What Is The Purpose Of Music Videos?

What Is The Purpose Of Music Videos?

Within the music industry there are many formats in which music can be address towards an audience. Traditionally in the more recent years artists usually promote their songs through television programs such as talk shows or The X Factor. The reason for this is because these programs are very popular and are viewed by a large audience on a regular basis. Another advantage of this type of promotion is that its virtually free as the producers of the programme often invite the artist's to perform, whilst on most occasions they get often get paid as well. This works out very cost efficient. Social media in the last 5 years has also become a massive platform for distributing music and music videos by an artist. Social networking  is the largest interactive network in the world where communication on a small or large scale is accessible to anyone. A long with this it is extremely easy for a music video to be distributed online due to the way that technology has now developed, and along with this as an artist they can build up a relationship with their fans. From this a fan base is often built up which an artist can interact with to further interest their fans into viewing their latest music video.

Distribution Process

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Publicity / Entertainment

One of the main purposes of a music video is to attract audience attention and to help an audience to further engaged with a soundtrack. A long side with this it also has a sole purpose just to provide an audience with satisfaction. The way in which an artist can portray themselves within their music videos can effect the way they are perceived in society. It is also a way off an artist bringing themselves into the public eye in both a positive or negative light, as well as creating a lot of controversy.  For example Robin Thick was in the public eye controversy through the use of gender representation in his video'Blurred Lines'.

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Profitability

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The music industry is an extremely successful business which has a huge turnover and makes large amounts of profit that are made every day.  Through large music record labels artist's are taken on board then discussions and a long recording/ editing process is undertaken. From this an artist is represented by a record label who exhibits their music to an audience and takes a financial cut which of which the music makes. Without the backing for an artist of a record label it is extremely hard to get recognised or to be brought to attention where they can be viewed by the public eye. From this music videos add additional value to a songs popularity and they can often be the main attraction point for a audience to  view, stream, download or purchase them.  It can stimulate a particular interest In which an audience has to further impact the number of sales on a music video or even on a large scale them selling at tours world wide.