844555
Description
Quiz by jbrumski22, updated more than 1 year ago
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Created by jbrumski22
over 10 years ago
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Question 1
Question
About 80 percent of ads in colonial newspapers concerned land sales, transportation announcements, and ____.
Answer
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restaurants and pubs
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runaway slaves
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job notices
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pistols and other firearms
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patent medicines
Question 2
Question
The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to ____
Answer
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a dramatic improvement in quality of materials and manufacturing
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manufacturing costs
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the cost of raw materials
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advertising
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distribution expenses
Question 3
Question
Hidden or disguised print or visual messages are called ____.
Answer
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public service announcements
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saturation advertising
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spam
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slogans
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subliminal advertising
Question 4
Question
Psychographics involves the study of _____.
Answer
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None of the options is correct.
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sex
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socioeconomic class
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age
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attitudes, beliefs, interests, and motivations
Question 5
Question
Online advertising has taken the form of ____.
Answer
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banner ads that lead across the top or side of a Web page
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pop-under ads
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interstitials and flash media
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paid search engine advertising
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All of the options are correct.
Question 6
Question
How do advertisers direct targeted ads to specific Web site visitors?
Answer
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They use cookies to watch a user's Web activity.
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They send surveys in the mail.
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They ask for permission to use targeted ads.
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They conduct psychographic surveys by phone.
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None of the options is correct.
Question 7
Question
What is an example of earned media on the Internet?
Answer
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The money advertisers earn from selling online ads
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A paid advertisement on facebook
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A click-through advertisement
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A Facebook user endorsing a product or company by clicking "Like"
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A blogger who earns pay and gifts for endorsing a product
Question 8
Question
An owner of a discount appliance store who dresses in a goofy costume and yells at the camera is making use of ___.
Answer
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the plain-folks pitch
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the hidden fear appeal
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subliminal advertising
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overt advertising
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irritation advertising
Question 9
Question
Historically, one controversial use of the association principle in advertising is ____.
Answer
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large corporations trying to pretend they are smaller, friendlier companies
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women being portrayed as sex objects to be awarded to men who use a particular product
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commercials playing on the insecurities of consumers to make them think a product can reduce anxiety
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the use of celebrities to sell products
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the placement of brand-name products in televiion programs and movies
Question 10
Question
Which of the following statements about the advertising of prescription drugs is true?
Answer
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Pharmaceutical companies have started direct-to-consumer marketing via text messages and Facebook
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Pharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products.
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Pharmaceutical companies are spending billions of dollars to advertise theri prescription drugs to the public.
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The United States and New Zwealand are the only countries that allow the direct advertisement of prescription drugs to consumers.
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All of the options are correct.
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