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Beschreibung
Mindmap von Adri Regino Moct, aktualisiert more than 1 year ago
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Erstellt von Adri Regino Moct
vor mehr als 10 Jahre
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THE ULTIMATE INBOUND MARKETING
GLOSSARY
- LANDING PAGE TERMS
- A/B testing
- Testing two different versions of the same landing page to evaluate which one performs
better.
- Testing two different versions of the same landing page to evaluate which one performs
better.
- Authority Endorsement:
- Visual proof that IS the value of your offer, a way to establish
credibility.
- Visual proof that IS the value of your offer, a way to establish
credibility.
- Funel
- The process logic as a visitor gets to your page and completes the
“transaction.”
- The process logic as a visitor gets to your page and completes the
“transaction.”
- KPI
- Key performance indicators
- Key performance Indicators are the metrics you will look at to track progress toward
your goals.
- Key performance indicators
- Layout
- How the landing page is designed.
- How the landing page is designed.
- Motivation of user
- The visitor’s desire to receive your
offer.
- The visitor’s desire to receive your
offer.
- Page views
- The number of views a page
got.
- The number of views a page
got.
- ROI
- The return on investment
of your marketing efforts.
- RETURN VISITORS
- RETURN VISITORS
- The return on investment
of your marketing efforts.
- Time on page
- How long a visitor spends on your landing page.
- How long a visitor spends on your landing page.
- Value Exchange and Proposition
- Giving out a valuable offer in order to get information
from your visitors and the primary reason why your
visitor will choose to convert on your page.
- Giving out a valuable offer in order to get information
from your visitors and the primary reason why your
visitor will choose to convert on your page.
- Visitors/Uniques
- The number of visitors who came to your page.
- The number of visitors who came to your page.
- A/B testing
- EMAIL MARKETING TERMS
- E-mail blacklist
- Blacklist to determine
which emails should be
blocked
- At least
exist the
e-mail
whilist
- Blacklist to determine
which emails should be
blocked
- CTR
- The percentage (the
number of unique clicks
divided by the number
that were opened)
- The percentage (the
number of unique clicks
divided by the number
that were opened)
- House list (or retention list)
- You can use it to market, cross sell and upsell, and to
establish a relationship with customers over time
- You can use it to market, cross sell and upsell, and to
establish a relationship with customers over time
- Email newsletter
ads or
sponsorships
- This term refers to buying ad space in an email newsletter or
sponsoring a specific article or series of articles
- This term refers to buying ad space in an email newsletter or
sponsoring a specific article or series of articles
- OPT-IN (or subscribe)
- Choose to receive email communications by supplying your email address
to a particular company, website or individual thereby giving them
permission to email you.
- Choose to receive email communications by supplying your email address
to a particular company, website or individual thereby giving them
permission to email you.
- SPAM
- Email sent to someone who has not opted-in or given permission to the sender.
- Email sent to someone who has not opted-in or given permission to the sender.
- Above the fold
- The part of a web
page that is visible
without scrolling.
- The part of a web
page that is visible
without scrolling.
- E-mail blacklist
- BLOGGING & SEO TERMS
- Internal link
- A link from one page to another on the same website.
- A link from one page to another on the same website.
- Feed
- This is a news feed used for providing users with frequently updated content.
- This is a news feed used for providing users with frequently updated content.
- Meta Keywords
- These have historically been the
most popular and well known
element describing content of a
web page.
- These have historically been the
most popular and well known
element describing content of a
web page.
- Blog
- This is short for web log or weblog. blogs are usually maintained by an individual or group of people. Blogger,
Blogosphere.
- This is short for web log or weblog. blogs are usually maintained by an individual or group of people. Blogger,
Blogosphere.
- Domain
- The main web address of your site (example: www.yoursite.com).
- The main web address of your site (example: www.yoursite.com).
- Keyword (s) or Keyphrase (s
- These should be used as a topic generator.
- These should be used as a topic generator.
- Inbound link
- A link from one site into another.
- A link from one site into another.
- Pagerank
- A number from 0-10, assigned by Google, indicating how good your
overall SEO is. It is technically known as “ToolbarPageRank”.
- A number from 0-10, assigned by Google, indicating how good your
overall SEO is. It is technically known as “ToolbarPageRank”.
- Subscribe
- Your blog should have multiple means through which users can subscribe to your content. These should
include email and rSS
- Your blog should have multiple means through which users can subscribe to your content. These should
include email and rSS
- Social media sharing
- Your content should not exist in a vacuum. Give
people the opportunity to share your content for you.
- Your content should not exist in a vacuum. Give
people the opportunity to share your content for you.
- Traffic
- The visitors to your site or blog.
- Traffic rank
- The ranking of how much traffic your site
gets compared to all other sites on the
internet.
- The ranking of how much traffic your site
gets compared to all other sites on the
internet.
- The visitors to your site or blog.
- Internal link
- MARKETING AUTOMATION TERMS
- CRM- Customer
Relatipship
Management
- Is a system that manages interactions with existing and potential customers and sales prospects
- Is a system that manages interactions with existing and potential customers and sales prospects
- MULTI-CHANNEL MARKETING
AUTOMATION
- To truly be relevant, lead nurturing and email campaigns need to take
into account buyers’ experiences across multiple channels and
platforms, such as interactions on social media.
- To truly be relevant, lead nurturing and email campaigns need to take
into account buyers’ experiences across multiple channels and
platforms, such as interactions on social media.
- RpM - Revenue
performance
management
- Is a system that improves your interactions with
prospects along the sales cycle, measures
results and seeks to maximize revenue.
- Is a system that improves your interactions with
prospects along the sales cycle, measures
results and seeks to maximize revenue.
- Shopping cart fetchback/ Abandoned shopping cart
- When someone places an item in their shopping cart,
but doesn’t complete his or her purchase, marketers call
this an abandoned shopping cart.
- When someone places an item in their shopping cart,
but doesn’t complete his or her purchase, marketers call
this an abandoned shopping cart.
- CRM- Customer
Relatipship
Management
- SOCIAL MEDIA TERMS
- Hastag
- A hashtag is a tag used on the social network Twitter as a way to annotate a message. A
hashtag is a word or phrase preceded by a “#”.
- A hashtag is a tag used on the social network Twitter as a way to annotate a message. A
hashtag is a word or phrase preceded by a “#”.
- Foursquare
- The service uses a system of digital badges to
reward players who “checkin” to different types of
locations
- The service uses a system of digital badges to
reward players who “checkin” to different types of
locations
- Flickr
- Flickr is a social network based around online
picture sharing
- Flickr is a social network based around online
picture sharing
- Backtype
- Is a social media analytics company that helps companies measure their social engagement.
previously, the service started as a blog comment search engine
- Is a social media analytics company that helps companies measure their social engagement.
previously, the service started as a blog comment search engine
- Skype
- Skype is a free program that allows for text, audio and video
chats between users
- Skype is a free program that allows for text, audio and video
chats between users
- Social media monitoring
- Social media monitoring is a process of monitoring and responding to mentions
related to a business that occur in social media
- Social media monitoring is a process of monitoring and responding to mentions
related to a business that occur in social media
- Twitter
- User can “follow” one another as a
way of subscribing to each others’
messages
- User can “follow” one another as a
way of subscribing to each others’
messages
- Scribd
- Scribd turns document formats such as pDF, word and powerpoint into a
web document for viewing and sharing online
- Scribd turns document formats such as pDF, word and powerpoint into a
web document for viewing and sharing online
- Avatar
- an image or username that represents a
person online within forums and social
networks.
- an image or username that represents a
person online within forums and social
networks.
- LIKE
- A “Like” is an action that can be made by a Facebook user
- A “Like” is an action that can be made by a Facebook user
- Linkedin
- LinkedIn is a business-oriented social networking site
- LinkedIn is a business-oriented social networking site
- Podcast
- A podcast, or non-streamed webcast, is a series of
digital media files, either audio or video
- A podcast, or non-streamed webcast, is a series of
digital media files, either audio or video
- Wikipedia
- Wikipedia is a free, web-based, collaborative, multilingual encyclopedia
project supported by the nonprofit Wikimedia Foundation
- Wikipedia is a free, web-based, collaborative, multilingual encyclopedia
project supported by the nonprofit Wikimedia Foundation
- YouTube
- YouTube is a video-sharing website on which users can upload,
share, and view videos
- YouTube is a video-sharing website on which users can upload,
share, and view videos
- Hastag
- MOBILE MARKETING TERMS
- Free to end user (FTEU)
- This is an application that is made
available to an end-user at no cost
other than an opt-in subscription.
- This is an application that is made
available to an end-user at no cost
other than an opt-in subscription.
- Impresssions
- This measurement is used to count the number of times a
person is viewing an ad or message
- This measurement is used to count the number of times a
person is viewing an ad or message
- Interactive voice response
(IVR)
- This technology allows a user to respond to
questions using voice instead of text or numeric
responses on their mobile device
- This technology allows a user to respond to
questions using voice instead of text or numeric
responses on their mobile device
- QR code (abbreviated from Quick response code)
- Is a specific matrix barcode (or
two-dimensional code) that is readable by
dedicated Qr barcode readers and camera
telephones
- Is a specific matrix barcode (or
two-dimensional code) that is readable by
dedicated Qr barcode readers and camera
telephones
- Online Performance
Marketing (OpM)
- This process gathers metrics and statistics
over a period of time, then analyzes the results
to predict and report trends and habits of
subscribers
- This process gathers metrics and statistics
over a period of time, then analyzes the results
to predict and report trends and habits of
subscribers
- Free to end user (FTEU)
- KEY LEAD GENERATIONS TERMS
- LEAD
- LEAD GENERATION
- This process occurs
as the visitor
provides his or her
contact information
in exchange for
valuable content.
- LEAD GENERATION
- CONVERTION
RATE
- (The number of people who
complete a form on a
landing page)/(The total
number of people who
visited the page)
- (The number of people who
complete a form on a
landing page)/(The total
number of people who
visited the page)
- LEAD-TO-CUSTOMER
RATE.
- (The total of customers
for a given marketing
channel )/(The total number
of leads generated in that
same period of time)
- (The total of customers
for a given marketing
channel )/(The total number
of leads generated in that
same period of time)
- LEAD
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