36772028
Description
Quiz by Robert Burwell, updated more than 1 year ago
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Created by Robert Burwell
over 2 years ago
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Question 1
Question
Of the following website functions, which is the most important?
Answer
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Having free reports, downloads, etc
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Describing the services your company provides
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Capturing email addresses of visitors
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Having contact information on every page
Question 2
Question
The best way to promote a business with social media is
Answer
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To advertise your company, services and products
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To collect as many contacts as possible
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Offer a lot of helpful and free information
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Invite potential clients to visit your website
Question 3
Question
On-page search engine optimization refers to
Answer
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Programming keywords into a website
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Evaluating each page of a website for design
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The amount of links coming into your website
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The number of search engine sites a website is submitted to
Question 4
Question
The best way to improve search engine ranking is with
Answer
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Video
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A blog
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Having at least 500 words of text per page
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Using a lot of graphics per page
Question 5
Question
The main objective to branding is which of the following?
Answer
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To have potential customers recognize your logo and marketing materials
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To earn trust from your customers
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Promotional materials that match and coordinate
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Having a unique tag line
Question 6
Question
Which of the following marketing techniques are most likely to pay you?
Answer
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Pay per click advertising
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Using social media marketing strategies
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Posting press releases
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Article marketing
Question 7
Question
Which of the following link exchanges is the most effective for increasing search engine rank?
Answer
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Ask everyone you know to link to your website
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Exchange links with businesses in a related industry
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Purchase links from a link exchange company
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Creating a long list of recommended links on a link page
Question 8
Question
When is it most ideal to send a press release?
Answer
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Only when there is "big news" happening
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Only around the holidays
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When news seems to be slow
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Tuesday through Thursday for anything newsworthy
Question 9
Question
What is the best way to make money "while you sleep"?
Answer
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By dreaming up good marketing ideas
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Selling stuff on eBay
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Having products on your website
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Having a spouse who works the night shift
Question 10
Question
The best way to increase the possibility of website visitors following through on contacting you is
Answer
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Offer a 1-800-#
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Tell them to call you today
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Offer a freebie "take away" with your contact information
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Offer testimonials
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