Zusammenfassung der Ressource
Aims And Objectives
- mission statement: statement of aims
from a business states aims and
objectives of a business
- how a business can provide products to a stakeholder
- aims: what a
business wants
to achieve
- reach break even point
- objective:
adjustable
targets to get
to a business
aim
- what to change to reach breakeven point
- how to reach aim through
objectives
- step by step
- maximising profits: how to maximise profits
- get sponserships
- increase
prices of
products
- change supplier
- maximising market share: share of total sales
- introduce new products
- advertising
- sponsoring attracts more buyers