8044607
Description
Flashcards by Laus Kojka, updated more than 1 year ago
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Created by Laus Kojka
over 7 years ago
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| Question | Answer |
| Davidson, W. Phillips | Third-Person-Effekt |
| Noelle-Neumann, Elisabeth | Schweigespirale |
| Gerbner, George | Kultivierungshypothese |
| McCombs, Max und Shaw, Donald | Agenda-Setting-Hypothese |
| Blumler, Jay | Uses-And-Gratification Approach |
| Fang, Irving | Informationsrevolutionen |
| Lippmann, Walter | Public Opinion, News Values |
| Asch, Solomon | Konformitätsexperiment |
| Lazarsfeld, Paul | Opinion Leaders, Zweistufenflussmodell |
| Cialdini, Robert | Beeinflussung der Kunden |
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