Zusammenfassung der Ressource
Persuasive Appeal
- Ethos
- Ethical Appeal
- address right and wrong
- Pathos
- Emotional Appeal
- Creates Emotions
- Ex. fear, love, sympathy, & pride
- Negative uses stereotypes
- Aimed at readers' hearts
- author tries to get audience to feel an
emotional connection
- Logos
- Logical Appeal
- Speak to readers' common sense and logic
- present facts & evidence
- Using reason
- Citing is important