Zusammenfassung der Ressource
Semioctics
- Study of signs and symbols
- When you see a sign or a symbol it has meaning
- Objects are given meaning and value
by society
- Time is not an object its a concept
- You can then assume things
about the place or person from the
object
- Society names items such
as the chair
- Different chairs have different
meanings. such as an electric chair
and a throne
- Denotation is
what it is
- Pink is pink
- A rusty chair is a rusty chair
- Connotation is what you think
when you see the object
- When you see the colour red you think
danger, love, heat etc.
- When you see something like a
cheeseburger you think of unfit
people and maybe even americans
- You can get connotations from
people as well such as marilyn
monroe
- She represents beauty, glamour,
stardom etc.
- Other cultures have different
connotations
- In britain you wear white and you
think peace, innocence, weddings
etc
- In china you wear white and
you think of mourning and
funerals