44. Sustained Attention Lasts About 10 Minutes

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Slide Set on 44. Sustained Attention Lasts About 10 Minutes, created by Mariah Cline on 25/10/2020.
Mariah Cline
Slide Set by Mariah Cline, updated more than 1 year ago
Mariah Cline
Created by Mariah Cline about 4 years ago
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Slide 1

    44. Sustained Attention Lasts About 10 Minutes
    Most people can only really focus on something for about 7-10 minutes at a time. Things like videos, presentations and classes, often exceed this by several hours without any breaks to give the viewers a chance to refocus. In the visual world of art and design and advertising, most people only give about 5-10 seconds to the presented media unless it attracts their attention. Think about your Instagram home feed, how long do you look at each image as you scroll though?

Slide 2

    Assume that you have at most 7-10 minutes of a person’s attention. If you must hold attention longer than 7-10 minutes, introduce novel information or a break. Keep online demos or tutorials under 7-10 minutes in length
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