Question 1
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There are two types of product development basics: [blank_start]modular products[blank_end] and [blank_start]product platforms[blank_end] .
Answer
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product platforms
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modular products
Question 2
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Modularity is the degree to which a [blank_start]complex[blank_end] product can be built from smaller [blank_start]components[blank_end] that can be created [blank_start]independently[blank_end], but function together. Example of a modular product would be PC . Because it has components like [blank_start]operating system[blank_end], [blank_start]disk drive[blank_end], memory and CPU.
Answer
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complex
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components
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independently
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operating system
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disk drive
Question 3
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When should a company develop a modular product?
When the pace of the [blank_start]technological change[blank_end] is high
When the components do not have to be [blank_start]highly integrated[blank_end]
When [blank_start]technical standards[blank_end] have been established
When customer demand is [blank_start]heterogeneous[blank_end]
Answer
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technological change
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technical standards
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highly integrated
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heterogeneous
Question 4
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Pros of developing modular products:
Question 5
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Automobile platform is an example of product platforms. Product platforms are a common technological base to which different features are added to create a family of products.
Question 6
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pros and cons of using a product platform:
Companies use platforms to :
[blank_start]Offer More variety[blank_end] to customers without [blank_start]straining organizational efficiencies[blank_end]
[blank_start]Reduce costs: manufacturing, design[blank_end]
Reduce [blank_start]product cycle time[blank_end]
Downsides of platforms:
Reduces [blank_start]product distinctiveness[blank_end]
Increases demands for [blank_start]organizational coordination[blank_end]
Leads to the [blank_start]“over design” of low-end[blank_end] products
Answer
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Offer More variety
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straining organizational efficiencies
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Reduce costs: manufacturing, design
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product cycle time
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product distinctiveness
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organizational coordination
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“over design” of low-end
Question 7
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Companies may decide to fulfill only some of the unfulfilled needs. The ones which are the most important or which affect buying
Question 8
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[blank_start]Conjoint analysis[blank_end] 同埋 [blank_start]Kano Method[blank_end] 係兩個 methods to decide what product features should be kept
Answer
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Conjoint analysis
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Kano Method
Question 9
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Customers tend to think collectively, so if you ask customers directly, you can't get good answers
Question 10
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Conjoint Analysis:
[blank_start]Regression analysis[blank_end] is performed to find out the [blank_start]importance of each attribute[blank_end]
The regression weights provide a [blank_start]quantitative[blank_end] measure of the [blank_start]importance of each feature to customers[blank_end].
Question 11
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Conjoint A statistical tool that allows assess: 相對重要性, 最好組合
The [blank_start]relative importance[blank_end] to customers of different product features (including price)
The [blank_start]best combination of features[blank_end] to meet their needs, even when customers are not aware of the value they ascribe to those features
Question 12
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Limitations of Conjoint analysis includes: (產品特色之間要獨立, 可能會變到好複雜, 可能客人唔清楚product category)
The attributes should be [blank_start]independent[blank_end]
Too many attributes and the conjoint analysis become too [blank_start]complex[blank_end]
Respondents should be [blank_start]familiar[blank_end] with the product category
[blank_start]Uncertainty about product attributes[blank_end] to include in the conjoint analysis study
Linear relationship between [blank_start]attribute and satisfaction[blank_end]
Question 13
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Kano method: Rate on a scale of 1-5:
Have no impact on satisfaction or dissatisfaction => [blank_start]Indifferent Quality[blank_end]
These attributes provide satisfaction when fulfilled, but Do Not cause dissatisfaction when not fulfilled => [blank_start]Exciters/delighters[blank_end]
These attributes result in satisfaction when fulfilled, but cause dissatisfaction when not fulfilled => [blank_start]Performance/Linear[blank_end]
These attributes are taken for granted when fulfilled, but cause dissatisfaction when not fulfilled => [blank_start]Must-haves[blank_end]
Answer
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Indifferent Quality
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Exciters/delighters
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Performance/Linear
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Must-haves
Question 14
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stage gate is a [blank_start]decision-making tools[blank_end] that [blank_start]restricts the investment[blank_end] in the [blank_start]more costly stages[blank_end] of innovation process until they milestones have been met
Answer
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decision-making tools
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restricts the investment
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more costly stages
Question 15
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Stage 1: [blank_start]scoping[blank_end] => stage 2: [blank_start]build business case[blank_end] => stage 3 => [blank_start]development[blank_end] => stage 4: [blank_start]testing and validation[blank_end] = > stage 5: launch
Answer
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scoping
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build business case
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development
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testing and validation
Question 16
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For Criteria:
What the project is judged against in order to make the go/kill and prioritization decisions.
For output: Results of the gate review. Gates must have clearly articulated outputs including: a decision (go/kill/[blank_start]hold[blank_end]/[blank_start]recycle[blank_end])