Zusammenfassung der Ressource
THE EVALUATION OF INTANGIBLE
ASSETS
- the role of
- intangible assets is decisive
- it grants
- rights
- and generates incomes
- To make profit
- all the most importany companies
- must determine
- the customers
- to have a perception
- positive
- are
- intangible assets
- because
- they have radically transformed
- The advantages
- reducing costs
- increasing productivity
- reducing losses
- increases the company´s assets
- productivity increase
- Examples
- work methodologies knowledge
- know how
- patent registration
- brands
- franchises
- goodwill