VL2: Positioning I

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Flashcards on VL2: Positioning I, created by studer.andri on 30/05/2015.
studer.andri
Flashcards by studer.andri, updated more than 1 year ago
studer.andri
Created by studer.andri over 9 years ago
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Question Answer
Agenda VL 2
Positioning: Working Procedure (Imp)
Analysis of the initial situation consists of? 1. Defining strategic business units (SBUs) 2. Identifying/managing stakeholder relations
How are strategic business units (SBUs) defined (II) (Imp)
Stages of organizational complexity (Imp)
Criteria for defining SBUs (6)
Identifying and managing stakeholders (4 steps)
Identifying and managing stakeholder relationships (modell) (Imp)
How can you visualize stakeholder relationships?
4 areas of stakeholder analysis
Market Segmentation Procedure
Industry analysis: The importance of a Firm's Industry (Imp)
Industry analysis: Five Forces Analysis Describe 5 forces? What the 2 factors that determine the profitability of a firm? (Imp)
Factors: Existing competitors - Rivalry (I) Factors that influence the rivalry and their impact on profitability of the industry (6)
Factors: Existing competitors - Rivalry (II) Factors, that imply high exit barriers?
Factors that influence the bargaining power of suppliers and their impact on the industry's profitability (5)
Factors that influence the bargaining power of buyers (4)
Factors that influence the threat of substitute products and services (7)
Factors that influence the threat of new entrants (7)
What is the Value-Net-Framework? (Imp)
Name the 4 steps of the intra-industry analysis (strategic groups) (Imp)
How to analyze individual competitors
Analysis of the general environment: 2 main challenges (Imp)
Explain the scenario analysis
What does the internal analysis consist of?
Describe the resource-based model of performance
Name tangible and intangible resources (3+4)
Name 2 tools for the internal analysis - Porter's Value Chain - 7-S Model
Porter's Value Chain
The 7-S model
7-S Model (description, process, purpose, limitations, sources)
What are the 3 basic capabilities?
What are core competences? (Imp) Core Competences are "... the collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technology".
Explain the VRIO concept (Imp)
Name different strategic views (Imp)
SWOT analysis (Imp)
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