Copy and Edit

Digital Media Sales Exam Certification

Description

This is a practice test for the Digital Media Sales Exam Certification
e s
Quiz by e s, updated more than 1 year ago More Less
steven_sexton
Created by steven_sexton over 9 years ago
e s
Copied by e s over 7 years ago
22
0
0

Resource summary

Question 1

Question
What does the "D" in DSP stand for?
Answer
  • Demand
  • Direct
  • Data
  • Directional

Question 2

Question
Which is not a standard ad buying format?
Answer
  • CPM
  • CPA
  • CPC
  • CRS

Question 3

Question
According to Moore's Law, the speed of semiconductor processors double every
Answer
  • 12 Months
  • 18 Months
  • 24 Months
  • 12 Weeks

Question 4

Question
This association performs audits of internet measurments as well as traditional media measurements
Answer
  • MRC
  • IAB
  • P3P
  • MSO

Question 5

Question
What is the MRC's primary objective?
Answer
  • Determine how to measure a viewable impression
  • Set strict pricing limits on advertising
  • Create ad size standardization across all properties
  • Create informal rules of conduct of online behavior

Question 6

Question
Who has developed the industry standard of viewability?
Answer
  • MRC
  • IAB
  • 3MS
  • Comcast Spotlight

Question 7

Question
In a world where impressions are purchased based on viewability, what will happen?
Answer
  • CPM's decrease
  • CPM's increase
  • Impressions go up
  • CPM's Decrease and impressions go up
  • CPM's Increase and Impressions stay the same

Question 8

Question
What is the best example of buying impressions in real time?
Answer
  • eBay
  • CPC
  • RTB
  • CPA

Question 9

Question
What does "DMP" stand for?
Answer
  • Demand Marketing Platform
  • Divisional Marketing Plan
  • Data Management Platform
  • Data Marketing Platform

Question 10

Question
What is the formula for determining eCPM?
Answer
  • Cost(s)*1000/Total impressions
  • (Total Cost/Impressions)*100
  • (Total Impressions/cost)*1000
  • (Total Impressions/cost)*10

Question 11

Question
What is the IAB's standpoint on native advertising?
Answer
  • It is the most effective form of advertising, delivering the highest CTR
  • It should be easily distinguished against standard content, by the consumer
  • It should not be easily distinguished against standard content, by the consumer
  • It is the least effective form of advertising, delivering the lowest CTR

Question 12

Question
What does "SSP" stand for?
Answer
  • Standard Spending Procedure
  • Supply Spending Procedure
  • Supply Side Platform
  • Standard Software Platform

Question 13

Question
Determine the eCPM
Image:
7927d557-7564-455a-9982-f9215418743c (image/png)
Answer
  • $1.33
  • $13.34
  • $4.46
  • $74.91

Question 14

Question
If Steve's Pizza has previously worked with a rep in your office and was receiving 150,000 impressions for just over $1700, approximately how much should you price your CPM at to remain consistent?
Answer
  • $9
  • $10
  • $11
  • $14

Question 15

Question
What is the IAB's standard of viewability on a display ad?
Answer
  • 50% of the impressions must be viewable for 1 second
  • 50% of the impressions must be viewable for 2 seconds
  • 75% of the impressions must be viewable for 1 second
  • 25% of the impressions must be viewable for 1 second

Question 16

Question
What is the standard size of a Mobile Rising Star Slider?
Answer
  • 300x250
  • 320x50
  • 300x50
  • 350x20

Question 17

Question
Which is NOT a standard UAP banner size?
Answer
  • 300x250
  • 160x600
  • 428x90
  • 120x20

Question 18

Question
A client wants to serve different creative to consumers based on their exposure to the digital-advertising campaign. Which of the following solutions should be recommended?
Answer
  • Connected TV
  • Keyword Targeting
  • Sequential Messaging
  • Demographic Targeting

Question 19

Question
If an ad campaign was delivered that served 100,000 impressions and generated 200 clicks, what would the click-through rate be?
Answer
  • .2%
  • .5%
  • .02%
  • 2.0%

Question 20

Question
What is the CPM of the 300x250 placement?
Image:
0d2744cf-1594-448a-8f00-09e948ff9e81 (image/png)
Answer
  • $7.43
  • $8.65
  • $9.23
  • $6.86

Question 21

Question
What is CPA?
Answer
  • Cost per Advertiser
  • Cost per Advertisment
  • Cost per Aquisition
  • Cost per Address

Question 22

Question
What type of program is used to feed pages to a search engine?
Answer
  • Spider
  • Sniffer
  • Search Finder 2000
  • Optimization Engine

Question 23

Question
What size ad unit is seen here?
Image:
dff9bb0a-1b9b-4d2a-a531-85ed6dc02b5c (image/jpg)
Answer
  • 1280x900
  • 1400x800
  • 954x800
  • 1000x900

Question 24

Question
What is the following an example of?
Image:
9fb96e2f-c5ea-4e1d-818b-67bd5d625fca (image/png)
Answer
  • Native Advertising
  • Comedic Advertising
  • Shared Content
  • Social Advertising

Question 25

Question
While looking to purchase movie tickets on MovieTickets.com, the following ad appeared, what is it an example of?
Image:
876d7913-9dde-42e5-904b-ed0e79641fab (image/png)
Answer
  • Pre-Roll Video
  • Earned Media
  • Native Advertising
  • Interstitial Ads

Question 26

Question
A client gives you another $3k to spend on digital advertising, using the chart attached, which metric would you use to determine where to place the additional spend?
Image:
95d16888-edf1-4bf1-b072-033c17f1857e (image/png)
Answer
  • CTR
  • Clicks
  • Impressions
  • Cost

Question 27

Question
Using the chart attached, which placement has the lowest cost per conversion?
Image:
b9931faf-fcb9-4908-af7c-c313cc49a86c (image/png)
Answer
  • 160x600
  • 300x250
  • Pre-Roll
  • All conversion costs are the same

Question 28

Question
What is the CPC of the 300x250 placement?
Image:
1ade1b6a-2393-4e63-b339-be390e1b11ef (image/png)
Answer
  • $2.18
  • $21.81
  • $12.81
  • $1.28

Question 29

Question
What is the first step in determining effectiveness of a clients campaign?
Answer
  • Optimize for a high CTR
  • Ensure 100% viewability
  • Determine client's success metrics
  • Optimize for a high view-through rate

Question 30

Question
What is Shared Media?
Answer
  • Media given to one platform via another for a fee
  • Brand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube
  • Public & media relations efforts to gain coverage in publications – on and offline
  • Online advertising through display ads, pay per click search ads and sponsorships.

Question 31

Question
What is "Earned" Media?
Answer
  • Media, content and assets that the brand controls, like websites, blogs, newsletters and brand social media accounts.
  • Brand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube
  • Often thought of as “traditional” online advertising through display ads, pay per click search ads and sponsorships.
  • The result of public & media relations efforts to gain coverage in publications – on and offline

Question 32

Question
Which of the following is NOT a daughter agency of the Omnicom holding group:
Answer
  • BBDO Worldwide Network
  • DDB Needham Worldwide Network
  • TBWA International Network
  • McCann International Network

Question 33

Question
A holding company is a company that owns other companies' outstanding stock.
Answer
  • True
  • False

Question 34

Question
The IAB recommends publisher campaign reporting at least weekly.
Answer
  • True
  • False

Question 35

Question
On a CPM based campaign, cancellation out clause for guaranteed deliverables is
Answer
  • 24 hours
  • 48 hours
  • 7 days
  • 14 days

Question 36

Question
A publisher should not bonus more than _____ % in impressions without permission
Answer
  • 10
  • 15
  • 20
  • 25

Question 37

Question
Makegoods and reporting failure should be cured within _____ days of notice from agency
Answer
  • 14
  • 2
  • 5
  • 7

Question 38

Question
Which of the following is/are examples of owned media
Answer
  • Website
  • Blog
  • Twitter Profile
  • Display Ads

Question 39

Question
Which of the following is not an example of Earned media?
Answer
  • Sponsorships
  • Buzz
  • Going Viral
  • Word of Mouth

Question 40

Question
Which of the following true?
Answer
  • CPC=Cost*1000/Impressions
  • CPA=Cost/Actions
  • CPS= Cost/Clicks
  • CPC=Cost*1000/total impressions

Question 41

Question
Which of the following is not a basic metric of video performance?
Answer
  • Clicks
  • Conversions
  • Conversion Rate
  • Interaction Level

Question 42

Question
There are 14 million emails successfully delivered to W 35-54. The open rate is 20% and click through rate is 20%. How many people landed on brand.com?
Answer
  • 5,600
  • 56,000
  • 560,000
  • 5,600,000

Question 43

Question
Which is generally accepted as the BEST optimization tool to add to a banner flight to maximize unique reach?
Answer
  • SIC Targeting
  • Frequency cap
  • Day-part Targeting
  • Demographic targeting

Question 44

Question
These four elements are a part of what customer journey? -Awareness -consideration -preference -purchase
Answer
  • Social Marketing Funnel
  • Consumer Buying Funnel
  • Digital Advertising Funnel
  • Marketing Awareness Funnel

Question 45

Question
Which tags SHOULD a client supply when running a CPC campaign?
Answer
  • Flash
  • .mov file
  • rich media
  • click trackers

Question 46

Question
You receive an RFP with the following objectives listed: awareness, CTR, and demographic targeting. When you first get a chance to speak with the client, the BEST course of action would be to
Answer
  • Confirm priorities of the objectives
  • ask if there are any other objectives not listed
  • ask the client what he/she belives is a good CTR
  • review how your competitors who are submitting plans measure against these objectives

Question 47

Question
Which type of site analysis is MOST LIKELY to over count unique views to a site? For example, the analysis might count the office user, mobile user, home user as three separate users, even though they are one user.
Answer
  • Syndicated Based (i.e., MRI)
  • Panel Based (i.e., comScore)
  • Survey Based (i.e., Scarborough)
  • Internal Tag Based (i.e., Omniture)

Question 48

Question
A client was sold a program for 40 million impressions. At the end of the campaign, the client’s ad server shows a delivery of 21 million impressions. The vendor’s ad server shows 41 million ads served. What is the BEST practice in resolving the discrepancy?
Answer
  • Bill 31 million impressions to compromise
  • Bill based upon the client’s ad server numbers
  • Bill based upon the publisher’s ad server numbers.
  • Audit the server logs of both companies.

Question 49

Question
A linear video ad can only be a pre-roll or mid-roll.
Answer
  • True
  • False

Question 50

Question
How does SEO differ from SEM?
Answer
  • SEO is organic, SEM is paid
  • SEM is organic, SEO is paid
  • SEO is earned, SEM is owned
  • SEM is earned, SEO is owned
Show full summary Hide full summary

Want to create your own Quizzes for free with GoConqr? Learn more.

Similar

Retail checkout procedure
Tony Watson
The sales process
Laurence Frascad
Sales Part1
harpratap_singh
Digital Media Sales Exam Certification
Deb Travers
Digital Media Sales Exam Certification
George Johnson
Digital Marketing Strategy - The Essentials
Micheal Heffernan
Core Spring 4.2 Certification Mock Exam
antoine.rey
Journalizing Sales and Purchases
malabanan.nicole
Ц_ЕПМБПС_10 часть 1
Andrey Tamashenko
Ц_ЕПМБПС_10 часть 2
Andrey Tamashenko
Business Unit 1 - Starting A Business
Dina Hamed
Browse Library