Zusammenfassung der Ressource
Initial Ideas: Genre
- Rick Altman
- believes that the way in which we define a
genre is by semantic and syntactic elements
- SEMANTIC: signs that are
easily recognised and
identifiable to the
audience. These could be
things such as knives,
blood, dark colours, eerie
music
- SYNTACTIC: elements
that are harder to
recognise and are more
subtle. These could
include themes (such as
fear or revenge), or plots
(such as Final Girl theory)
- David Buckingham
- says; "Genre is not... simply given by the culture: rather it is in a constant process of negotiation
and change"
- Andrew Goodwin
- believes that depending on the genre,
music videos will follow certain
conventions
- star persona is important - companies use
close-ups to sell the talent to the audience
- voyeuristic images are
used to attract an
audience
- music videos often contain
intertextual references to
other media
- there is a link
between the lyrics
and the visuals and
the pace of the
music
- Laura Mulvey
- believes that women are
often shown through the
ideas of heterosexual men
(male gaze) and are seen in
voyeuristic ways
- virgin/whore dichotomy -
where women are seen in
one of two ways, the 'virgin'
or the 'whore'