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IMC
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by
Sarah Bowe
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36903
IMC
Course by
Sarah Bowe
, updated more than 1 year ago
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Description
IMC
Module Information
Lecture 2: IMC in the Marketing Process
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Lecture 2: IMC in the Marketing Process
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Lecture 3: Perspectives on CB
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Lecture 3: Perspectives on CB
Lecture 3 IMC
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Lecture 4: The Communications Process
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Lecture 4: The Communications Process
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Lecture 5: Objectives and Budgeting
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Lecture 5: Objectives and Budgeting
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Lecture 6: Creative Strategy
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Lecture 6: Creative Strategy
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Lecture 7: Media Planning
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Lecture 7: Media Planning
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Week 8: Broadcast Media/Print Media/Support Media
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Week 8: Broadcast Media/Print Media/Support Media
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Lecture 9: Direct Marketing, the Internet & Sales Promotion
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Lecture 9: Direct Marketing, the Internet & Sales Promotion
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Lecture 10: Public Relations, Publicity & Personal Selling
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Lecture 10: Public Relations, Publicity & Personal Selling
Public Relations, Publicity and Personal Selling
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IMC
Lecture 2: IMC in the Marketing Process
Lecture 3: Perspectives on CB
Lecture 4: The Communications Process
Lecture 5: Objectives and Budgeting
Lecture 6: Creative Strategy
Lecture 7: Media Planning
Week 8: Broadcast Media/Print Media/Support Media
Lecture 9: Direct Marketing, the Internet & Sales Promotion
Lecture 10: Public Relations, Publicity & Personal Selling
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