social media and public relations exam study quiz

YOU RELY ON CORE COMPETENCIES INCLUDING THE ABILITY TO RESEARCH AND PLAN.

IT MEANS HANDLING COMMUNICATIONS IN THE SPOTLIGHT BECAUSE OF THE INCREASING USE OF SOCIAL MEDIA.

SHIFT YOUR MINDSET TO UNITE COMMUNICATIONS AND COLLABORATIVE TECHNOLOGY.

Spearheads and guides the social media process. Their responsibilities are they get ready for policy development. Assemble a social media team to assist. Does research and policy writing. Communicates and measures policy compliance.

Appreciated how social media collaboration starts on the inside of the organization and breaking down silos to increase sharing.

They must educate and redirect an organization to implement a new communication process.

That social media is needed in the workplace.

That they need to evaluate how consumers are sharing company information.

Realizing that the PR Policymaker that was once a less known vacant spot needs to be filled immediately. In some cases it was the uh oh moment and other cases it was the ah ha moment.

When you get a seat at the boardroom.

When you first develop your social media plan.

When you get your social media team together.

When you get your first complaint online.

The person who monitors social media conversation.

The professional who monitors social media sharing.

A pr person who works strategically to evaluate how social collaboration can start internally.

Master of the metrics.

Handling concerns or resistance, transition over time, having a plan of action.

Share information between employees on google docs.

Create social media platforms for employees to use internally.

Hire for open positions internally.

Simple document and sharing project management, collaboration and web presentations, enterprise 2.0 collaboration and innovation.

If your company uses social media already, what platforms they use, and if your boss thinks its important.

The age range of your co-workers, if your business requires social media, and who are your stakeholders.

A go from your executives.

Consumer participation.

A sense of urgency .

Evaluation of company statistics.

convince senior mgmt there is a sense of urgency, buy in from execs, create a coalition, have solid plan, constant communication, create ongoing messages, create winning examples, empower peers, see final change in office culture.

talk to your boss,

ask consumers

take a survey

A pr professional who proactively builds crisis management plans.

A pr professional that has a seat at the boardroom.

A pr professional who knows an old communications process doesn't enable the company to reach social media success.

A pr professional that is a hybrid professional.

Analyze the social media statistics of how employees are communicating.

Analyze the company's sharing potential and consumer engagement.

Analyze the company's current communication process, identify new procedures, create a new process and management of information.

Helping to introduce and implement new procedures.

Convincing the C-Suite and entire team you need new procedures.

Disregarding old procedures that were put in place.

Set up a consumer response system

Set up a Customer Intelligence System,Build a Two Prong Content Approach,Focus on Department Sharing, Focus on Universal Sharing, Develop a Social Media Playbook,Build a Gatekeeper System

Set up a internal collaboration system.

a social media how-to guide

a social media strategy.

a social media rulebook.

the olivia pope of crisis management.

a pr professional that realizes every company today can face a crisis but proactively builds crisis prevention plans.

a pr professional who understands that communication first starts internally.

to fix crisis before they happen.

to proactively monitor social media conversations and track the senti- ment of customers and other stakeholders when conversations are under “control.”

to cover up mistakes.

social media organizational chart, comment response chart, shell of the message, your target media, IET( identify, evaluate, train) process for social crisis measurement.

metrics, negative response chart, goals for the month.

participation chart, social media organization chart, and target media.

so that you can get funding.

so that any crisis will be handled by you first.

so that your company will have an outlet to tell its side of the story. its important to build relationships with bloggers, journalists, media outlets, so they will come to you to get info first.

an organizer of communications vs relationship builder

strategic practice that digs into the psychographics of people based on like mindedness and common critical issues vs the pr pro who knows and old communication process does not enable the company to reach social media success.

a hybrid pr pro vs a master of the metrics.

develop audience profiles, create a comment response chart, develop an internal collaboration chart.

developing detailed audience profiles, use technology to analyze direction and growth of your relationship, and creating strategies based on a web community’s culture.

build relationships internally, use technology to analyze universal sharing, give incentives.

At the top of the relationship stairway and is someone who you will trust to further your initiative or cause and who you will handle your brand with the upmost respect.

Someone who uplifts your brand wherever they go.

A person that markets your brand on social media.

After you monitor relationships in your organization.

After you ask your CEO for the ok.

You begin relationship analyzing as you plan your communications program; once you move from relationship building, you move to relationship examining.

twitter gives newsworthy information

Facebook: share exclusive promotions and info about product discounts for only Facebook fans, create an engaging environment in which consumers interact with the brand and their peers from “likes” and comments on the wall posts to trivia and contests. Twitter: Share newsworthy info related to your brand that interests the community, recognize, thank, and reward customers. Bloggers and stakeholders for sharing your brand info and activities. Google+: enables businesses to organize audience segments in circles; to differentiate customers, prospects, partners, vendors, bloggers media and so on. And to create more targeted communications for each group. (pg. 96) Google+: enables businesses to organize audience segments in circles; to differentiate customers, prospects, partners, vendors, bloggers media and so on. And to create more targeted communications for each group

enables businesses to organize audience segments in circles; to differentiate customers, prospects, partners, vendors, bloggers media and so on. And to create more targeted

Public relations and reputation produced 47.7 million entries on a Google search. Additionally by searching public relations, reputation and social media returned more than 29.4 million resources.

Because PR is all about reputation.

Because brands only care about how they are perceived by the public.

Build a team of relentless sentiment auditors.

Create trainings for employees for them to understand how important reputation is.

Be more proactive with brand reputation.
Provide internal education about brand value and voice.
Build a team of relentless sentiment auditors.

Because PR reps can already spin any bad reputation and make it good.

It’s a natural position because the PR person is typically already immersed in the negative communications issues, the crisis situations, or the damaged reputation. They also have the skills to minimize or neutralize the issues and concerns.

They also have the skills to minimize or neutralize the issues and concerns.

Building Human Face
, Helping Stakeholders to Understand the Brand’s Core Values
,Learning the Best Ways to Monitor and Measure Sentiment
, Growing the Reputation Task Force Team.

Learning the Best Ways to Monitor and Measure Sentiment

Helping Stakeholders to Understand the Brand’s Core Values


Analyze the sentiment of competitors in comparisons to your own over a period of time.

Compare fluctuations in positive and negative sentiment on different platforms.

Compare fluctuations in positive and negative sentiment on different platforms. - Review audience emotion and tome of content during specific incidents or events. - Analyze the sentiment of competitors in comparisons to your own over a period of time. - Watch influencer sentiment closely to make sure it remains positive. Track positive and negative sentiment over time, and tie it to public confidence and the brand’s overall reputation (done through brand awareness/perception analysis, which can be pre-PR versus post-PR for the long–term.

By using the 8 PR practices to create positive change and impact, and lead your peers to productivity, collaboration, or innovation

By leading your peers to productivity, taking risks, and being transparent.

By being fearless, by using the 8 PR practices, and by making the change inside of you first.

To be the first one in your organization to use the new technology.

To move away from the numbers, and focusing on the characteristics to “create” influence.

To be transparent.

Motivational skills, trust, honesty.

Love for your job, industry experience, gaining respect of your peers.

Trust - In-depth knowledge - Industry expertise - Intense motivation - Pure passion - Winning attitude - Giving spirit

An algorithm - A measure of your ego - A right - Control or authority - A popularity contest - An award - Power to push messages - Static - Exclusive to Social Media - The End Game - Peers dictating how each new practice is shaped  

Being in control of everyone else.

Exclusive to social media.

The true change agent, the executer, the implementer.

Phase One: Change Thinker & Visualizer Phase Two: Change Talker & MotivatorPhase Three: Simple Change Activator Phase Four: Complex Change Activator Phase Five: The True Change Agent

The observer, the message relayer, the true change agent.

Because PR predictions are based on consumer behavior and the technology that facilitates how people want to be entertained, educated, informed and recognized and connected to others with similar passions. Change is the new constant.

Because in PR and Social media everyone has an opinion.

Because predictions keep company's on their feet.

PR became something you could do for free.

PR became a global phenomenon.

Communication techniques advanced, additional practices surfaced, and your roles and responsibilities changed and grew in importance. 

It begins with your CEO because he/she is the boss of the company.

It begins with You. You must first visualize where you are with social media and your own participation. 

It begins with the people who create the social media platforms.

1. Traditional Communicator with no social media experience.  2. PR/Communicator learning social media and practicing traditional and social communication.  3.  Communicator Skilled in social media SEO, web, video and technology. 4. Integrated PR communicator working cross functionally .  5. Communications Strategist Hybrid guiding all communications with a seat at the boardroom. 

The rookie, the seasoned, the know it all.

PR/Communicator learning social media and practicing traditional and social communication, the internal collaboration generator, the pr pro with a seat at the boardroom table.

Instagram, Snapchat, and Vine

Facebook, Twitter, and youtube.