing the way you learn

Question 1

Question

You wish to reach a new target audience who are actively looking for the types of products or services your company provides, which of the following digital marketing channels is most appropriate?

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f16da31a-38d8-4a9e-9a2f-47856f5ff326 (image/png)

Answer

Social media marketing
Search engine marketing
Mobile marketing
Email marketing

Question 2

Question

Digital marketing is characterised as a new form of marketing because it _______ _______ output schedules and budgetary constraints. Choose one from the following to complete the sentence:

Answer

further emphasizes
detracts from
liberates from
ties into

Question 3

Question

In recent years there has been a dramatic shift in the dynamic within marketing. With digital marketing in particular the power and influence is now considered to be centered around the ______. Choose one of the following to complete the sentence:

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cc28499d-09e6-4c70-a4f5-35ba19b07ce2 (image/png)

Answer

publisher
consumer
community
business

Question 4

Question

Iteration is a key principle of successful digital marketing. What does this mean? Choose one of the following:

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b937bdf7-ecdb-4c0c-8bb5-80fc0a768897 (image/png)

Answer

Guiding the customer towards their needs and suggesting how to fulfill them.
Planning and adjusting marketing initiatives based on customer engagement.
Believing that by continually advertising the customer will believe your proposition.
Driving sales through branding and refining the product offering.

Question 5

Question

You are in your local shopping centre and there is a hotspot associated with one of the stores which surveys for local end-users with open connections. The store then offers a 50% discount to local end-users based on presentation of a coupon. What is being described here? Choose one from the following:

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66240133-df1b-4b9d-be25-0773f7736b29 (image/png)

Answer

MMS marketing
Email marketing
Bluetooth proximity marketing
QR proximity marketing

Question 6

Question

There is a significant new trend in geo-location services with mobile. Which one of the following is a location-based social media service? Choose one from the following:

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6071c87c-0ea6-49a2-b2be-7852ded75d16 (image/png)

Answer

TweetPic
Google Alerts
LinkedIn
Foursquare

Question 7

Question

An effective Search Engine Optimisation (SEO) plan involves two key dimensions. What are they? Choose one from the following:

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42ae4132-f93c-4923-887b-429f69984796 (image/png)

Answer

Off-site and directory
Homepage and off-site
On-page and off-page
Blog site and micro site

Question 8

Question

Google AdWords has a special tool that helps gauge likely traffic volumes for keywords. What is it called? Choose one from the following:

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16cfedb4-9a32-4666-b760-67658deb5735 (image/png)

Answer

Keyword Planner tool
Contextual Targeting tool
Ad Preview tool
Placement tool

Question 9

Question

What is the term which describes the position of a website in search results based on the number and quality of all websites that link to it, as well as some other factors? Choose one from the following:

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3372ac45-65b0-4c1b-b6a2-86f08c6d9697 (image/png)

Answer

Canonicalisation
Prominence
Ranking
Placement

Question 10

Question

What kind of advertising revenue model is referred to when ads display within search results, and are only paid for when the consumer clicks on the ad? Choose one from the following:

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89406d37-786c-4fcf-8ee6-c6f40266f993 (image/png)

Answer

CPM advertising model
CPA advertising model
CPC advertising model
CTR advertising model

Question 11

Question

Which of the following is the most commonly used tool to monitor, track and segment traffic to your website?

Answer

Google Analytics
StatCounter
Alexa
Google Webmaster tools

Question 12

Question

______ _____ is the term used to describe the process of collecting, measuring and analyzing website data? Fill in the blank by choosing one from the following:

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dbe6250b-2514-48db-93da-f7f0f4ae3ae9 (image/png)

Answer

Web Analytics
Metrication Analysis
Web Dynamics
Research Analytics

Question 13

Question

You have heard that there are three primary sources of website traffic? Which one of the following is NOT a primary source of traffic? Choose one from the following:

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a9ee3639-9325-404c-a1c5-42da383d1b1d (image/png)

Answer

Mirror
Search engine
Referring
Direct

Question 14

Question

What is an ad impression? Choose one from the following:

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68a12f1c-283b-4a86-85f1-733829be026a (image/png)

Answer

When a web page loads within a browser
When an ad generates a lead or sale
When a user views an ad
When a user clicks on an ad

Question 15

Question

What is the term used to describe when a customer arrives at a specific web page and completes a predefined action? Choose one from the following:

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45440ce8-4cf3-49df-af3c-7f93b33d189f (image/png)

Answer

Completion
Bounce
Calculation
Conversion

Question 16

Question

What number does the term CPM refer to? Choose one from the following:

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e961c173-041d-48ec-800a-4d0137616bf8 (image/png)

Answer

Cost Per Click
Cost Per Million
Cost Per Thousand
Cost Per Hundred

Question 17

Question

What name do Twitter users give to the account name identifier: @username? Choose one from the following:

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51ac26c7-5649-455b-9061-12a5d4e3398a (image/png)

Answer

Aka
Alias
Tag
Handle

Question 18

Question

Public posts on your Google+ Brand page have a key benefit in search. What is it? Choose one from the following:

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e3a4fc72-9df0-460d-b685-e19f5aff46f8 (image/png)

Answer

Google screens from search
Google presents as paid search
Google promotes within Hangouts
Google recommends in search

Question 19

Question

Which one of the following is NOT a privacy setting for viewing videos on YouTube? Choose one from the following:

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e5322c5e-521f-4eda-bfb6-3dc709c502c5 (image/png)

Answer

Listed
Private
Unlisted
Public

Question 20

Question

What symbol denotes a topic in a conversation on Twitter? Choose one from the following:

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2189694e-822b-451f-8f3f-2f4ff050b44b (image/png)

Answer

Question 21

Question

Which one of the following would not be considered as a Key Performance Indicator (KPI) for your organic Twitter account engagement? Choose one from the following:

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48ecfdc6-bdb6-40b1-bafa-30669f93e1d5 (image/png)

Answer

Mentions
Re-tweets
Favourites
Promoted Tweets

Question 22

Question

Where will you next click in the screen shown in order to create a special branded area for your company within Google+ ? Choose the correct area (A, B, C, or D) below:

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0164f35c-0d36-4ea2-8873-a797e885d593 (image/png)

Answer

Question 23

Question

Where would you first click in the screen shown to also add your micro-blogging feeds to your LinkedIn profile? Choose the correct area below (A, B, C, or D):

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6ea91261-c944-40cb-bd19-1385df7d3700 (image/png)

Answer

Question 24

Question

You have just setup a YouTube Channel for your new business. Where would you first click in the screen shown in order to enable monetization for your new YouTube Channel. Chose the correct area (A, B, C, or D) below

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3d780cf6-c21e-442f-b5fc-de1b26440fdf (image/png)

Answer

Question 25

Question

Where would you click on the screen shown to find out what is currently trending? Choose the correct area (A, B, C, or D) below:

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81be8ac5-b112-4565-9885-369c575db497 (image/png)

Answer

Question 26

Question

There are unique opportunities for both consumers and businesses with mobile marketing. Opportunities which make it possible to pitch offers, products or coupons at a particular time and place. What is the marketing term to describe this? Choose one from the following:

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37aa75ff-1008-4fd0-9088-4c715cba6acf (image/png)

Answer

Scenario based
Value add
Location based
Opportunity based

Question 27

Question

Which one of the following is the most common KPI (Key Performance Indicator) for an App. Choose one from the following:

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777240fd-27a3-452b-ab95-11ac23405a5e (image/png)

Answer

Bounce rate
Downloads
Open rate
Session length

Question 28

Question

What does SEO stand for?

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54b32793-d308-414a-bb00-87a0ff8ffc02 (image/png)

Answer

Social Media Marketing
Search Engine Optimization
Search Engine Organisation
Social Engagement Operations

Question 29

Question

Which of the following gives the correct order of the steps in the new product development process?

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0d09aec6-05e8-4209-b0ad-a56af6fdc9d0 (image/png)

Answer

development, idea generation, screening, idea evaluation, commercialization
idea generation, idea evaluation, development, screening, commercialization.
idea generation, screening, idea evaluation, development, commercialization.
screening, idea generation, idea evaluation, development, commercialization.

Question 30

Question

Blogs or weblogs are

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7d052f89-4052-43db-b8b0-eaf81aa152f9 (image/png)

Answer

Web pages of short, mostly postings by an individual that are arranged chronologically
Mini Messages of 140 characters or less.
A category for discussion groups within Usenet.
A web page that allows anyone to edit it

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Digital Ready General Quiz

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Question 26

Question 27

Question 28

Question 29

Question 30

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	Created by DigitalReady about 9 years ago