Zusammenfassung der Ressource
THE MEDIA
- FUNCTION
- ENTERTAINMENT
- SAHRING
- ADVERTISING
- TARGET GROUP
- STRATEGIES
- SOCIAL MEDIA
- FACEBOOK
- TWITTER
- INSTAGRAM
- SKYPE
- WHATSAPP
- MAINSTREAM MEDIA: PRESS
- PRINT
- ONLINE
- NEW MEDIA
- TV
- RADIO
- COMPUTER
- MOBILE PHONE
- TRADIOTIONAL MEDIA
- BOOKS
- PRINTING
- LITERACY: CORE CONCEPTS
- 1. ALL MEDIA MESSAGES ARE CONSTRUCTED
- 2. MEDIA MESSAGES ARE CONSTRUCTED USING A
CREATIVE LANGUAGE WITH ITS OWN RULES
- 3. DIFFERENT PEOPLE EXPERIENCE THE
SAME MESSAGE DIFFERENTLY
- 4. MEDIA HAVE EMBEDDED VALUES AND POINTS OF VIEW
- 5. MOST MEDIA MESSAGES ARE ORGANIZED
TO GAIN PROFIT AND/OR POWER
- DANGER
- BULLYING
- WASTE OF TIME
- 4TH FORCE
- NO PRIVACY
- COPYRIGHT INFRINGEMENT
- FACEBOOK DEPRESSION/ADDICTION
- HOAXES
- TALKING DOGS
- SPAGETTI TREES
- ADVERTISING STRATEGIES
- AIDA
- ATTENTION
- INTEREST
- DESIRE
- ACTION
- KISS
- USP