Mental Conceptual Model: The representation that a person has in his mind about the object he is interacting with.Conceptual Model: The actual model that is given to the person through the design and interface of the actual product.
Slide 3
The Secret...
Make your conceptual model of your product match, as closely as possible, to the mental model of your viewers.If you run into the chance that your conceptual model will not math with the mental model of your viewers than you shall train your viewers into what you want the to understand.
