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Objective 2 Test

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This test is for Strategic Marketing students in a high school setting.
Kathleen Keller
Quiz by Kathleen Keller, updated more than 1 year ago
Kathleen Keller
Created by Kathleen Keller almost 8 years ago
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Resource summary

Question 1

Question
Philosophy uses a red-, white-, and pink-striped cylinder box to promote its holiday bodywash and lotion with a candy-cane scent. The packaging is designed to increase sales during the holiday season. This is an example of which factor affecting consumer buying behavior?
Answer
  • Cultural
  • Personal
  • Psychological
  • Social

Question 2

Question
Homewood Homebuilders purchases lumber to build homes. The home builder is an example of which category of business customers?
Answer
  • Governments
  • Institutions
  • Producers
  • Resellers

Question 3

Question
Wachovia has policies that guide operational behavior. Employees are expected to conduct business within those guidelines. This is an example of which aspect of business buying behavior?
Answer
  • Business ethics
  • Buying situations
  • Customer service
  • Evaluation criteria

Question 4

Question
In the U.S. it is appropriate to greet others by shaking hands. This is an example of which factor affecting consumer buying behavior?
Answer
  • Cultural
  • Personal
  • Psychological
  • Social

Question 5

Question
Alesha is familiar with the Citgo brand of gas and purchases from the same gas station each time. This is an example of which category of consumer decision making?
Answer
  • Cultural
  • Extensive
  • Limited
  • Routine

Question 6

Question
Marketing seasonal body wash scents during the holiday season increases sales. This is an example of which factor affecting consumer buying behavior?
Answer
  • Cultural
  • Personal
  • Psychological
  • Social

Question 7

Question
Christian Louboutin is famous for expensive designer shoes with a red sole. Many celebrities enjoy wearing his shoes with short dresses to show off the red sole. Ashley decides to buy a pair of these shoes based on this trend. This is an example of which factor affecting consumer buying behavior?
Answer
  • Cultural
  • Personal
  • Psychological
  • Social

Question 8

Question
A local hospital contracts with premier landscaping service to maintain its lawn and gardens. This is an example of which category of business customers?
Answer
  • Government
  • Institutions
  • Producers
  • Resellers

Question 9

Question
A new doughnut company purchases a doughnut manufacturing machine. As part of the benefits to the company, the supplier installs the machine, trains the new owners, and services the machine on a monthly basis. This is an example of which aspect of business buying behavior?
Answer
  • Business ethics
  • Buying centers
  • Buying situations
  • Evaluation criteria

Question 10

Question
Jim typically buys Diet Coke soda. However, friends have started making comments about his boring soda selection. Jim decides to try a new soda, but wants to read all of the nutritional facts before making his choice. This is an example of which category of consumer decisionmaking?
Answer
  • Cultural
  • Extensive
  • Limited
  • Routine

Question 11

Question
A local car dealership is sending out a survey to all recent business purchasers of new cars. The purpose of the survey is to measure satisfaction and perception of the buying experience. This is an example of which aspect of business buying behavior?
Answer
  • Business ethics
  • Buying situations
  • Customer service
  • Evaluation criteria

Question 12

Question
Norma goes to Food Lion to purchase Country Crock margarine, the brand she always purchases. Because the store is out of her preferred brand, she compares brands and selects one based on low cholesterol. This is an example of which factor affecting consumer buying behavior?
Answer
  • Cultural
  • Extensive
  • Limited
  • Routine

Question 13

Question
Alex plans to purchase a car. He spends much time researching the various brands, makes, and models, of cars in his price range. This is an example of which category of consumer decision making?
Answer
  • Cultural
  • Extensive
  • Limited
  • Routine

Question 14

Question
Dunkin’ Donuts purchases the same coffee from the same supplier on a regular basis. It has established a contract and purchases the coffee in large quantities. This is an example of which aspect of business buying behavior?
Answer
  • Business ethics
  • Buying situations
  • Customer service
  • Evaluation criteria

Question 15

Question
Pillsbury’s Slice and Bake cookie dough targets working moms between the ages of 28 and 42 who are busy and pressed for time. It places ads for the cookie dough in Working Mother magazine. This is an example of which factor affecting consumer buying behavior?
Answer
  • Cultural
  • Personal
  • Psychological
  • Social

Question 16

Question
A local dentist office wants more fashion-forward uniforms to wear at work. It decides to order from Old Navy. What is the next step in the buying decision process for it to take?
Answer
  • Analyze post-purchase behavior
  • Conduct an information search
  • Evaluate alternatives
  • Recognize needs

Question 17

Question
Billy wants to purchase a new SUV. After looking at all SUVs, he eliminates all that are not hybrids. He begins to compare fuel efficiency, seating, safety, and price. What is the next step in the buying decision process for Billy to take?
Answer
  • Conduct an information search
  • Evaluate alternatives
  • Make a purchase decision
  • Recognize needs

Question 18

Question
Heather normally uses a popular brand of cosmetics, but recently started having problems anytime she wears the makeup. At the drugstore, Heather gathers information about other cosmetics companies and compares them to the products she is using. What is the next step in the buying decision process for Heather to take?
Answer
  • Analyze post purchase behavior
  • Conduct an information search
  • Evaluate alternatives
  • Make a purchase decision

Question 19

Question
Vitamin Water purchased a new water purification system to be used in its production facility. What is the last step in the buying decision process for it to take?
Answer
  • Analyze post-purchase behavior
  • Conduct an information search
  • Evaluate alternatives
  • Recognize needs

Question 20

Question
John is starting a landscaping business. He understands that he does not have many of the tools for the day-to-day operations of the business. What is the next step for John to take in the buying decision process?
Answer
  • Analyze postpurchase behavior
  • Conduct an information search
  • Evaluate alternatives
  • Recognize needs

Question 21

Question
The Charlotte Hornets are dissatisfied with its current scoreboards in the arena. What is the next step in the buying decision process for the Hornets to take?
Answer
  • Analyze post purchase behavior
  • Conduct an information search
  • Evaluate alternatives
  • Recognize needs

Question 22

Question
Dunkin Donuts asked suppliers to send in proposals for a new variety of coffee. What is the next step in the buying decision process for it to take?
Answer
  • Conduct an information search
  • Evaluate alternatives
  • Make a purchase decision
  • Recognize needs

Question 23

Question
Kate enjoys using her laptop, but feels it is getting outdated, and she is ready for an upgrade. What is the next step for Kate to take in the buying decision process?
Answer
  • Analyze post purchase behavior
  • Conduct an information search
  • Evaluate alternatives
  • Recognize needs

Question 24

Question
Amy is in the market to purchase a new washer and dryer. She is investigating brands, makes, and models that conserve energy and save money. What is the next step in the buying decision process for Amy to take?
Answer
  • Analyze post purchase behavior
  • Conduct an information search
  • Evaluate alternatives
  • Recognize needs

Question 25

Question
A new company decided it will market its strongest product on one radio station. This is an example of which target marketing strategy?
Answer
  • Undifferentiated or mass
  • Concentrated or niche
  • Multi-segment
  • One-to-one or individual

Question 26

Question
A local Italian restaurant advertises the introduction of a low-carb menu that is not offered by any other local restaurant. This is an example of which positioning strategy?
Answer
  • Product differentiation
  • Perceptual mapping
  • Positioning bases
  • Repositioning

Question 27

Question
Lowes is targeting consumers living in the Southwest with a new product offering. It is segmenting the consumer market based on which component?
Answer
  • Demographics
  • Geographics
  • Psychographics
  • Usage rate

Question 28

Question
A company is targeting consumers who have not purchased its products for several months. It is segmenting the consumer market based on which component?
Answer
  • Demographics
  • Geographics
  • Psychographics
  • Usage rate

Question 29

Question
Vitamin Water is targeting consumers who purchase its products in large quantities. It is segmenting the consumer market based on which component?
Answer
  • Demographics
  • Geographics
  • Psychographics
  • Usage rate

Question 30

Question
Coca-Cola advertised its product on a billboard in Los Angeles. This is an example of which target marketing strategy?
Answer
  • Demographics
  • Geographics
  • Psychographics
  • Usage rate

Question 31

Question
Vitamin Water advertises a product called Revive to runners, claiming that it improves recovery time after a long run. This is an example of which positioning strategy?
Answer
  • Product differentiation
  • Perceptual mapping
  • Positioning bases
  • Repositioning

Question 32

Question
A company is targeting consumers who enjoys running, reading, and eating healthy foods. It is segmenting the consumer market based on which component?
Answer
  • Demographics
  • Geographics
  • Psychographics
  • Usage rate

Question 33

Question
A company is targeting consumers who enjoy attending social events and trendy restaurants, and wearing fashionable clothing. It is segmenting the consumer market based on which component?
Answer
  • Demographics
  • Geographics
  • Psychographics
  • Usage rate

Question 34

Question
A company is targeting an older couple earning $82,000 each year with no children. It is segmenting the consumer market based on which component?
Answer
  • Demographics
  • Geographics
  • Psychographics
  • Usage rate

Question 35

Question
A company is targeting consumers living in England for a new game show on TV. It is segmenting the consumer market based on which component?
Answer
  • Demographics
  • Geographics
  • Psychographics
  • Usage rate

Question 36

Question
Harris Teeter is targeting 35- to 40-year-old, male consumers who earn approximately $42,000 each year. It is segmenting the consumer market based on which component?
Answer
  • Demographics
  • Geographics
  • Psychographics
  • Usage rate

Question 37

Question
A company is targeting middle-aged married couples that earn $105,000 each year. It is segmenting the consumer market based on which component?
Answer
  • Demographics
  • Geographics
  • Psychographics
  • Usage rate

Question 38

Question
A local coffee shop decided to expand its product offerings to compete with larger chain stores. Which target marketing strategy would best serve the local coffee shop?
Answer
  • Undifferentiated or mass
  • Concentrated or niche
  • Multisegment
  • One-to-one or individual
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