84. People Want What is Familiar When They're Sad or Scared

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84. People Want What is Familiar
People want what is familiar when they're sad or scared When you're about to be fired, but you need to stop and get groceries, are you going to choose a new cereal or stick with the familiar? A strong logo is familiar. When people are sad or scared, they go to the strong or familiar brand
Cereal (binary/octet-stream)