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Marketing Chapter 13 Study Guide

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Quiz on Marketing Chapter 13 Study Guide, created by LeAnn Hodges on 14/03/2017.
LeAnn Hodges
Quiz by LeAnn Hodges, updated more than 1 year ago
LeAnn Hodges
Created by LeAnn Hodges almost 8 years ago
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Resource summary

Question 1

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[blank_start]Distribution[blank_end] is the most challenging and complex part of marketing.
Answer
  • Distribution

Question 2

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For most products, distribution accounts for about [blank_start]10[blank_end] percent of total marketing costs.
Answer
  • 10

Question 3

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Distribution is one of the [blank_start]oldest[blank_end] and [blank_start]important[blank_end] parts of marketing.
Answer
  • oldest
  • important

Question 4

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Because a free enterprise economy is based on the matching of [blank_start]production and consumption[blank_end], distribution is essential to the effectiveness of free enterprise.
Answer
  • production and consumption

Question 5

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Distribution as a part of the marketing mix involves [blank_start]locations and methods[blank_end] used to make the product available to customers.
Answer
  • locations and methods

Question 6

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The success of a product or a business is usually influenced by many other [blank_start]businesses[blank_end].
Answer
  • businesses

Question 7

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A producer has to be concerned about where the product is produced, and where it will be [blank_start]sold or used[blank_end].
Answer
  • sold or used

Question 8

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The oldest and most basic part of marketing is [blank_start]distribution[blank_end].
Answer
  • distribution

Question 9

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The amount of satisfaction a consumer receives from the consumption of a particular product or service is [blank_start]economic utility[blank_end].
Answer
  • economic utility

Question 10

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Businesses that apply the marketing concept will fail if each company involved in distribution does not follow the [blank_start]marketing plan.[blank_end]
Answer
  • marketing plan.

Question 11

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All of the following are distribution decisions except
Answer
  • When will each activity occur?
  • What characteristics of the product or service will affect distribution?
  • Who is responsible for planning and managing the distribution process?
  • What aspects of the distibution process will be described in promotional efforts?

Question 12

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All products and services require a [blank_start]channel of distribution[blank_end].
Answer
  • channel of distribution

Question 13

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What producers develop and what customers need often [blank_start]differ.[blank_end]
Answer
  • differ.

Question 14

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A [blank_start]channel of distribution[blank_end] accumulates products from a number of manufacturers and makes them available in one location to give consumers adequate choice and variety.
Answer
  • channel of distribution

Question 15

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A channel of distribution is necessary to move the [blank_start]product[blank_end] from the place where it is produced to the place where it will be consumed.
Answer
  • product

Question 16

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Most businesses sell their products to a [blank_start]large[blank_end] number of customers who purchase the quantity they need for personal consumption.
Answer
  • large

Question 17

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A [blank_start]direct channel of distribution[blank_end] is most often selected when consumers are located in a small geographic area.
Answer
  • direct channel of distribution

Question 18

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Channel management is most effective when members work [blank_start]cooperatively[blank_end].
Answer
  • cooperatively

Question 19

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When products and services are exchanged, they move through a [blank_start]channel of distribution.[blank_end]
Answer
  • channel of distribution.

Question 20

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In the exchange between [blank_start]producer and consumer,[blank_end] each channel member may be responsible for completing some of the marketing functions in addition to distribution.
Answer
  • producer and consumer,

Question 21

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Managing a channel of distribution is the responsibility of the [blank_start]channel captain[blank_end].
Answer
  • channel captain

Question 22

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The technology that allows for the efficient exchange of information among departments in a company is known as [blank_start]EDI[blank_end].
Answer
  • EDI

Question 23

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The [blank_start]marketing functions[blank_end] can be shifted or shared, but they cannot be eliminated in a channel of distribution.
Answer
  • marketing functions

Question 24

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Wholesalers do not work as frequently with [blank_start]final consumers[blank_end] as they do with manufacturers and retailers.
Answer
  • final consumers

Question 25

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The advantage of [blank_start]wholesalers[blank_end] is that they can sometimes complete the distribution activities at a lower cost than either manufacturers or retailers.
Answer
  • wholesalers

Question 26

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[blank_start]Wholesalers[blank_end] accumulate the products of many manufacturers, develop appropriate assortments for their customers, and distribute products to them.
Answer
  • Wholesalers

Question 27

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Small and medium-sized businesses use wholesalers because they need effective [blank_start]purchasing and distribution[blank_end] methods to compete with large businesses.
Answer
  • purchasing and distribution

Question 28

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Export and import firms are examples of [blank_start]international wholesalers.[blank_end]
Answer
  • international wholesalers.

Question 29

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Wholesalers can use technology to provide [blank_start]marketing information management[blank_end] services to their customers.
Answer
  • marketing information management

Question 30

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A wholesaler becomes part of a channel of distribution when
Answer
  • there are too many retailers for a manufacturer to serve efficiently
  • a retailer works with a large number of producers
  • the wholesaler is able to complete a large number of marketing tasks that manufacturers or retailers do not want to perform
  • all of the above

Question 31

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A wholesale member club targets
Answer
  • small businesses
  • employees of large businesses and organizations
  • individual consumers
  • all of the above

Question 32

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Wholesale businesses owned by producers or retailers to provide distribution services to members are known as [blank_start]wholesale cooperatives.[blank_end]
Answer
  • wholesale cooperatives.

Question 33

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Primary customers of [blank_start]retailers[blank_end] are individuals purchasing to meet their own needs.
Answer
  • retailers

Question 34

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Retailers purchase products from [blank_start]wholesalers and manufacturers.[blank_end]
Answer
  • wholesalers and manufacturers.

Question 35

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[blank_start]Retailers[blank_end] store large amounts of inventory of products so customers will have a variety of product choices and ready availability if they decide to purchase.
Answer
  • Retailers

Question 36

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[blank_start]Mixed merchandise retailers[blank_end] offer a wide variety of choices from many product categories.
Answer
  • Mixed merchandise retailers

Question 37

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Businesses that offer services as their primary business are considered to be [blank_start]retailers.[blank_end]
Answer
  • retailers.

Question 38

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[blank_start]Non-store retailing[blank_end] involves selling directly to the consumer at home rather than requiring the consumer to travel to a store.
Answer
  • Non-store retailing

Question 39

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Because retailers must appeal to all types of consumers, they try to [blank_start]increase[blank_end] the amount of technology used in the business.
Answer
  • increase

Question 40

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An important way of categorizing retailers is by the types of [blank_start]products[blank_end] offered.
Answer
  • products

Question 41

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The owner of a franchise that develops a basic business plan and operating procedures for the business is the [blank_start]franchiser[blank_end].
Answer
  • franchiser

Question 42

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The elements of the shopping environment that are appealing to customers, attract them to a store, and encourage them to buy are known as [blank_start]atmospherics.[blank_end]
Answer
  • atmospherics.

Question 43

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Retailers offering products from on merchandise category or closely related items are [blank_start]limited-line retailers.[blank_end]
Answer
  • limited-line retailers.

Question 44

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Another name for physical distribution is [blank_start]logistics.[blank_end]
Answer
  • logistics.

Question 45

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Physical distribution includes transportation, storage, and [blank_start]product handling[blank_end] as the product moves through the channel of distribution.
Answer
  • product handling

Question 46

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Products are often grouped into large units for [blank_start]transportation[blank_end] and then divided into smaller units for display, sale, storage, or use.
Answer
  • transportation

Question 47

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[blank_start]Railroads[blank_end] are particularly useful for carrying a large quantity of heavy, bulky, products that need to be delivered quickly.
Answer
  • Railroads

Question 48

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[blank_start]Air transportation[blank_end] is the best choice for delivering products long distances rapidly.
Answer
  • Air transportation

Question 49

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[blank_start]Pipelines[blank_end] are expensive to construct and can be difficult to maintain.
Answer
  • Pipelines

Question 50

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Most products are delivered from the manufacturer to the final customer using [blank_start]multiple transportation methods[blank_end].
Answer
  • multiple transportation methods

Question 51

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An [blank_start]inventory control system[blank_end] should identify how much of each product is being sold and how rapidly.
Answer
  • inventory control system

Question 52

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The most flexible major transportation method is [blank_start]trucks.[blank_end]
Answer
  • trucks.

Question 53

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A facility used to accumulate products from several sources and then regroup, repackage, and send them as quickly as possible to the locations where they will be used is a [blank_start]distribution center.[blank_end]
Answer
  • distribution center.
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