Zusammenfassung der Ressource
ORGANIZATIONAL CHANGE AND DEVELOPMENT
- PROPOSITOS
- Coping with organizational
differentiations and
expanding activities resulting
from launching new products
and services, enlarging
workforce, entering into new
markets, mergers and
acquisitions, and so on
- Restructuring working conditions in
order to improve the way work is
performed, replace or upgrade
existing technology, machines, and
mills, systems, routines, and so on.
- Building human capital by adopting
appropriate management of human
resources, aligning human resources
with business strategies, and
integrating human resources and
management practices.
- ORGANIZATIONAL DIFERENTIATIONS
- Products differentiation signifies that the
organization has distinctly different
products that are meant for separate
segments of customers.
- Products have shorter life
cycles and are modified to give
customers a feeling of enjoying
change and variety
- Marketing segments are relevant
when the organization grows enough
to cater to a few large customers and
or numerous small ones
- Proximity to customers of important
areas leads to cost-effectiveness, quicker
delivery and support, and ease in
catering to the unique needs of the area.
- TECHNIQUES OF ORGANIZATIONAL DEVELOPMENT
- SENSITIVITY TRAINING
- ACTION RESEARCH
- MANAGEMENT BY OBJECTIVES
- THE MCKINSEY MODEL
- THE MOVEMENT MODEL