Relate MK

Beschreibung

Revision for media exam...
Mohamed Sakho
Mindmap von Mohamed Sakho, aktualisiert more than 1 year ago
Mohamed Sakho
Erstellt von Mohamed Sakho vor fast 7 Jahre
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Zusammenfassung der Ressource

Relate MK
  1. Sectors
    1. Synergy
      1. Analogue
        1. Digital
          1. Platform
            1. Text
              1. Multi-Media Products
                1. Process:
                  1. Technological Convergence
                    1. Devices
                      1. Impact of Digital Technology
                        1. Individual Audience
                          1. Group Audience
                            1. Primary Audience
                              1. Secondary Audience
                                1. Passive Audience
                                  1. Active Audience
                                    1. Active Audience Theory
                                      1. Passive Audience Theory
                                        1. Costumer Generated Contact
                                          1. Regulatory Bodies
                                            1. Primary Research
                                              1. Secondary Research
                                                1. Qualitative Research
                                                  1. Quantitative Research
                                                    1. Subjective
                                                      1. Objective
                                                        1. Valid and Reliable
                                                          1. Audience Profiling
                                                            1. Consumer Behaviour
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