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Objective 1 Test

Description

For students taking Ms. Keller's Strategic Marketing course.
Kathleen Keller
Quiz by Kathleen Keller, updated more than 1 year ago
Kathleen Keller
Created by Kathleen Keller almost 8 years ago
1020
1
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Resource summary

Question 1

Question
Products that are not necessities but are simply desired by the consumer are which components?
Answer
  • Needs
  • Wants
  • Target markets
  • Promotions

Question 2

Question
Informing, persuading and reminding customers about a good or service is which part of the marketing mix?
Answer
  • Place
  • Price
  • Product
  • Promotion

Question 3

Question
Having the product available at the right time and location is which part of the marketing mix?
Answer
  • Place
  • Price
  • Product
  • Promotion

Question 4

Question
The group of potential buyers is which component?
Answer
  • Consumer
  • Customer
  • Market
  • Want

Question 5

Question
Intangible items that satisfy customer’s needs and wants are which components?
Answer
  • Goods
  • Markets
  • Promotions
  • Services

Question 6

Question
The person who uses the product serves which role?
Answer
  • Consumer
  • Customer
  • Market
  • Target market

Question 7

Question
McAllisters Deli determined it would like to increase revenues by 13% over the next 18 months. This is an example of which element of a strategic marketing plan?
Answer
  • Marketing objectives
  • Mission statement
  • Situational analysis
  • Strategic directions

Question 8

Question
Harris Teeter grocery offers triple coupons and rainchecks for sold out items. It is the only store in the area to offer these services. This is an example of which element of a strategic marketing plan?
Answer
  • Competitive advantages
  • Marketing objectives
  • Mission statement
  • Situational analysis

Question 9

Question
Polka Dots, a local boutique, wants to offer a new service to its customers. It has equipment to personalize small gifts and wants to expand to personalize clothing as well. This is an example of which marketing philosophy orientation?
Answer
  • Market
  • Production
  • Sales
  • Societal marketing

Question 10

Question
Blue Ridge Manufacturing always focused development on the goods it can provide, based on its staff’s abilities and expertise. This is an example of which marketing philosophy orientation?
Answer
  • Market
  • Production
  • Sales
  • Societal marketing

Question 11

Question
Ty Toy Company introduced a new product that will allow children to buy and care for stuffed animals through the Internet. This is example of which element of a strategic marketing plan?
Answer
  • Marketing objectives
  • Mission statement
  • Situational analysis
  • Strategic directions

Question 12

Question
Foster’s Grill is a new restaurant that specializes in made-to-order hamburgers. Before the restaurant opened, it researched other nearby restaurants, its competitors, to ensure it was offering something unique. This is an example of which marketing philosophy orientation?
Answer
  • Market
  • Production
  • Sales
  • Societal marketing

Question 13

Question
The Carolina Panthers want to ensure that season ticket holders are satisfied with the amenities the coliseum offers and to better understand the public’s perception of the team. This will help to forecast next season’s demand on tickets. This is an example of which marketing philosophy orientation?
Answer
  • Market
  • Production
  • Sales
  • Societal marketing

Question 14

Question
Companies are not allowed to send mass e-mails to consumers who have not requested its advertisements. This is best classified as which factor that impacts the external marketing environment?
Answer
  • Demographic
  • Economic
  • Political and legal
  • Social

Question 15

Question
John is nearing retirement age. He is very active and tries to stay busy in his free time. He is best classified as which factor that impacts the external marketing environment?
Answer
  • Demographic
  • Political and legal
  • Social
  • Technological

Question 16

Question
Susan overcharges three of her clients on a regular basis. She does this intentionally to make more profits for the company. This is an example of which form of social responsibility?
Answer
  • Economical
  • Ethical
  • Legal
  • Philanthropical

Question 17

Question
Beth likes to have access to the products she wants and share an opinion about products she uses. This can be best classified as which factor that impacts the external marketing environment?
Answer
  • Demographic
  • Economic
  • Political and legal
  • Social

Question 18

Question
Andrew works for a local, small, start-up business and only earns $12,000 a year. This is best classified as which factor that impacts the external marketing environment?
Answer
  • Demographic
  • Economic
  • Political and legal
  • Social

Question 19

Question
Home Depot promotes and financially supports Habitat for Humanity, a non-profit homebuilding effort that provides homes for those in need. This is an example of which form of social responsibility?
Answer
  • Economical
  • Ethical
  • Legal
  • Philanthropical

Question 20

Question
Anna owns a medical supply company. One of her major clients overpaid its bill, and Anna decided to notify it and refund the money. This is an example of which form of social responsibility?
Answer
  • Economical
  • Ethical
  • Legal
  • Philanthropical

Question 21

Question
Recently, several companies have been required to recall products due to the risk of lead paint. This is best classified as which factor that impacts external marketing environment?
Answer
  • Demographic
  • Political and legal
  • Social
  • Technological

Question 22

Question
A local advertising agency uses the most current computers and software to produce its ads to be placed on the Internet. This is best classified as which factor that impacts the external marketing environment?
Answer
  • Demographic
  • Political and legal
  • Social
  • Technological

Question 23

Question
XM and Sirius, two satellite radio providers, decided they would like to merge operations. They notify the proper agencies of this proposal. This can best be classified as which factor that impacts the external marketing environment?
Answer
  • Demographic
  • Political and legal
  • Social
  • Technological

Question 24

Question
Alan changed jobs three times in the last six years. Each time, he relocated to another state. He can best be classified as which factor that impacts the external marketing environment?
Answer
  • Demographic
  • Political and legal
  • Social
  • Technological

Question 25

Question
A company examines data collected about customers to determine if there are purchasing habits that it can use to better target a segment of the market. This is an example of which stage in the Customer Relationship Management cycle?
Answer
  • Capturing customer data based on interactions
  • Identification of the best customers for the company
  • Leveraging the customer information
  • Storing and integrating customer data using information technology

Question 26

Question
When a customer purchases a song from iTunes, Apple collects that information about the user’s preferences and choices. This is an example of which stage in the Customer Relationship Management cycle?
Answer
  • Identification of customer relationships
  • Identification of the best customers for the company
  • Leveraging the customer information
  • Understanding the interactions of the current customer base

Question 27

Question
Sprint empowers its customer service representatives to offer discounts to long-established customers in order to solve a problem. This is an example of which stage in the Customer Relationship Management cycle?
Answer
  • Capturing customer data based on interactions
  • Identification of customer relationships
  • Leveraging the customer information
  • Storing and integrating customer data using information technology

Question 28

Question
A magazine publisher collects information about a customer’s opinions and religion when the customer visits the company website and subscribes to a free e-mail newsletter. This is an example of which stage in the customer relationship management cycle?
Answer
  • Capturing customer data based on interactions
  • Identification of customer relationships
  • Identification of the best customers for the company
  • Leveraging the customer information

Question 29

Question
A company collects information from open-ended comments during registration of a software product. This is an example of which stage in the Customer Relationship Management cycle?
Answer
  • Capturing customer data based on interactions
  • Identification of customer relationships
  • Leveraging the customer information
  • Storing and integrating customer data using information technology

Question 30

Question
Target collects information at its corporate office about customer returns, names, addresses, and other contact information. This is an example of which stage in the Customer Relationship Management cycle?
Answer
  • Identification of customer relationships
  • Identification of the best customers for the company
  • Leveraging the customer information
  • Storing and integrating customer data using information technology
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