Zusammenfassung der Ressource
FASHION PRODUCERS
- HAUTE
COUTURE
- made to your
needs
- finishes and perfect details
- hand techniques
- expensive materials
- PRÊT-À-PORTE
- ready to go
- collections of quick sale
- quality
- semi-personalized clothing
- prestige
- Yves laurent
- Tom ford
- Christian Dior
- Ralph laurent
- Versace
- Calvin Klein
- FASHION DIRECTION:
- cohesive marketing
- marketing
- improve your customers
- Advertising, vitrinism,
trend catcher
- FASHION EDITORS
- Educate the public
- Help create a style
- journalists, stylists and photographers
- trend reports
- creation of collections
- creations of articles
- LINE
- Choose a good design
based on your
materials
- Buildings
- visual interest
- folds, cuts, ornamentation
- Lines and cuervas
- Good silhouette
- Highlight attributes
- KNOCKOFFS
- plagiarism of designs
- lower costs
- mass production
- very cheap
- imitations
- AVANT GRADE
- Fashion creator
- Colors, fabrics, shapes and textures
- People expressing their individual style
- BRIDGE
- Style and price
- less expensive alternatives
- fewer uses of fabric
- other types of production
- BUYING HOUSE
- independent 30%
- Shops
- associated shopping houses 70%
- INTERNATIONAL BUYING HOUSES
- Retail stores
- foreign market
- shipments
- MERCHANDISING
- correct merchandise
- marketing activities
- goals
- planning
- production and delivery
- target clients
- financial goals
- production and delivery
- supply stores
- SCHEDULING
- exhibition, sizes, samples, design and
production
- THE MERCHANDISE PLAN
- sales and profits
- meet sales goals
- suppliers
- exhibitions
- SEASONS
- Collections
- price
- eight months before