Zusammenfassung der Ressource
Relate MK
- Sectors
- Synergy
- Analogue
- Digital
- Platform
- Text
- Multi-Media Products
- Process:
- Technological Convergence
- Devices
- Impact of Digital Technology
- Individual Audience
- Group Audience
- Primary Audience
- Secondary Audience
- Passive Audience
- Active Audience
- Active Audience Theory
- Passive Audience Theory
- Costumer Generated Contact
- Regulatory Bodies
- Primary Research
- Secondary Research
- Qualitative Research
- Quantitative Research
- Subjective
- Objective
- Valid and Reliable
- Audience Profiling
- Consumer Behaviour