Key Words

Where buyers and sellers meet to exchange goods and service.

Paying a percentage of the sales revenue generated by a business or product.

The person who ultimately uses (or consumes) a product.

Where buyers and sellers meet to exchange goods and service.

Part of a market that contains a group of buyers with similar buying habits, such as age or income.

A diagram that shows the range of possible positions for two features of a product, such as low to high price and low to high quality.

Data that can be expressed as numbers and can be statistically analysed

Demand backed by the ability to pay

A group of similar products made by a business like a number of different soap powders.

a price is very important in the decision about whether or not to buy.

a percentage of the sales revenue generated by a business or product.

a group of people are brought together to answer questions and discuss a product, brand or issue.

Paying a percentage of the sales revenue generated by a business or product.

The right given by one business to another to sell goods or services using its name.

Part of a market that contains a group of buyers with similar buying habits, such as age or income.